Pay-per-click (PPC) advertising is one of the best and most effective methods available to any business to give yourself a boost in the digital marketing world. However, there are many myths circulating about the practice that can give it a bad name and wrong impression, especially among business owners who may not know much about it, or have just been introduced to it. To help separate fact from fiction, we’ve cleared up the most common myths about PPC.
1. Nobody clicks on PPC ads
This is highly untrue. PPC advertising is just as viable as other types of ads and it’s even more genuine since AdWords has developed specific content guidelines to help punish any seemingly low-quality advertisements and people who are attempting to commit fraud. The reality is a high percentage of internet users can’t tell the difference between PPC ads and organic listings – that’s how relevant these listings are to those who are performing searches.
2. PPC will affect my organic position
This is another popular myth that is simply untrue. There is no correlation whatsoever between PPC advertising and your organic search rankings. PPC has an entirely different set of benefits to your overall marketing plan other than just simply boosting your rankings in search engines.
3. PPC gets lots of bad and fraudulent clicks, which means I won’t see any results
If you aren’t seeing the results you expected then it’s likely down to a few reasons, either your account hasn’t been structured well, or your website isn’t compelling. Google does everything it possibly can to stop fraudulent clicks from coming through to your ads and website. It is, however, up to you to make a compelling offer to people who you are trying to attract to your page or product. PPC is a tried and tested aid to enhance the process of getting them there.
4. You need to spend lots of money to rank well
When it comes to a budget, it’s entirely up to you what you choose to use. You can use a larger budget to generate data about clicks and conversions at a quicker pace, but the quality score that your keywords receive isn’t based on the amount of budget you are using. Rather, it’s determined by relevance. How relevant is your ad? Are the keywords you are using good choices? Are you using the correct landing pages to link through? These are the questions you need to consider.