Social media advertising has been used by brands and businesses for many years now to help effectively communicate and engage with customers. The technology is now so advanced that regardless of location, geography, and previous contact, you are able to send people from within your target audience carefully crafted, personalised adverts. Across all of the major social networking platforms, including Twitter, Instagram, Facebook, Snapchat and LinkedIn, you have a more direct chance than ever before of hitting your customers with your messaging at the most opportune moment. Below we’ve highlighted how social media advertising can directly connect you with customers.
Targeted
One of the biggest benefits of using social media advertising is how targeted the information you send out to people can be. You can choose from criteria including demographic choices, geographical locations, and preferences. For example, if you have a competitor, you can target all of their followers who may not be aware of your online social media channels. On Twitter, for example, you can target ‘lookalike’ followers who portray similar characteristics as your own followers, based on gender, age or interests. The targeted nature of these channels means you can be confident the messages you’re sending out are hitting exactly the right people.
Lead generation
If your online presence isn’t e-commerce based, and you don’t sell directly online, then the purpose of your digital marketing is likely to be to generate leads, which can be turned into business. Social media advertising can encourage engagement, by asking people to submit their details, such as an email address or phone number, to be sent or contacted with further information. In requesting contact details up front, you’ll be able to generate the details of people interested in the product or service your business offers.
Improved customer satisfaction
Through social media advertising, you can work to improve customer satisfaction as you engage with people over your channels. You can use your social media channels to directly communicate with your audience, utilising their online chat features to better improve your customer relations with instantaneous responses.
If you’re looking to implement a social media advertising campaign, but need advice on the best way to approach it, then contact DPOM today. We’re an award winning agency, helping businesses throughout the UK achieve their digital marketing goals through effective SEO, PPC and social media strategies. For more information about how our services can help you, contact us today on 01754 252 190.
