I’m not one to pay too much attention to what competitors are doing (our customers are far more important to us), but there is a trend recently for a minority of digital agencies to be a little “economical” with the truth.
What I dislike most is that this attitude is designed to dupe clients by over-egging an agencies status. A client signing with a Top XYZ agency may feel confident due to this “status” however may find out the hard truth later on when the agency doesn’t deliver.
The “fake it ’till you make it” mentality
DPOM only employ the best quality staff, we don’t let just anyone manage our clients accounts, after all, our customers deserve the very best. We’ve invested in internal training programs, experienced staff and the latest technology to make us slicker and more knowledgeable to deliver the best possible returns for our clients.
It is this approach has led to us finishing in the top 20 (and more recently the top 10) in Google run competitions, being voted onto the recommended agencies register three years running by our clients and continuously maintaining our Google Partner and Bing Professional status since we earned them several years ago.
So I do find it quite amusing when competitors make wild claims about being the first in our area to do X Y and Z or placing in the Top X% of AB or C and massaging figures to feign success.
But then again, when a disruptive force enters the marketplace with a 100% transparency policy and a track record of helping 100’s of customers profit from digital marketing others will try and imitate, and that’s fine, Imitation is, after all, the sincerest form of flattery.
I do wish every agency in our industry the very best. Competition is great, and we embrace it – We love to work hard to beat the very best.
If this sounds familiar to you, don’t mislead your clients with flattering stats and wild claims – it’s just not professional.
Instead; invest, work hard and EARN your status, just like we do.