The Google Pixel Phone

The Google Pixel Phone
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So it’s official, the search giant has unveiled a new era of handsets!

There have been many mysteries about the release of Google’s own-brand smartphones, for example – Why have Google decided to manufacture in 2016 whilst smartphone sales are declining and innovation is seemingly drying up?

Previous attempts from Google to make it to the top-spot have failed miserably and have now become a lost cause. Nexus, a direct line to Google, which first started in 2010. Two years ago, Google flirted with the idea of competing high-end with the Nexus 6, this failed to make a dent on the smartphone market.

Shortly after, in 2012, Google bought Motorola and released generations of the handset ‘Moto X’ which again, did not go down in history.

So this new effort is Google’s THIRD attempt. Fortunately, Pixel is looking to be a high-end competitor!

How does this compare to Apple’s latest model?

Certain aspects of Google Pixel and Pixel XL look suspiciously like the most recent generation of Apple’s smartphone – iPhone 7 and iPhone 7 plus. So lets have a look at a few ‘imitations’…

• Unlike their usual Android styles, Google went for a sleek, aluminium-body look (the classic Apple style)
• Google have introduced ‘Google Duo’ which is a new simple video-calling app that brings you face-to-face with all the people that matter most – Sound familiar? (FaceTime!)
• ‘Google Assistant’ is a new artificial intelligence designed to respond to millions of voice queries, just like iPhone’s Siri and Microsoft’s Cortana.

Despite this, Google Pixel also has a few standouts:

Pixel has a fingerprint sensor on the back of the device, which is a handy way to unlock the phone. Pixel also has a considerably sharper screen than the iPhone 7, a battery life of 7 hours from 15 minutes charge and the highest-rated smartphone camera ever tested.

…But now that Google have declared itself a hardware company, should their partners be worried?

Ultimately, yes. In addition to Apple’s iPhone, the Pixel line is also up to compete against Google’s Android partners such as Samsung, LG, Huawei, Motorola, Sony and HTC. It is a rarity that Google have gone forward with the manufacturing of the hardware, as the making of Android phones is traditionally left the Android partners.
There are high expectations set for Google’s new effort, which is sure to have negative long-term effects on companies in partnership with Google.