Statistically, the number of active social media accounts is expected to reach 2.95 billion by 2020. So it comes at no surprise that businesses are joining millions of others online. However, despite the popularity, not all companies thrive as they are making these mistakes…
Poor quality and irrelevant content
Content Creation is a large reflection of a business, it truly portrays an image, whether that is positive or negative.
Studies have proven that the brain processes an image before text, therefore, a key element to successful content is a high-quality, relatable and eye catching photo. Common errors made on many social media accounts are pixelated, low-quality and unrelated content. Not only is this a negative reflection on a brand, it also has the potential to attract an irrelevant audience who are not going to convert.
A key aspect of content creation is relevancy. The main object of a business social media account is to showcase their brand to the relevant audience. It is important to strategically plan content based on your target market, failing to do so is a common reason for the lack of impressions.
Low levels of interaction and activity.
To run a successful social media platform you must assess your activity and interaction level. The majority of business accounts lack a consistent flow of posts and active communication with potential customers or clients.
Firstly, interaction. Regular communication is a great way to build relationships with your followers and receive feedback. Social media platforms have made it very accessible to open the lines of communication. A perfect example of this is direct messaging, this feature always you to send text, images, and links.
Another aspect of social media to consider is the level of activity. Having a higher level of content is a strong attraction to followers. Not only does is it more likely to show up on a potential followers news feed, it also portrays professional branding.
Outdated or incorrect information
Creating a professional and quality social media account is of high importance. However, outdated or incorrect information is make or break.
After showcasing your business with high-quality content and interacting with your followers it is likely that people will be looking to convert. Although, an unavailable number or old website URL will stop any form of inquiry from contacting your business.Therefore, it is key to update your contact information regularly.
