Firstly, let’s explain what SEO is and how it works. It’s probably a lot simpler than you think. The term search engine optimisation (SEO) is the name given to activity that attempts to improve search engine rankings. But how does this work?
In search results, Google displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages. So, put simply, any web pages have the potential to rank in Google as long as other pages link to them.
Not only can SEO allow you to rank higher in search engine results, it can also help to increase brand awareness. Brand awareness is a valuable asset to any business and it is your responsibility to preserve it. An SEO friendly website is the most important key to making your brand popular. Furthermore, SEO can help to increase and drive sales. It’s a great way to stand out against your competitors and therefore, increase sales! Similarly, you should show your presence on social media such as Facebook, Twitter, LinkedIn, Instagram etc. More brand awareness will steadily lead to more sales!
Having great SEO can help to decrease bounce rate. You wouldn’t click on a link if you didn’t think it was relevant, would you? If your meta titles, descriptions & keywords are relevant and informative, the people clicking through to your site are far better informed and therefore far less likely to bounce off because they are getting what they searched for.
Finally, great SEO can lead to great ROI. Unlike more traditional forms of marketing (printed media), SEO can work 24/7, 365 days of the year. This gives you a huge timeframe to maximise your return on investment. SEO won’t work miracles overnight. It can take time, sometimes several months, to start seeing results but it is definitely worth it in the long run.
So, with all of this in mind, be sure to consider your SEO when looking into marketing your business, it really can work wonders!
