How does PPC work? A beginner’s guide
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For those unfamiliar with its existence or usage, it may seem like a lofty claim when we say that PPC is essential to small business success, but it’s an argument we’re convinced of. A vital component in any complete and well-thought out digital marketing campaign, it offers some truly fantastic opportunities to grow your online business quickly, efficiently, and profitably.

Whichever of its many platforms it’s performed through – Google AdWords, Facebook, or Bing Ads – PPC has the potential to deliver some fantastic results, promoting your products and services to all of the right people.

But what exactly is it? It’s delightfully simple to explain. PPC, alternatively known as paid search advertising or pay-per-click, is a method of delivering targeted advertising to audiences interested in products like yours.

As the name implies, the person doing this advertising only has to pay when someone actually clicks on their ad, meaning that you really get some bang for your buck.

How is it targeted? Well, that’s easy to understand too. Your ad is only shown to those who have entered a relevant keyword or fit a certain demographic characteristic, meaning that the only perfect purchasers will be sent your way.

Why PPC is important to your business

The above description of PPC should give you some idea of its extensive utility, but let us break it down a little further for you. If you’re still wondering how paid search advertising could help you, bear the following in mind…

1: It is cost-effective

Not everyone realises it, but PPC is actually a fantastic way to get more for your money. Seeing as you only pay when the advertising has been successful enough to make someone click on your website and consider a sale, you really should get some good results.

2: It’s a quick and easy method of connecting with targeted visitors

When you run an online business, it’s not enough to get a lot of traffic; the people who visit it must be willing to consider buying from you. Those who are already on the lookout for a product or service like yours will be most likely to fall into this category, and PPC is the quickest and easiest method of pointing them in the direction of your website.

3: It’s a useful marketing tool in lots of ways

PPC has an additional and often overlooked boon, in that it allows you to track how well your products are selling. All that you need to do to see whether you’re converting is run a targeted campaign and note how many sales you’re making when compared to your click-throughs.

Why not give it a go yourself to see how useful it can be? To learn more about PPC and how it could help your business, get in touch with our expert team today.

Rebecca Walker
Rebecca Walker
Hi, I'm Rebecca! I work in the social media department. Alongside an extraordinary team, I help businesses of all sizes achieve their goals. I am looking forward to building strong relationships with my clients and developing their online presence.