Why is your Website the Backbone of your Online Success?

Why is your Website the Backbone of your Online Success?
Social media from cutout newspaper headlines pinned to a cork bulletin board

Here at DPOM, we mainly talk about different ways to market your business, sell your products and raise your awareness. But, today we wanted to dive deeper into the profound impact that your website or landing page has a consumers actions. It’s no secret that the design and usability of a site affects a customers decision-making process. Most customers are looking for a site that’s easy to navigate, quick to purchase from and easy on the eyes. So, when you drive traffic towards your website, you want it to be as optimised as possible to reduce bounce rate and increase conversions. To learn more about the effect your website has on your marketing, keep reading! 


Design & Navigation

Let’s start off simple and talk about the layout of your website. Throughout the years, the attention span of a human has decreased from 12 seconds to 8 seconds on average, meaning the first thing that a user sees on your website needs to eye-catching and make them want more. Animation and videos are a great way to entice users to stay on your page and learn more about your product or services. 

Branding is essential on all websites. When a user clicks on your ad or visits your site, they need to instantly recognise your brand. Adding your logo and brand colours are one of the simplest ways to showcase your company. The same should be done across your social media platforms and any other marketing that you do. Including your branding across your website also increases credibility and trust within a customer.

Another way to increase trust is by adding a page for your case studies and reviews. It’s important to show feedback on your services and products as it instils trust between the customer and your business. Lack of transparency and information on your website could cost you the sale!

Interestingly, colours can have a physiological effect on customers willingness to engage and convert. For example, a study by “Get Up Lift” proved that adjusting the colours on your site can increase conversions by as much as 24%! This may seem strange, but colours have different connotations and meanings behind them. For example, the colour blue cultivates a users trust while the colour yellow instils warning signs. Something as simple as changing a button can really change the look and feel of your website, and it can also change your bounce rate too! 

Here are some interesting facts about the importance of your websites design, usability and navigation:

  • 38% of people will stop engaging with a website if the content or layout is unattractive.
  • 88% of online visitors/ consumers are less likely to return to a site after a bad experience.
  • Judgements on a company’s credibility are 75% based on the company’s website design.
  • A study found that first impressions are 94% design-related.



Search engine optimisation is all about providing the best experience for your visitors and search engines in order to appear higher in organic search results. An important part of your website is for it to be well-optimised. Design and navigation are both important and should not be overlooked but without SEO, you could be losing out on some valuable traffic.

Here are some facts about the importance of SEO:

  • 93% of all online experiences begin with a search engine.
  • 46% of all Google searches are local.
  • 70-80% of users ignore the paid ads, focusing on the organic results.
  • If done right, SEO can drive a 14.6% conversion rate.
  • 75% of SEO is off-page and 25% is on-page – Don’t overlook your content

Content is a vital part of SEO because it’s the vehicle you use to reach and engage audiences. You need to make sure your content on your pages is relevant and that you are regularly uploading blogs and sharing them on your socials. SEO is also part of your overall digital marketing strategy, combined with a healthy social media presence and data-driven PPC camapigns, you’re heading toward a winning plan!

As mentioned above, 75% of SEO is off-page and 25% is on-page, meaning you should not overlook the value of your pages. If you are wanting to rank high for certain words or phrases, be sure to include them on your pages and within your blogs, always linking with relevancy too. Optimising your website by using SEO is easy when you leave it in the hands of a trained expert, which is why you should always consider adding an agency as an extension of your team.


The Next Steps

Now that you’ve increased your knowledge on the importance of a quality website, you may want to rethink yours. We have a specialist team that can help you to improve your website and thus, improve your branding and marketing. 

If you would like to learn more about our services, you can get in touch with a member of our team. You can call us on the number 0115 727 0038 or you can complete our form on our contact us page. All of our specialists are ready to help you you so feel free to get in touch whenever you are ready to start your project.