Three Fail at Facebook Ads

Three Fail at Facebook Ads
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Internet trolls, you gotta love them…


I work in online marketing and know what goes into the ads we see all over the internet. Some of the larger companies (Especially Three in this case) will have whole marketing departments specialising in creating ads that promote not just products but also brand awareness.

You may recall their dancing shetland ponies from earlier in the year or the kids on trikes, followed up with semi-viral online app that you could use to insert your own face into the ads. Pure genius. Those ads were quite funny but to be honest when ads go wrong it is even funnier…



Three Facebook Ad Does NOT Go to Plan:


So there I am, scrolling through my newsfeed on Facebook and I see a Three sponsored ad.

This one to be precise:

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Now, I don’t live in London but I can tell you that whenever I’ve visited the place, 3G & 4G is in abundance. That is, everywhere apart from on the tube. So why would 3 promote the use of 4G in an area renown for not actually having the level of service they’re offering.




I decided to leave a comment to the effect of “I see 4G works underground now then?” when I clicked on the ad, I discovered I had been monumentally beaten to the mark by a mixture of internet trolls, disillusioned customers and people who were… Well, not Three fans!


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These are, believe it or not, the nicer comments. Some were too rude to appear on an online marketing companies’ website!


But I had a good laugh at the fact that this is another ill-considered advertising fail. If someone in Three’s ads department had simply said “Um, why are we using an image of the ONE place you can guarantee NOT having a signal?” then all would have been fine. But no.


So all potential advertisers, remember to pay attention to what you are actually posting in your ads because it can get pretty embarrassing pretty quick if you overlook a key fact like this!


What should have been a simple message to show how great Three’s coverage is, became an opportunity for trolls, disillusioned customers and guys like Dave Howell to make a mockery of the company!


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