Twitter is a great place to kickstart any social media marketing campaign, and is already a platform many brands have taken advantage of. However, when it comes to Twitter, just like any other forms of online marketing, you get back what you put in. Afraid you’re not doing it right? Here are some handy tips to optimise your Twitter feed.
Be original and creative
Corporate Twitter accounts can tend to seem a bit ‘dry’. Yes, tweeting regularly helps, but try to aim for quality tweets over quantity. The more entertaining, the better, gaining you retweets and adding to your follower count. It helps if you don’t only tweet links, but instead have some text or photo tweets to mix it up a little.
One of the best ways to ensure you get attention on Twitter is to reach out to people and interact with the @reply feature. That way people will be more likely to respond and take notice, especially if it’s on a subject you’ve recently blogged about or is somehow associated with your business or niche.
Aim to cover multiple time zones
Because there is simply so much content on Twitter, not all your followers will see your tweets first time. If you have a particularly interesting blog or piece of content you want to promote, try tweeting it out at different times, perhaps with slightly modified wording. Twitter is more forgiving, and followers don’t mind as much if you repeat yourself.
Share your content
Many websites have a blog (if you haven’t, get one!) and social media is a great tool to ‘amplify’ your blog content. Regularly sharing new and old blogs is a great way to keep your followers engaged and your content discoverable.
A great way of getting more attention on Twitter is to join in with the current trends, using hashtags. Get in on the conversations everyone is talking about, and your tweets will show up in the trending columns.
There are many apps (including Hootsuite and Buffer ) out there that allow you to schedule tweets ahead of time. This way, all you have to do is sit down for ten or fifteen minutes a day and schedule your tweets ahead of time – you can get on with your business knowing that your tweets are going out as intended, and you don’t even have to think twice about it.