Everyone is spending more time online in this day and age. If they’re not shopping or catching up on the day’s news, they are searching for interesting things and looking for interesting websites. Google’s reaction to this is that they think that you should be able to reach your customers regardless of what they are doing on the Internet, which is great, just what you need. Welcome then, to The Google Network.
The Google Network
The Google Network then is a collection of sites that partner with Google where your ad can also appear. Add to that mobile phone apps and you very nearly have that captive audience you are looking for.
The above network is broken down in to groups to enable you to have more control on where you would like your ad to appear. These are as follows:
These are Google sites such as YouTube, Blogger and Gmail. There are literally thousands of partnering websites across the Internet. The Display Network really can help to show your ad to more customers. To ensure your ads appear on high quality sites and products, all of the websites and products in the Display Network are reviewed and monitored by Google.
Includes Google Search, Google Shopping, Google Maps, Google images and Google Groups. It also includes Search sites such as AOL that partner with Google.
Choose which network you want your ad to appear on the settings tab in AdWords.
If prospective customers can connect with your ads when they are reading a related blog or searching for your product, you stand a much better chance of converting that click into a sale because your ads are displaying in relevant places. If you understand what The Google Network is, and how to control it via your network settings, you can enter a whole new world of interested customers.
When you are setting up your ad campaigns you’ll need to tell Google where you want your ad to display, this is done under Network Settings. This then, will allow you to choose Google Search and Google Shopping or the entire Search Network which includes other Google search sites such as Maps and Images and other search sites that partner with Google, just the Display Network or indeed, all networks.
There may be some sites where you don’t want your ad to appear due to non-relevancy or unrelated products for instance.In this case negative keywords will ensure your ad shows exactly where you want them as well as reducing your costs and
increasing your ROI. (Return On Investment). Negative keywords are available for “Search Network Only” and “Search and display Networks” campaigns. For “Display Network only” campaigns you would use keyword exclusions.
Negative keywords mean that you can stop your ad from displaying to people who are searching for or visiting websites selling things unrelated to what you offer.
Display your ads to the people who are more likely to click them.
Reduce your costs by excluding keywords where you are not getting any return.
As always though, choose your negative keywords wisely.