When it comes to digital marketing, business owners are spoilt for choice. However, deciding on which platform they should market their businesses on can be a daunting task. To help you make a more informed decision, we will be looking at two of the biggest platforms of digital advertising, Google and Facebook.
Google Ads: Paid Search
This is a pay-per-click platform that runs advertisements for businesses at a fee. The advert appears on Google’s search results, allowing you to show your products and services to web users who are actively searching for what you offer. When using Google Ads, keywords are critical and are what fuel your search campaign.
But how much does it cost? The cost of Google Ads varies from one business to another. You are billed every time someone clicks on your ad, so, the more clicks you get, the more money you pay. When creating your ad, you will assign every keyword a maximum cost-per-click which informs Google on the amount you are willing to pay for every click.
Advantages
Google has a higher potential audience reach
It is the most used search engine in the world and therefore has the potential to reach new potential customers with every search.
Offers a variety of Ad formats
You can use formats such as image, text, video, product listing, etc. You are also able to include add-ons such as call, location and price extensions.
Advertiser equality
Google has levelled the field for all advertisers using its platform. How well your ad performs depends on a 3-step system that looks at the quality of your ad, expected impact of the ad and keyword bid.
Facebook Ads: Paid Social
When advertising on Facebook, your ad appears on a user’s newsfeed like a regular post. They allow you to target users that are more likely to buy your products through their custom audiences. Facebook allows you to choose where you want the ad to appear out of their various platforms, which include Facebook and Instagram newsfeed, Facebook marketplace, right-hand columns, messenger inbox and video feeds.
Advantages
Audience granularity
Facebook has over 2.37 billion active users, but the strength of Facebook ads is in its ability to target all their users. Facebook being a social platform, people share their likes, interests, hobbies, etc. This data is used by advertisers to identify their target market, allowing them to focus on people who are more likely to buy their goods and services.
It has a higher ROI on limited budgets
Currently, Facebook is the most affordable advertising platform, making it more suitable for small companies with low marketing budgets.
Want to find out more? Call us on 0115 727 0038 to get in touch with our team of Google and Facebook Ads experts!
