Online marketing, also known as ‘digital marketing’, is a great way of promoting your products and/or services. Many companies have been left struggling and in need of help when it comes to marketing and widening their audience. It can be difficult and very daunting when it comes to starting out but, with the right strategies and tips, anything is possible! We will be helping you understand why SEO is essential to develop your business online.
There are many benefits to digital marketing. Some of these consist of; audience growth, generated sales, optimised conversion rates and trackable success rates on campaigns. It is vital that you use digital marketing to help your business succeed.
A few of the most common online marketing categories are; search engine optimisation (SEO), email marketing, pay-per-click (PPC), search engine marketing (SEM), affiliate marketing and social media marketing (SMM). In this post, we will outline the benefits of basic on-page SEO.
What is search engine optimisation?
Search engine optimisation, also known as ‘SEO’, is the process of improving the visibility of your site on different search engines. SEO is important as it allows you to get your website to the top of relevant search results, without having to pay for every click on your site (this is called pay-per-click). This allows you to attract a wider audience, generate leads and eventually drive sales.
Keyword research
The keywords you use on your site are very important. Many people don’t make it past the first page of a search engine, this can be down to the keywords used and what relevance they hold to the site. Make sure you do keyword research; this will help you when it comes to using the best keywords for your site.
Basic on-page SEO tips
– Use relevant keywords in your content to help your site appear at the top of search engines.
– Create image alt tags and keyword optimised meta descriptions and title tags.
– Build a back-linking strategy.
– Produce high-value, shareable content that is useful to the reader.
How can SEO benefit your business?
Improving your SEO is very beneficial for your site. It isn’t as hard as it seems and the results are totally worth it! The main benefit of SEO is improving your visibility on search engines. As stated previously, improving your search ranking allows you to reach a wider audience which will bring in more organic traffic. You will attract new and existing customers which will eventually increase your sales.
Need help with your SEO strategy? Contact us today.
