Your ultimate goal when you’re designing a landing page is to maximise the conversion rate. Either if you want your visitors to sign up for your email list or if you want them to buy your product, you want to make sure that you’re able to catch their attention.
The only way you have to know if your landing page is well-optimized it to test it. However, there are some trends that you can follow right from the start that can help you get a good conversion right from day 1.
Here are the main 2017 trends for landing pages:
1) Minimalist & Simple:
The last thing you want from the people who visit your landing page is to distract them from your main goal: get them to sign up or buy your product or service. So, make sure that you have a lot of white space with fewer other colours. Your copy should be clear and direct to the point as well as the headlines. One of the things that can improve the readability is the use of encapsulation.
2) Use Two Columns:
Images are worth more than 1,000 words. So, why not take advantage of a powerful image on the left part of the page, catching all the attention to your amazing headline? On the right part of the screen, you can have your form, a small copy, or anything that you long as long as it is small and readable.
3) The Power Of The Headline:
You already know how headlines are important. And they still remain important but they are slightly changing. In the last couple of years, most powerful headlines used to be somewhat evasive, this is not a trend anymore for this year. Instead, the headline should be the answer to “I want to…”, just like if the visitor is speaking or thinking the headline.
If you know how to make great videos or if you can afford someone to create them for you, you’ll be one step ahead of the competition. But it’s not only about creating a content video anymore. The trend for 2017 is to create a video telling your visitors more about yourself instead of having an About Us page, for example. Another powerful trend regarding the use of the video involves having a background video, always on loop, with an overlay where you can ask your visitors to sign up with you, for example. This will give a completely different dynamic to your landing page, especially if it is a contextual video.
5) Illustrations Vs. Images:
Images can transmit so many things to your visitors. And this is why they have always been used on landing pages. However, one of the main trends for this year is to replace the images by illustrations. There are already some big websites doing it and their landing pages look better than ever.
As you can see, there are a lot of things that you can do to start on the right foot with your landing page. And if you already have one, it’s time to tweek it a bit to increase your conversion rates.