Twitter has over 313 million active users, so it is no surprise to learn that when people want to find your business, they are going to take to Twitter first. But why is this? People Tweet about their likes / dislikes, how they spend their time, what they are reading, where they are, etc. So people are looking to get to know your business and find out what other people think.
So why is it relevant to my business?
People are tweeting all the time about their interests in fact ‘Over 500 Million tweets are sent every day’ Because of this, Twitter advertisers find people by targeting those interests, as well as other factors such as location, who a person follows, what they tweet about, etc. By doing this, you can present your business to people who are actively looking for what you have to offer.
Will Twitter work for a small business?
Twitter surveyed over 5000 people this year, to find out how often a small business’s tweet is seen, they turned out some impressive results as well.
As shown in the graph, people who follow a small to medium business are active and engaged, 90% take to Twitter each week and over 50% every day! When someone follows your business on Twitter they are signing up to view your content, so knowing that people are so active means that when you post you are in their news feed.
How do people find me on Twitter?
It is a known fact that people on Twitter are looking to discover new things, whether this be the next viral video, long lost friends and family or simply a business. So how do people find my business well the graph below shows the results of the surveyed people;
So the biggest chunk came from the ‘who to follow’ feature. This appears in the sidebar and search pages; businesses can promote their account to be in this space, but they can also appear here organically if the person is already following a similar account.
What’s in it for the business?
When someone follows your business on Twitter, they feel loyal to that business. Around 93% of the people surveyed said they are planning to purchase and over 60% have already purchased from them. It also shows that nearly 40% will continue to buy from the business they follow. Even though 93% are only planning to buy, it still turns them into advocates of your brand.
What does this tell us about using Twitter for business?
Well, analyzing the data collected shows that Twitter can be treasured to a small to medium sized business. Even though Twitter is overloaded with daily Tweets and profiles, it is important to remember that using people’s interests and being active with engaging content can result in over 40% of followers planning to make a purchase. Now if you didn’t have Twitter then you would be missing out on that 40%. So the conclusion is that using Twitter correctly and with the bonus of Twitter ad’s you can effectively promote your business and develop a branded community.
