Get closer to your audience with these free market research tools

Get closer to your audience with these free market research tools
Social networks background

It may sound obvious, but if you want to find success on social media you have to get to know your audience. Simply put, they are the lifeblood of your social media marketing campaigns, and if you’re not sharing content that grabs their attention, gets them sharing, interacting and talking about your brand, you will soon be dead in the water.

Before you can engage with your audience and push out the kind of relevant, useful content and updates they are clamouring for, however, you have to find out what makes them tick. Luckily, there are a massive number of free tools out there that will help you do just that. Below, we’ve rounded up some of our favourites to help get you started.


Survey Monkey

Perhaps the most popular survey tool currently available for download, Survey Monkey is bursting at the seams with great features and functionality. Despite the name, this marketing tool doesn’t monkey around, offering users plenty of options; from access to intimate mini-surveys, to full-scale campaigns that will reach thousands of inboxes. The free plan allows you to formulate 10 question surveys with 100 responses, but for a nominal fee those restrictions can be lifted completely.

The ideal service for anyone developing an app, tool, product or service, lets you share your innovations with its vibrant, bustling community, who then let you now whether or not they think your idea has legs. This simple, cost-effective way of gauging consumer interest will help you save time, money, and avoid costly mistakes.



Many modern businesses create personas in order to help them identify the different types of customers that make up their audience. Personapp helps you keep track of the personas you have created to demarcate the divisions in your customer-base, tagging each one with a name, title, and image. This makes it easier to identify where you marketing efforts are best spent, as well as isolate key demographics, and set new goals.



This handy tool will give you valuable insights into how audiences interact on Twitter. Simply search for the business or person you’re interest in and Followerwonk lays out a road map of their activity, giving you insight into how their audience is composed, by location, activity, keywords, follower size, and more.