The Google Shopping Network is used by many online retailers. This avenue is only utilisable for e-Commerce websites, as it consists of displaying products to potential customers.
As with all Google Platforms, some content is prohibited. Google Shopping does not allow anything that does not result in ownership of a tangible product. As Google only allows optimal user experience, other examples of unsupported content include ticket sales, vehicles, immovable property etc.
You can read further on Google’s Shopping policies here.
Just like other AdWords platforms, shopping ads participate in an ad auction. When consumers search for products, they are displayed with product listings from a variety of retailers. Consumers can then compare the products and decide which fits their taste based on the image, price etc.
No keywords necessary – Google Shopping campaigns veer off from traditional keywords and text ads and this is why it is important that your product feed is in good shape. Google automatically matches the titles in your Google Shopping feed with searches in Google, your ads then appear when appropriate.
When consumers search for your products, there are a number of places where your ad can appear:
All of these ad listings can be displayed on tablets, mobile phones, and desktops.
Many retailers may be unsure whether this is the correct route for them to go down. Here are a few advantages of Google Shopping campaigns which may be reassuring.
Optimising and maintaining product feeds to gain optimum performance can be time-consuming – you might want to turn to a Google Premier Partner for this.