Your customer base will no doubt be active on social media, so it’s vital that you are too. Social media is a powerful platform to use to form a relationship with your customers and gain new customers (when used correctly). In order to reap the benefits of using social media for your business, you need to ensure you’re using the platform to its full potential.
When looking to put a new strategy into practice, the first thing you need to think about is your overall goal. Whether that be increasing brand awareness, broadening your audience, customer engagement, sales or all of the above. Establishing your main goals will provide you with a clear head so to speak, which will, in turn, give you the ability to plan ahead and establish consistency. With these goals established, you will then be free to achieve shorter-term goals/campaigns at your leisure.
You will need to establish what demographic you are aiming for and then go hell for leather to appeal to them. Although your audience will most likely be tuned into a variety of different ages, interests and needs, there will always be that core of your target demographic. It is crucial that you appeal to everyone; keeping your content fresh, varied and neutral is the best way to achieve this.
After setting your goals and identifying your audience, you’ll then need to decide which platforms you will create a presence on. Most businesses will benefit from Facebook and Twitter, as most people that use the internet have an account with at least one of them, usually both. If you’re a B2B company, LinkedIn is most likely to benefit you, as it is the go-to professional platform, meaning you are more likely to connect with people that will be of use to your business.
And Finally…Content is Key
One thing that gets on Social Media users’ nerves, is direct sales. It can be a harsh wilderness for your brand if god forbid you establish a name for yourself as “too salesy”, as news travels like wildfire on Social Media, so you’d better be ready if it does.
If you’re going to promote your product/business on social media, don’t be too “in your face” about it. You should, at all times, post varied, interesting content. Appealing to every single person that follows you is a tough task, but if you can get as-close-to as possible, you’re already halfway to achieving your goals!