Many digital marketing campaigns incorporate the use of multiple channels which work together to bring your audience deeper into the sales. Each campaign is individual to its product, but the marketing channels are well known: email, social media, digital advertising, search engine marketing etc. However, it’s important to note that your marketing strategy shouldn’t focus completely on your marketing channels and campaigns. Other avenues such as SEO can help increase the effectiveness of your marketing in the long-term. Before you begin your foray into the world of SEO, there are many myths and misconceptions that every marketer needs to know first.
1. Paid search and organic results
One of the biggest misconceptions surrounding SEO is that spending lots of money on search engine marketing helps you improve your SEO rankings. This is simply untrue. Google, Bing and other search engines are all very smart and effective in preventing this type of happening, and as long as these barriers exist, this theory will always be a myth. SEO campaigns help generate organic traffic, which means the goal for you is to improve website ranking for specific keywords. If you didn’t focus some of your time on SEO, then you wouldn’t show up on the first page of your chosen search engine with organising search result. On the other hand, paid search campaigns generate paid traffic. Which means the goal is to increase the traffic and visibility of your website by ranking first in the paid search results.
2. Social media and SEO
Many articles argue that social media drives SEO. There are many reasons your business should be using social media, but that doesn’t mean your social media engagement will drive rankings in search results. Your social media goal should be to build your visibility online as you can engage with your target audience and build brand awareness. It doesn’t, however, help your SEO efforts. Google has repeatedly denied using social media as a ranking factor. Whilst you won’t increase your search rankings, a great social media campaign will help you achieve your marketing goals!
3. Keyword stuffing
This is one of the most frustrating myths surrounding SEO. We have all come across the pages or websites that have chosen a keyword and spammed it everywhere you look. You read it and immediately grow in frustration, and that’s exactly what your audience would be doing. Keyword stuffing looks desperate and doesn’t give your business or product an authentic look or feel. Make sure you choose keywords that are both relevant and useful and focus on creating good content instead.
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