Is Google indexing your website correctly?

Is Google indexing your website correctly?
Marketing Planning Strategy Business Organization Concept

If you’re desperately trying to improve your SEO rankings in Google, to no avail, there’s always the possibility that your website is not being properly indexed, which essentially means Google is having trouble accessing your web pages in order to properly index your site’s content.

 

Firstly, don’t worry; if you suspect this problem is affecting you, we’re going to tell you what you can do about it.

 

Check Google Webmaster Tools

 

The easiest way to check whether your site is being properly crawled and indexed by Google is to log into Google Webmaster Tools. From there, you’ll be able to check the Google Index tab, which will give you the total number of pages Google has indexed. If there’s been a decline in the number of pages, it could be down to 5xx server error codes, or a low connect time – two technical signals Google recently revealed they use to determine when to temporarily ‘back off’ from a website – and is probably why you’re seeing a drop in your traffic levels.

 

Other crawler errors

 

To check for other reasons why Googlebots may have backed off, this is again a job for Google Webmaster Tools. Head to your dashboard, and from there check your crawler error messages. You’re most likely to discover a 404 HTTP status code warning, stating that one or more urls cannot be found. Other errors can include:

– 5xx server error codes
– Robots.txt
– Sitemaps
– Meta tags
– .htaccess
– DNS or connectivity errors
– URL parameters
– Inherited issues

 

Syntax errors or structural issues

 

Google can be forgiving when it comes to errors in HTML mark-ups and errors within web pages, but occasionally syntax errors can lead to problems that prevent indexing. In order to check this, try an online HTML validator to see if that’s your problem. It’s also a good idea to check your site structure and ensure it’s not too complex – you should be able to reach every page via at least one test link. If you use frames (such as JavaScript), those parts of your site may be unreachable by crawlers.

 

Is your website new?

 

You need at least one inbound link for your website to be successfully indexed with Google, which is why it can a while for new websites to be indexed. If that’s the case, try not to worry.

 

Conclusion

 

Remember, these checks are relatively easy to carry out and ultimately fix (as long as you haven’t been penalised by Google for some reason), so don’t let simple errors affect your rankings and ensure your website is being indexed efficiently by Google.