Introducing Mission Control: the DPOM iPhone app

The home screen opens on the person who runs your account. Not a support desk and not a ticket queue, but the named person on our UK team who makes the changes on your account and knows your business. There are three buttons under their face: message them, call them, or book your monthly report meeting. That is deliberate. The fastest way to sort most things is still a quick word with the person who looks after you.

Below that sits James, our AI account manager, then your performance for the month, your click fraud protection, your reports and your support tickets, so the whole account is one scroll from top to bottom.

When your account manager replies to a message, the reply appears as a banner at the top of the home screen, and you get a push notification the moment it lands.

For Google Ads clients, the performance card shows clicks, conversions and impressions for the current month, with a daily chart of clicks against conversions, updated every day. No logging in anywhere and no waiting for the monthly report to find out how it went. SEO clients see their SEO progress in the same place.

One thing worth knowing: Google Ads can take anywhere from a day to three weeks to register a conversion, so the app says so on the card rather than leaving you to wonder why yesterday looks quiet.

Above the numbers is a row of achievements. These are the milestones your campaign unlocks along the way, such as 500 clicks, 5,000 clicks, 100,000 impressions or your first £5,000 of spend. When you unlock one, the app tells you. It is a small thing, but it is a nice way to watch an account grow.

The Reports tab holds your Google Ads and SEO reports, the same ones your account manager walks you through each month, and a summary of everything we do for you on one screen. The at a glance cards give you the headline numbers without opening anything: clicks, conversions and spend for Google Ads, the budget Sentinel saved you from click fraud, your visitor behaviour for the last 30 days, and your website speed score. Tap any card to see the detail.

Two cards matter more than the rest. Results shows your headline numbers from the last completed month. What we did lists the work we carried out on your account that month, in plain English. It is the answer to the question every client should be able to ask, which is what am I actually paying for, and it is there whenever you want it.

Sentinel is our click fraud protection and it runs on every Google Ads account we manage. The app shows you what it is doing: clicks tracked, clicks blocked, the budget it saved you and your protection score, with a bar chart of legitimate against blocked clicks for the last 30 days.

Scroll down and it breaks the threats down by type, so bots, VPNs, click farms, data centres, proxies and Tor, and by location, so you can see where the fraud came from. Most clients have never seen this side of their account before, because most agencies do not have it to show. We think you should be able to see the money you are not losing as clearly as the money you are spending.

Nebula is our visitor analytics tool, and the app brings its heatmaps to your phone. Pick a page on your website and see where people click, where they rage-click, which is the same spot over and over and usually means a button that is not working, where they dead-click, which is tapping something that looks like a link but is not, and how their mouse moves across the page. Warmer means more activity.

You can also watch recordings of real visits to your site. It is the quickest way we know to understand why a page is not converting, because you stop guessing what people do and simply watch them do it.

Heatmaps are only useful if someone reads them, so the app does that for you. The Insights screen turns the last 30 days of visitor data into findings you can act on: how many rage clicks there were and on which page, what share of visitors never scroll past the first screen, how many dead clicks there were and where, how much of your traffic is on mobile, which page people leave from, and how your bounce rate compares with most sites.

Each finding comes with a line on what it means and what to change. If most of your message sits below the fold, it will tell you to move your offer and your call to action higher. If people keep tapping an image expecting it to do something, it will tell you that too.

The Grow tab scores your website on mobile speed using Google's own data, the same Core Web Vitals Google uses when it decides where to rank you. You get a score out of 100 and the three measures behind it, loading speed, responsiveness and visual stability, each set against Google's target with a plain note on what it means. You can run the test again whenever you like.

If your site is holding you back, the same screen lets you request a free homepage concept from us, built for speed, with a guarantee in writing that it will meet Google's Core Web Vitals. You can take a new site outright or rent it from £49 a month with hosting, business email and unlimited updates included. There is nothing to pay to see the concept and no obligation once you have.

Raise a ticket from the app and follow every reply as a conversation, with a status on each one so you always know whether it is with us or waiting on you. Replies also appear on the home screen, so you will not miss one.

If something is not right, there is a separate button for that. Tell us what has gone wrong and our customer care team looks into it properly and tracks it from start to finish, and you can see that tracking. We would much rather you told us and watched us fix it than went quietly.

And if you prefer an instant answer, James is on the same screen.

The Account tab is where the admin lives. View and download every invoice, update the card your subscriptions bill to, find the agreements you have signed with us and update your billing or contact details, all without emailing anyone.

It is also where you invite team members, each of whom gets their own login, and where you will find our refer a friend scheme.