Search engine optimisation (SEO) is a complex subject. There are many ways to improve your website’s search engine ranking, but Google aren’t as demanding as they may seem! Their mission is simple; to improve the quality of the internet and provide users with a platform to find what they need, when they need it. Here are a few ways to impress Google with your website.
Make sure you have a good website design
Google prefers user-friendly websites with a clear, intuitive design. They should be easy to navigate, and structured accordingly. Always ensure that your website has been fully tested before it goes live, as Google doesn’t like errors. If you have broken links, a poor load speed, or your website isn’t compatible with the most popular browsers, it will be detrimental to your rankings. If you’re not experienced with web design, it’s often a good idea to outsource this important task.
Update your website regularly with awesome content
The content on your website is particularly important, as it provides Google with more pages to add to their search engine. Try to provide as much informative content as possible – updating it at least once a week. A blog is an excellent way to keep your website fresh and keep Google happy. The content must be high quality and, whilst it may be tempting to take care of this yourself, it can also be outsourced for best results. Google are constantly updating their algorithms to seek out the best content, so hiring a professional to write it for you is a good choice!
Build your reputation online
Google likes social media, so you should focus a considerable amount of your marketing efforts on your online reputation. Ensure that you’re active on all of the main social media platforms, including Google+. Build your reputation by sharing great content, and engaging with your customers online. Start conversations, and actively participate in those started by others. Aim to get your content shared in order to increase your reach. Don’t be afraid to show your personality and sense of humour. Again, if you’re not getting results, social media management can be outsourced to ensure success.
