As we approach the end of 2019, it presents us with the perfect opportunity to get ahead of the game and start planning our marketing campaigns for 2020. Below, we are going to take a look at some of the up and coming trends we expect to make a big impact throughout the year ahead.
There is only one place to begin, and this is with one of the most exciting marketing trends today. This trend brings together innovation in search query processing and the rapid consumer adoption of smart speakers. It enables consumers and businesses to interact in a manner that mimics human dialogue, and they can do so at scale.
The use of digital marketing influencers has been pretty strong for quite some time now. However, in 2020, we will see this move towards local influencers. Businesses will be looking to make long-term partnerships with individuals who have a significant pull in their local area. If you’re thinking about this approach, you need to map the points of influence in your area, be it a location or a niche of interest, and determine whether this makes sense. Look for people with high engagement levels, search through YouTube, listen to podcasts… do your homework! It’s all about finding the right person. If that person doesn’t exist, you can’t force this strategy to work.
Martech, otherwise known as marketing technology, is going to play an increased role in advertising in 2020. There is a bewildering choice of software services for companies looking to enhance their management of digital experiences, media, and supporting data. If you adopt the right blend of Martech, it can really help you to edge ahead of the competition. However, getting the balance right is not easy, and failure to do so may mean you miss out on critical insights and automation processes that they are using.
Last but not least, chatbots have become a key part of customer service, yet they are very much at the start of their development journey. Not only can we expect to see them become powered with more intelligent AI but we will see chatbots ingrained in marketing strategies, helping to brand businesses, acting as another platform for SEO, and even adding a bit of personality to a company’s image.
So there you have it: some of the key trends we expect to make a big impact in the world of digital marketing in 2020. There are bound to be some surprises along the way too but these are the main trends that we believe will make all of the difference.