There are many different forms of digital marketing available in the modern day. So many that it can be difficult for marketing teams and businesses to decide which ones they should be including as part of their overall marketing plans.
The purpose of this post is to discuss two very different forms that offer very different returns for businesses, which are both equally important: social media and pay-per-click (PPC) advertising.
Social media
There are many who doubt the need for social media as a digital marketing tool. However, for those who are able to harness its power, it can be an incredibly effective tool for businesses. Not only that, social media can provide a number of results.
Social media can provide businesses with an easy way to communicate with their target audience through a medium they are already familiar with. The ultimate aim is to cultivate a community and build relationships with both existing and potential customers. By sharing informative content and engaging freely with their audience, businesses can create brand advocates. Social media can also provide a platform for providing effective customer service too.
There are also other advantages to social media marketing which are more measurable. Social media can be an effective tool for driving website traffic and even conversions, for example. By sharing links back to your website you can gain quality traffic and even benefit your websites search engine optimisation (SEO) efforts.
PPC
There are thousands upon thousands of searches on Google and other search engines every day. PPC advertising provides businesses with a way to place their products and advertising messages in front of large audiences based on what they search.
For example, if you run an online shoe shop and somebody searches for ‘women’s black heels’, you can serve searchers an advertisement for one of your products that match their search. Of course, PPC advertising comes with a cost, which can put some businesses off. However, when done properly the ROI will far outweigh any advertising costs that you might incur.
In short, an effective PPC strategy can provide your business with quality traffic and leads to your website and ultimately drive revenue for your business. Many believe that it’s one of the most powerful forms of digital marketing there is.
Interested in finding out how social media and PPC can benefit your business and help to drive multiple kinds of returns? Our digital marketing experts are on hand to help. Contact us to get started today.
