A successful advertising campaign will create brand awareness for your products or service and will attract customers and generate sales. There are many areas of advertising to choose from however choosing the best type of advertising for you depends on your goal. Whether you are trying to encourage new customers to buy an existing product or trying to launch a new service, there is a wide range of methods that you can choose from:
The most suitable advertising option for your business will depend on your target audience and what the most cost effective way to reach as many of them as possible, baring in mind the amount of money you wish to spend.
The following list is an introduction to the types of advertising available to people looking to grow their brand.
Newspaper advertising can promote your business to a wide range of customers. This is a useful way to advertise if you are looking for display advertisement that can reach your customers in a visual approach. These ads are placed throughout the paper and can be found in specific sections of the newspaper.
Advertising in a specialist magazine can reach your target audience quickly and easily. It’s quite simple to identify which magazine to advertise in if you already know your target audience. For example if you are targeting women and sell fitness products, it would be a good idea to advertise your ad in magazines such as Women’s Health. Magazines generally serve consumers by interest group and trade.
Magazines advertising have many advantages and one of these involves readers keeping the magazines for a long time or storing them. This gives your advertisement multiple chances to attract attention from buyers.
If your products need to be displayed in colour then glossy advertisements are very ideal – although they can be known to be more expensive.
Television has an extensive reach and if you are happy to spend more money in this way of advertising then the results can be found to be great. It is an ideal method if you wish to cater to a large market covering several areas.
For bigger companies, television advertisement is a more popular method, generally because bigger companies make a substantial sum of money and can afford the extensive costs of T.V advertising.
Advertising is sold in units, also known as seconds and minutes, and costs vary according to:
- The time slot
- The television programme
- Whether it is metro or regional
- If you wish to buy spots on multiple networks.
Being on the Internet can be cost-effective way to attract new customers. You can even reach a global audience at a low cost. These days, the majority of people are using a search engine to find products or services so it’s important to take full advantage of this.
Online advertising covers various different platforms such as social media, Google, Yahoo, Bing, display ads and video ads. Social media alone is such a beneficial platform to advertise on. Online advertising is a fast growing department as endless people are now online and carry out regular searches.
A well designed website can entice customers to buy from you. Paid advertisement is a great way of increasing brand awareness and again, taking advantage of the amount of people that use online advertisement. For more information about our Pay-Per-Click advertising click here.
Direct Mail, Catalogues & Leaflets
Direct mail means writing to customers directly. A direct mail approach is more personal as you can select your audience and plan the timing to suit your business. A cost effective form of direct mail is to send your newsletters or flyers electronically to an email database
Catalogues, brochures and leaflets can also be distributed to your target area. Including a brochure with your direct mail is a great way to give an interested customer the opportunity to look at the extra information you have provided and allows the potential for then to be more intrigued and then contact you.