Niche and laser-like: inside Facebook advertising’s targeting options

Niche and laser-like: inside Facebook advertising’s targeting options
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When it comes to online advertising, the name that springs to mind for most people is Google.
But the new kid on the digital marketing block is Facebook, and the influence of the platform is growing day by day. The site is believed to make billions of dollars every year from advertising, and it has developed a sophisticated platform for buyers to set up and target their adverts in just a few clicks.

Now’s the time to get yourself seen in news feeds and start leveraging the power of Facebook for your business. In this blog post, we will take a look at what criteria you can use to target potential customers on Facebook and how you can get ahead of the curve.

Demographics

Starting with the simplest options, Facebook offers a variety of demographic targeting options like age, gender, and location.

But don’t be fooled – this isn’t just a case of typing in a town or a city and sending your ad to thousands of residents.

You can also target right down to the postcode or ZIP code, meaning it’s possible to reach people on a certain block or street.

Interests

Given that the average person spends almost an hour a day on Facebook, the robots behind the site know a lot about our habits, likes, and dislikes.

This information gets converted by Facebook into data, which is why the adverts that show up in your newsfeed are ones that you find relevant and interesting – rather than boring.

Facebook is almost unrivaled in its ability to target people right down to the most niche of interests. It’s possible to set adverts targeting those who shop at a certain supermarket, those who buy a particular brand of household goods, or those who read a certain newspaper or magazine.

Where you’ve been online

Facebook has developed a nifty tool called the Pixel, which allows you to track conversions (or lack thereof) from your website and build on them using ads.

Say you get a lot of visitors who click through to your purchase page then don’t seal the deal. With an active Facebook Pixel on your checkout page, you can start retargeting ads just to those people, encouraging them to complete the purchase.

Want help with your Facebook advertising? DP Online Marketing is an agency focusing on helping your business make more money through the use of digital marketing. Contact us today to find out more about how we can help you.