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PPC agency London · Google Partner · 15 years

PPC for London businesses, managed from Nottingham.

Borough-level targeting, call tracking and a flat monthly fee, from a UK team that works with London firms by phone, video call and Mission Control. No contract, and you own your account.

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4.8 from 395+ reviews

Where do I find this?

Sign in to Google Ads. Your Customer ID is the 10-digit number at the top right, next to your account name, for example 123-456-7890.

From click to customer in London

Where does a London PPC budget leak? Every step has a fix.

Tap a step to see what tends to go wrong on a London account, and what we do about it.

Every step between the click and the customer has a fix. Tap one.

A search that names a borough can cost about double the London-wide one, so careless targeting gets expensive quickly. Locations, negative keywords and bids set area by area, and judged by what each click turns into.Every packageSee the click prices

Your ads appear in boroughs you do not serve, and miss some you do. Targeting set to the places you really cover, the rest excluded, and reviewed against where your enquiries actually come from.Every packageSee what we set up

Many enquiries are phone calls, and a call nobody tracks looks as if it never happened. Relay Convert gives each visitor a tracking number and records the call, so the account can learn from calls as well as forms.Standard and aboveSee call tracking

People click, land on a page that is not about their area or their problem, and leave. Nebula shows where they drop off, and Luna landing pages let an ad send people to a page written for them.Nebula from LiteSee landing pages

Results spread across several reports. Mission Control and an interactive monthly report put your results in one place, in plain English.Every packageSee who runs your account

What a click costs

What London clicks cost, by trade. It varies a lot.

A click costs what advertisers bid, and in London that differs by trade and by place. These are Semrush's average cost-per-click estimates for the UK on 25 October 2026, in Semrush's own units. They are averages for each phrase, not a quote for your account.

Estimated cost per click, UK, Semrush, 25 October 2026

  • Plumbers: the borough costs more‘plumber london’ averages 12.75. ‘plumber hackney’ is 24.21, ‘plumber islington’ 26.36 and ‘plumber lewisham’ 27.81, about double.
  • Locksmiths: close to the London figure‘locksmith london’ averages 18.10. Croydon is 18.92, Hackney 19.61, Lewisham 20.50 and Camden 20.88, so the borough costs a little more.
  • Solicitors: a different range‘solicitor london’ averages 5.20, with Croydon at 4.99 and Islington at 4.77. The same city, a very different price from the trades.

Our London clients

London businesses we run Google Ads for. From SE6 to W3.

More than 20 London businesses work with us on Google Ads or SEO. Eight of the ones we run Google Ads for today are named here, and we work with each of them remotely.

Eight of them

  • Acton LocksmithsA locksmith in Acton (W3).
  • Ali Harris TherapyA therapy practice in the West End (W1).
  • China UnboundAn education business in Shoreditch (EC2A).
  • DC-Tyres DistributionTyre distribution in Fitzrovia (W1T).
  • Elim WimbledonA church in Wimbledon (SW19).
  • Nicholas Rose & AssociatesA professional practice in Chiswick (W4).
  • Parker ArrenbergA law firm in Catford (SE6).
  • Horror EscapeAn escape-room business in Peckham (SE15).

London PPC

PPC management London businesses can run remotely

London is the most crowded paid search market in the country, and it is also the most fragmented. The same trade can be a different market in every borough.

Borough-level targeting

We choose locations by borough or radius, exclude the areas you do not serve and check the result against where your enquiries really come from. If a borough costs more than it earns, you see it in the report and we change the plan.

Many service areas, one budget

A locksmith, a tutor or a therapist may cover several boroughs from one base. The budget has to be shared sensibly, so we look at which areas bring enquiries and which only bring clicks, and move effort accordingly with your agreement.

Calls count

Plenty of London customers ring from their phone rather than fill in a form. Where call tracking is in place, we can see which ads and searches made the phone ring, not just which made a form arrive.

Setting up the account

Google Ads management London accounts need: how we set one up

A London account is built around where your customers are and when you can answer them, not around a template.

Tracking before ads

Conversion tracking for forms and calls is set up and tested before anything is switched on, so every enquiry is measured against real results from the first day.

Searches that buy

We build negative keyword lists for your trade, so the budget is not spent on job seekers, students or enquiries from places you do not serve.

Protection from wasted clicks

Sentinel, our click fraud protection, is switched on from day one on every package. It watches your paid clicks and blocks the ones that were never going to act.

Who does the work

A PPC consultant London alternative: your account manager on our UK team

You may have searched for a PPC consultant London based. We are not London based. We work from Nottingham, and we say so before you spend a penny.

A named account manager

From Lite upwards you have a named account manager with prebooked calls and video meetings. On Starter, our UK team looks after the account by email and tickets.

James in between

James, our AI account manager, answers questions day or night and passes your instructions on. On accounts where we switch him on, routine changes are based on your account's own data, and your account manager can override or undo any of them.

You own the account

Your Google Ads account is set up under your own ID and stays yours. Your ad budget goes to Google direct, never through us.

What we set up

What goes into a London account. Five things, each with a job.

Tap one to see what we do and where it applies.

Borough-level targeting

When it fits
You serve some parts of London and not others.
What we do
Locations chosen by borough or radius, excluded areas set, and results checked against where your enquiries come from.
More detail

We agree the areas with you first, then review them against the data every month. If a borough is not paying its way, we tell you and propose what to do about it.

Google Ads packages

PPC management pricing, the same in London as anywhere. A flat monthly fee, not a percentage.

A flat monthly fee for our management, based on your ad spend tier and the package that fits. No percentage of spend, no hidden costs. Your ad budget goes to Google direct, never through us.

More detail

All prices are +VAT. Choose the package that fits where you are now, and change tier at any time. A one-off setup fee applies only if a new PPC account or conversion tracking needs building.

Starter

Managed by our UK team

from£145a month + VAT

Managed by our UK team, supported by tickets

Comes with

  • Your PPC campaignsManaged by our UK team.
  • Sentinel click fraud protectionSwitched on from day one.
  • Mission Control, James and the Form BuilderYour tools in one place, and James for an update any time.
  • Luna add-onLanding pages for your ads. £95 a month, up to 3 landing pages.

Tools included, worth£65 a month

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Lite

Your own account manager

from£295a month + VAT

With your own account manager

Everything in Starter, plus

  • Your own account managerPrebooked calls and video meetings.
  • NebulaSee where visitors click, scroll and drop off on your landing pages.
  • Luna add-onLanding pages for your ads. £95 a month, up to 3 landing pages.

Tools included, worth£110 a month

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Most popular

Standard

Account manager + priority phone

from£445a month + VAT

Account manager and priority phone support

Everything in Lite, plus

  • Conversion-rate workLanding-page testing for your donation and sign-up pages.
  • Relay ConvertSee which calls came from your ads. 130 minutes, 8 numbers.
  • Orbit StarterAI chat for your website. 300 conversations a month.
  • Priority phone supportAnd AI Call Answering.
  • LunaLanding pages for your ads, shown on your own website address. Unlimited landing pages, included.

Tools included, worth£384 a month

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Elite

Two managers + senior strategist

from£695a month + VAT

Senior strategy for larger accounts

Everything in Standard, plus

  • Two managers and a senior strategistStrategy and forecasting at senior level.
  • More Relay Convert250 minutes, 8 numbers.
  • Orbit Business1,000 conversations a month.
  • LunaLanding pages for your ads, shown on your own website address. Unlimited landing pages, included.

Tools included, worth£473 a month

Get my quote

By appointment

Premium

Direct access to Brett Dixon, MD

from£1,500a month + VAT

Brett runs your account and is available on demand

Everything in Elite, plus

  • No cap on ad budgetA bespoke retainer.
  • Quarterly strategy sessionsBy video, with a board-ready monthly report.
  • LunaLanding pages for your ads, shown on your own website address. Unlimited landing pages, included.

Tools included, worth£473+ a month

Discover Premium
  • You own your account.Set up under your own login.
  • Flat fee, never a percentage.Your ad budget goes to Google direct.
  • Click fraud protection.Sentinel is switched on from day one.
  • No long contract.Monthly rolling, with 31 days’ notice.

Not sure which package fits? Get your free audit and we will say plainly which package we would choose, with no pressure.

Compare every feature

Request a free PPC audit

Already running PPC? We will review your Google Ads account and show you where budget is leaking and where the quick wins are. No cost, no obligation, and you keep the findings whether you work with us or not.

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What our clients say

4.8 from 395+ reviews

They built us a fantastic new website that looks professional and works exactly how we wanted, and they’ve been managing our Google Ads campaign throughout. Communication has been great, they’re always quick to respond, explain everything clearly, and are constantly looking at ways to improve our results.

Mark Higginson · Feefo, Jul 2026

Read our reviews

Who runs your account

A real team runs your PPC. James helps in between.

Your account is handled by experienced people on our UK team, with a named account manager from Lite upwards. James, our AI account manager, answers questions day or night and passes your instructions on.

AI does the routine, people decide. Every change James makes is based on data, and your account manager can override it.

Meet the team
  • Camilla, Senior Marketing Manager at DPOMCamillaSenior Marketing Manager
  • Lee, Senior Marketing Manager at DPOMLeeSenior Marketing Manager
  • Patrick, Senior Support Manager at DPOMPatrickSenior Support Manager
  • Valerie, Operations Manager at DPOMValerieOperations Manager
  • Brett Dixon, Founder and Director at DPOMBrettFounder & Director
  • Jayme Dixon, Director at DPOMJaymeDirector
  • Nige, Director at DPOMNigeDirector
  • James, AI account manager at DPOMJamesAI account manager, 24/7

Before you choose

Questions to ask any PPC agency in London. Here are our answers.

Ask anyone you are considering these. Ours are backed in writing by our Transparency Guarantee.

  1. Do you have a London office?

    NoNo. Our team is in Nottingham and works remotely, so every meeting is by phone or video call.

  2. Do you manage Google Ads for London businesses already?

    YesYes, and eight are named above. More than 20 London businesses work with us on Google Ads or SEO.

  3. Can you target individual boroughs?

    YesYes. Locations are set by borough or radius, with the areas you do not serve excluded.

  4. Do you take a cut of my ad spend?

    NoNo. One flat monthly management fee, and your ad budget goes to Google in full.

  5. Am I tied into a contract?

    NoNo. Monthly rolling, with 31 days' notice.

  6. Do I own my Google Ads account?

    YesYes. It is set up under your own ID, and if you leave you keep everything.

  7. Do you promise results?

    NoNo. The market, your website and your budget all play a part. We promise the work, and we show you every number.

  8. Is a real person in charge of my account?

    YesYes. Your account manager on our UK team makes the decisions. James, our AI account manager, helps in between, and your account manager can override or undo anything he does.

Your first month

What happens in your first month. From a call to live ads.

A short plan, because the first month is mostly set-up and listening.

The first month, step by step

  1. Before you decideA free audit, then a callIf you already advertise, your free audit comes first, then we talk it through by phone or video.
    More detail

    We review your account and show you where budget is leaking and where the quick wins are. You keep the findings either way.

  2. Week 1Areas, tracking and the planWe agree which boroughs to cover, set up tracking for forms and calls and build the account for your review.
    More detail

    Nothing goes live until tracking is tested and you have seen the campaigns.

  3. Weeks 2 to 3Launch, then learnAds go live, and we watch which areas and searches bring enquiries before making big changes.
    More detail

    We avoid knee-jerk changes in the first weeks. Early data is thin, and acting on it too fast can cost more than it saves.

  4. End of month 1Your first reportAn interactive report in plain English: what we did, what came in, and what we propose next.
    More detail

    Your account manager walks you through it on a call or video meeting, from Lite upwards.

People and AI, together

Experienced people at the helm. Our own AI behind them.

DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.

  • Camilla, Senior Marketing Manager at DPOM
  • Lee, Senior Marketing Manager at DPOM
  • Patrick, Senior Support Manager at DPOM
  • Valerie, Operations Manager at DPOM

Your account manager at the helm

An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.

AI does the routine, people decide.

A family business, looking after UK businesses since 2011

James, DPOM's AI account manager

James, our AI, day and night

Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.

Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.

See Mission Control

Every change James makes is based on data, and a person can always override it.

How we use AI to get you ahead, honestly

PPC in London

PPC agency London: your questions.

Working with a Nottingham team

Are you a London PPC agency, or a PPC company London based?

No. We are a Nottingham team, so we are not a London PPC agency and not a PPC company London based, and we have no London office. We work with London businesses by phone, video call and Mission Control, and more than 20 already work with us.

Is a Google Ads agency London based better than one that works remotely?

It depends what you need. Google Ads is managed in your account, not in a meeting room. With us you get tracking set up before launch, borough-level targeting and a report you can read, wherever we sit. If you want to see how we work first, ask for the free audit and a video call.

Will I have a PPC consultant London clients can phone?

From Lite upwards you have a named account manager with prebooked calls and video meetings. Starter is looked after by our UK team by email and tickets. James, our AI account manager, answers questions day or night, and your account manager can override anything he does.

Can I move my account from another pay per click agency London firms use?

Yes. Your account belongs to you, under your own ID. We start with a free audit, so we both know what is working before anything changes.

Cost and contracts

How much does PPC management London businesses need cost?

A flat monthly fee from £145 a month + VAT, based on your ad spend tier and the package that fits. It is never a percentage of spend, and your ad budget goes to Google direct. A one-off set up fee applies only if a new account or conversion tracking needs building.

Is there a minimum ad spend?

No hard minimum to work with us. A smaller budget in a competitive area goes furthest when it is pointed at the few searches that matter, and we say plainly what we would do.

Am I tied into a contract?

No. Monthly rolling, with 31 days' notice.

How it works

Can you target individual boroughs?

Yes. We choose locations by borough or radius and exclude the areas you do not serve, then check the result against where your enquiries come from.

Which PPC services London businesses can get from you?

Google Ads (Search, Performance Max and Display), Google Shopping, Microsoft and Bing Ads, and paid social, plus ChatGPT Ads. The packages are the same across them.

Is call tracking part of Google Ads management London businesses pay for?

Relay Convert, our call tracking, comes with Standard and above. Landing pages come from Luna, an add-on on Starter and Lite and included from Standard. Sentinel click fraud protection is on every package.

How long until I see results?

Most clients see meaningful improvement within the first 4 to 6 weeks, but we do not promise results: the market, your website and your budget all play a part.

What do I get from the free audit?

A review of your Google Ads account that shows where budget is leaking and where the quick wins are. It costs nothing, and you keep the findings whether or not you work with us.

Get started

Ready to make your London PPC work harder?

The quickest way is a call. Tell us what you advertise now, which boroughs you cover and what is not working, and we will tell you what we would do.

Call our UK PPC team0115 647 0111

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