Following the highly publicised deal it struck with Yahoo last year, Firefox dumped Google and replaced it with Yahoo’s alternative. For as long as we can remember, Google had been the default search engine for the furry-themed web browser, so understandably the news came as something of a shock, especially, we imagine, to Google.
Firefox is moving on
The deal was struck in order for Firefox to work with what it called a “more flexible search engine”, one that didn’t compete with its own products and services, unlike Google and its flagship Chrome browser. Shortly after the announcement, Yahoo CEO Marissa Mayer let the world know that Yahoo would be the default search experience on Firefox across mobile and desktop from here on out.
As we recently reported, after Firefox severed its ties with Google and let Yahoo take the reins, the US software giant’s stranglehold on the search-engine market has started to slip. Google, none too pleased about this turn of events, has decided to fight fire with fire, and is now actively persuading Firefox users to switch back to their search engine.
Google is fighting fire with fire.
The world’s number one search engine isn’t exactly being coy about its intentions to win Firefox users back, either, posting the not-so-subtle question: “Do you want to make Google your default search engine?” directly on its homepage. From there, Firefox users are confronted with one of two options: “Sure” or “No thanks.”
They also took the fight for search engine users’ hearts and minds to Twitter on Wednesday, posting a Tweet that read: “This one’s for all the Google Search-loving Firefox fans out there” to the popular social networking site. Helpfully, the Tweet was accompanied by an image that gave user’s a handy visual guide to changing their default search engine address from Yahoo back to Google. For anyone still in need of convincing, they also posted a link to page with a step-by-step guide to search engine switching.
For firms like Google, who make the bulk of their revenue through advertising, more searches means more money, so it’s no surprise the company isn’t letting its users go without a fight.