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SEO agency London · Google Partner · 15 years

An SEO agency for London businesses, run from Nottingham.

Our team is in Nottingham and works with London firms by phone, video call and Mission Control. More than 20 already do. From £185 a month, with AI search optimisation in every package.

Talk to a real person0115 647 0111 Your price in 60 secondsGet my instant SEO quote

4.8 from 395+ reviewsYou approve every change

We email you what happens next, with two quick steps to give us read-only access to Search Console and Analytics for the in-depth version.

From a London search to a customer

Where do London customers lose you? Every step has a fix.

Tap a step to see what tends to go wrong for a London business, and what we do about it.

Every step between the search and the customer has a fix. Tap one.

A search that just says London brings up the biggest brands first, and a smaller firm rarely wins that one. We look for the narrower searches you can win, a service plus a borough or neighbourhood, and build pages for each.Every packageSee the search numbers

You serve ten boroughs, but your site talks about one, or about London in general, and Google cannot tell. Your Google Business Profile and a page for each area you really serve, written for that area rather than copied from the last.Every packageSee how we cover boroughs

People arrive from Google, look around and leave without getting in touch. Nebula heatmaps and recordings show where they drop off, and we fix those pages first.Every packageSee the usual problems

The phone rings, and you cannot tell whether Google or something else made it ring. Relay Convert gives each visitor a tracking number, so every call is matched to where it came from and recorded.Every packageSee the usual problems

Results spread across a dozen reports. Mission Control shows your rankings, traffic, calls and enquiries in one place, any time you look.Every packageSee who runs your SEO

London search

SEO London: what is different about the search

Searching in London is not the same as searching in a market town. There are more advertisers fighting for the same words, and the people searching are spread across thirty-odd boroughs, each with its own habits.

Searchers add a place name

Even agency searches carry one. Semrush's UK data (25 October 2026) shows about 27,100 searches a month for ‘seo agency’ and about 9,900 for ‘seo agency london’. People who know they want something in London say so, and your pages need to say it back.

Competition is the default

Almost every trade has more than one firm in every borough, and the largest brands take the generic searches. Pointing at the same few words as everyone else is how a good small firm ends up on page four. We start from searches you can realistically win.

One business, many service areas

A plumber, a solicitor or a tutor in London often serves several boroughs and travels between them. A single page that lists them all tells Google very little about any of them. We give each area that matters its own page, with wording that is true of that area.

Boroughs and service areas

Local SEO London businesses can run without a London office

Local SEO is about being the obvious firm for the area you really serve. In London that is rarely one town. It is a handful of boroughs, a few neighbourhoods and the Google Maps results for each.

Your Google Business Profile

Categories, service areas, services and photos set up properly, then kept current. It is on every package, and it is usually the quickest thing we improve.

A page for each area that matters

We agree the areas with you in week one, then build or improve one page for each, with its own wording, rather than one page that lists twenty boroughs.

Honest about what we cannot promise

Nobody can promise a place on the map or a ranking, and we do not. We promise the work, the reporting and your approval before anything goes live.

What we do

SEO services London businesses ask us for

Content-led, white-hat SEO, run for you by our UK team, with AI search optimisation (GEO) in every package. The work follows your trade and your areas, not a fixed template.

Keyword research for your trade and your boroughs

We check the real search numbers for your own services, by area, before we plan anything. Whether to aim at ‘london’ or at individual boroughs depends on the trade, and the numbers above show how differently it can fall.

Content that answers customers

Blog posts and page changes written for you, each answering a question your customers ask, answer first, with an FAQ. You approve the plan on your own page in Mission Control before anything is published.

Technical SEO and speed

Crawlability, indexing, page speed and structure, so Google can find and understand every page that matters, on phones as well as computers.

AI search optimisation

We write so that you are the clearest answer to quote for tools such as ChatGPT and Google's AI answers. Nobody can guarantee a place in one, and we never promise it.

Who does the work

Your SEO consultant London alternative: a named specialist on our UK team

You may have searched for an SEO consultant London based. We are not London based, and we would rather say so up front than let you find out later.

A dedicated specialist

Every package has a specialist on our UK team who knows your site, plans each month's work and sends it to you to approve. It is the same person month to month, not a queue.

James in between

James, our AI account manager, tells you how your rankings and traffic are doing, day or night, and passes your instructions to your specialist. Anything James does can be overridden by your account manager.

Calls and video, not a commute

Every meeting is by phone or video call. There is no train fare to pay for, and the work happens in your accounts and on your website either way.

The numbers

How London searches actually split. It depends on the trade.

Whether to aim at ‘London’ or at individual boroughs is not the same answer for every business. These are real monthly UK search volumes from Semrush for three trades, taken on 25 October 2026. They are averages for each phrase, not a forecast for your site.

Monthly searches, UK, Semrush, 25 October 2026

  • Plumbers: the boroughs add up‘plumber london’ has about 3,600 searches a month. Seven borough searches (Croydon 1,000, Wandsworth 880, Hackney, Lewisham, Islington and Brixton 590 each, Camden 320) add up to about 4,560.
  • Locksmiths: London still leads‘locksmith london’ has about 6,600 a month. Croydon (1,300), Hackney and Lewisham (480 each), Camden (320) and Acton (210) together add about 2,790. Both matter, in different proportions.
  • Solicitors: the word London wins‘solicitor london’ has about 1,000 a month, while borough searches are small: Croydon 390, Islington 140, Camden 70. A law firm leans the other way from a plumber.

Our London clients

London businesses we run SEO for. From SW2 to EC1.

More than 20 London businesses work with us on SEO or Google Ads, and we have named four that have SEO with us today. Each is a business we work with remotely.

Four of them

  • CW Services Plumbing & HeatingPlumbing and heating in Lambeth (SW2). We run their SEO.
  • Horror EscapeAn escape-room business in Southwark (SE15). We run their SEO, and their Google Ads.
  • Niche ProjectsA design business in Greenwich (SE10). We run their SEO, and their Google Ads.
  • Top Grade TutorsA tutoring business in Clerkenwell (EC1). We run their SEO, and their Google Ads.

Websites we have built for London businesses

Website · Investigations, London

London Private Investigators

A 50-page website, designed, built and hosted by us on Nova CMS, with a page for each kind of enquiry. SEO starts with a site that has something to rank.

The London Private Investigators homepage, designed and built by DPOM

Read the case study: London Private Investigators

Common problems

How we fix the usual London SEO problems. What we do about each.

Six things we see on London sites, what we do about each one, and which tool does the work. Turn a card to see the fix.

  • The problem

    What we do

    We aim at narrower searches you can win, a service plus a borough or neighbourhood, with pages that say only what is true of you.

    Keyword research · Area pagesEvery package

  • The problem

    What we do

    A page for each area that matters, a Google Business Profile with the right service areas, and wording that differs from page to page.

    Local SEOGoogle Business Profile: every package

  • The problem

    What we do

    Nebula heatmaps and recordings show where visitors click, scroll and get stuck, so we can turn more of your organic traffic into enquiries.

    NebulaEvery package

  • The problem

    What we do

    Relay Convert shows each visitor a tracking number, so you see which calls came from Google search and can listen back.

    Relay ConvertEvery package

  • The problem

    What we do

    Answer-first blogs with an FAQ, so you are the clearest answer to quote. Nobody can promise a place in an AI answer, and we do not.

    AI search optimisation (GEO)Every package

  • The problem

    What we do

    Each month's plan lands on your approval page in Mission Control, rankings are live there, and the monthly report is in plain English.

    Mission ControlEvery package

SEO packages

SEO pricing, the same in London as anywhere. Pick your package by where your customers are.

Every SEO campaign is custom quoted to your trade, the areas you serve and how crowded your market is. One flat monthly fee, never a percentage.

More detail

Prices start from the figures shown, plus a one-off £195 set up. For national and e-commerce SEO the size of your website or catalogue counts too. No long-term contract: cancel with 31 days’ notice.

Which package fits you?

Pick where you want to be found. The package for it lights up below.

Each package is built around where your customers are. Pick yours above, or compare them all below.

Local SEO, from £185 a month + VAT. Your town, city and Google Maps. Tools included, worth £110 a month.

Get my quote for this

National SEO, from £335 a month + VAT. Customers across the whole UK. Tools included, worth £149 a month.

Get my quote for this

E-Commerce SEO, from £585 a month + VAT. Products and categories at scale. Tools included, worth £189 a month.

Get my quote for this

Premium, from £1,500 a month + VAT. Direct access to Brett Dixon, our Managing Director, with everything in E-Commerce sized to you.

Discover Premium

Local SEO

Your town, city and Google Maps

from£185a month + VAT

A focused local set of searches, and Google Maps

Comes with

  • NebulaSee where visitors click, scroll and drop off.
  • Relay ConvertSee which calls came from Google search. 130 minutes, 8 numbers.
  • A Relay business numberA UK number that rings your phone. 130 minutes a month.
  • Mission Control, James and the Form BuilderLive rankings, every enquiry, and James for an update day or night.

Tools included, worth£110 a month

Get my quote

Most popular

National SEO

Customers across the whole UK

from£335a month + VAT

A wider UK set of searches, and full technical SEO

Everything in Local, plus

  • Orbit StarterAI chat that answers your visitors and takes their details. 300 conversations a month.
  • Full technical SEOCrawlability, indexing, speed and structure across the whole site.

Tools included, worth£149 a month

Get my quote

E-Commerce SEO

Products and categories at scale

from£585a month + VAT

Products and categories, and technical SEO for a large catalogue

Everything in National, with more

  • Orbit Business1,000 conversations a month, up from 300.
  • AI Call AnsweringAn AI receptionist answers your calls when you can’t. 130 minutes a month.
  • Product and category optimisationSo everything you sell can be found.

Tools included, worth£189 a month

Get my quote

By appointment

Premium

Direct access to Brett Dixon, MD

from£1,500a month + VAT

Brett runs your campaign and is available on demand

Everything in E-Commerce, plus

  • Every tool sized to youEach allowance set for your account with Brett.
  • Quarterly strategy sessionsBy video, with a board-ready monthly report.
  • Publishing on any platformIncluded, whatever your website runs on.

Tools included, worth£189+ a month

Discover Premium
  • You approve every change.Nothing goes live until you say yes.
  • Blog posts written for you.Two a month, with AI search optimisation built in.
  • You own your content.And your rankings, if you ever leave.
  • No long contract.Monthly rolling, with 31 days’ notice.

Plus a one-off £195 set up. We publish your SEO work for free on a DPOM website, WordPress, Shopify or Wix; on any other platform publishing is £60 a month + VAT, included on Premium. Want AI chat on Local? Add Orbit from £39 a month in Mission Control.

Compare every feature

Request a free SEO audit

Not sure where you stand? Every SEO enquiry can start with a free, objective SEO audit: what is already working on your site, what is holding your rankings back, and how we would improve it. No cost, no obligation, and you keep the findings.

What the audit covers
  • Website structure: navigation, content and technical foundations.
  • Keyword performance: your current rankings and the biggest opportunities.
  • Competitor analysis: how you compare to the sites outranking you.
  • Organic traffic: where your traffic comes from and where it leaks.
  • Content review: which pages earn their keep, which are thin and the gaps worth filling.
  • Technical and crawl health: whether Google can find, understand and index every page that matters.
  • Page experience: site speed and Core Web Vitals.
  • Local SEO check: your Google Business Profile and local visibility.
  • Tracking: call, form and sale tracking so the results are measurable.
  • Growth opportunities: quick wins and long-term wins, clearly prioritised.

When your audit is ready we arrange a short online meeting to walk you through it.

Get my free SEO audit

What our SEO clients say

4.8 from 395+ reviews

Pleased to say that my website is now ranking very well for search terms that are actually relevant to my business.

Leon · Feefo, Mar 2024

Read our reviews

Who looks after your SEO

A real person runs your SEO. James helps in between.

Every SEO package has a dedicated SEO specialist on our UK team who knows your site, plans each month’s work and sends it to you to approve. James, our AI account manager, tells you how your rankings and traffic are doing, day or night, and passes your instructions to your specialist.

AI does the routine, people decide. Your account manager can override anything our AI does, and nothing goes live on your website until you approve it.

Meet the team
  • Camilla, Senior Marketing Manager at DPOMCamillaSenior Marketing Manager
  • Lee, Senior Marketing Manager at DPOMLeeSenior Marketing Manager
  • Patrick, Senior Support Manager at DPOMPatrickSenior Support Manager
  • Valerie, Operations Manager at DPOMValerieOperations Manager
  • Brett Dixon, Founder and Director at DPOMBrettFounder & Director
  • Jayme Dixon, Director at DPOMJaymeDirector
  • Nige, Director at DPOMNigeDirector
  • James, AI account manager at DPOMJamesAI account manager, 24/7

Before you choose

Questions to ask any SEO agency in London. Here are our answers.

Ask anyone you are considering these. Ours are backed in writing by our Transparency Guarantee.

  1. Do you have a London office?

    NoNo. Our team is in Nottingham and works remotely, so every meeting is by phone or video call.

  2. Do you work with London businesses already?

    YesYes, more than 20, from SW2 to EC1. Four of the ones we run SEO for are named above.

  3. Will you show me the search numbers for my own trade and boroughs?

    YesYes. Your plan starts from real keyword data for your services and areas, and we explain it in plain English.

  4. Do you promise a ranking?

    NoNo, and nobody honest can. We promise the work, the reporting and your approval before anything goes live.

  5. Do you take a percentage or tie me in?

    NoOne flat monthly fee, custom quoted. Monthly rolling, with 31 days' notice.

  6. Can I see what you are doing?

    YesYes. Live rankings and traffic in Mission Control, each month's plan on your approval page, and a monthly report.

  7. Is AI search optimisation an extra?

    NoNo. It is in every package. We cannot guarantee a place in any AI answer.

  8. Is a real person in charge of my SEO?

    YesYes. A dedicated specialist on our UK team plans your work. James, our AI account manager, helps in between, and your account manager can override anything he does.

Working together

A Nottingham team, a London business. How it works at a distance.

Distance changes less than you would think, because most SEO happens in your accounts and on your website.

From first call to every month after

  1. Before you decideA free audit, then a callYour free SEO audit arrives first, then we talk it through by phone or video.
    More detail

    The audit covers your site, your rankings and your Google Business Profile. We say plainly what is working and what is holding you back, and you keep the findings either way.

  2. Week 1Your specialist and your areasYou meet your SEO specialist and agree which boroughs, neighbourhoods and services to aim at.
    More detail

    This is where the London part is decided: which areas get a page, which searches to chase and which to leave alone, based on the numbers for your trade.

  3. Every monthPlan, approve, publishThe plan reaches your approval page in Mission Control. Nothing goes live until you say yes.
    More detail

    Blog posts and page changes are written for you, then published for you once approved. Your monthly report arrives in plain English.

  4. Any timeCheck, or ask JamesLook at live rankings and enquiries yourself, or ask James, our AI account manager, day or night.
    More detail

    James passes your instructions to your specialist, and your account manager can override anything he does.

People and AI, together

Experienced people at the helm. Our own AI behind them.

DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.

  • Camilla, Senior Marketing Manager at DPOM
  • Lee, Senior Marketing Manager at DPOM
  • Patrick, Senior Support Manager at DPOM
  • Valerie, Operations Manager at DPOM

Your account manager at the helm

An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.

AI does the routine, people decide.

A family business, looking after UK businesses since 2011

James, DPOM's AI account manager

James, our AI, day and night

Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.

Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.

See Mission Control

Every change James makes is based on data, and a person can always override it.

How we use AI to get you ahead, honestly

SEO in London

SEO agency London: your questions.

Working with a Nottingham team

Are you a London SEO agency or a London SEO company?

No. We are a Nottingham team, so we are not a London SEO agency or a London SEO company, and we have no London office. We work with London businesses by phone, video call and Mission Control, and more than 20 of them already work with us.

Is an SEO company London based better than one that works remotely?

It depends what you need. A local meeting can be pleasant, but SEO is done in your accounts and on your website. With us you get a named specialist, live rankings in Mission Control and a plan you approve every month, and none of that depends on where we sit. If you want to see how we work first, ask for the free audit and a video call.

Can a Nottingham team understand London customers?

We ask before we plan: which boroughs and neighbourhoods you really serve, and which services matter most. Then we check the search numbers for those, rather than assuming. More than 20 London businesses work with us on SEO or Google Ads.

Do you have an SEO consultant London clients can meet in person?

No. We work remotely, so every meeting is by phone or video call.

Cost and contracts

How much do SEO services London businesses need cost?

Our SEO starts from £185 a month + VAT, plus a one-off £195 set up. It is a flat monthly fee, never a percentage. Local SEO suits one borough or a few, National SEO starts at £335 for firms serving customers across the UK, and E-Commerce SEO starts at £585 for online shops. Every campaign is custom quoted to how competitive your market is.

Does London need a bigger package than other places?

Not by default. The package follows where your customers are, not the postcode. A firm serving many boroughs may need more area pages and a larger plan, so we quote after looking at your market.

Am I tied into a contract?

No. It is monthly rolling, with 31 days' notice. We earn your business every month.

How it works

Who is the SEO specialist London clients deal with?

Every package has a dedicated SEO specialist on our UK team who knows your site and plans each month's work. James, our AI account manager, answers questions day or night and passes your instructions on. Your account manager can override anything James does.

Should I aim at London as a whole or at my own borough?

It depends on the trade. For plumbers, searches that name a borough add up to more than ‘plumber london’ itself. For solicitors, the word London dominates. We check the numbers for your own services before we choose.

Do you do local SEO London businesses can see on Google Maps?

Yes. Google Business Profile optimisation is part of every package, along with pages written for the areas you serve. Nobody can promise a place on the map, and we do not.

Will ChatGPT mention my business?

Nobody can promise that. AI search optimisation is in every package and makes you the clearest answer to quote, but placement is never guaranteed.

Can I see what you do before it goes live?

Yes. Each month's plan lands on your own approval page in Mission Control, and nothing is published until you say yes.

Get started

Ready to be found across London?

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