Few things can as quickly and easily capture the imagination of potential customers as a well-placed, beautiful image in a timely, snappy Facebook post. Believe it or not, people have been sharing images on the platform for over a decade now, and we don’t just mean in Zuckerberg’s uni halls, and it remains a hugely influential and useful way to reach an audience.
The latest innovation on the site is the capability of uploading 360-degree photos, for all to see as they would a normal photo or video. Think of it: you’re marketing a launch or an event, and you’re able to give people regular updates in stunning, exploratory 360-degree images from a phone or tablet. These would make particular inroads in events marketing, but could also be used to show off a new premises or just as a swift, human interest shot of the office – a hugely shareable post, and something that will no doubt take off enormously in the coming months and years.
Let’s have a look at how it works:
Firstly, take a panorama shot on your device, or use a 360 photo app or specialised camera.
Next, upload the image in the Facebook app and share it as you would normally. You know the drill: click the status icon at the top of the timeline, select the photo/video and click ‘post’ – don’t forget to include any accompanying copy that you wish to embellish it with.
People can now view the photo by dragging with their finger or with the mouse, allowing you and your audience to examine and explore the image in all its panoramic glory!
It’s as simple as that, and a further example of Facebook’s excellent and user-friendly innovations. As though this wasn’t enough, those with Samsung Gear VR-compatible devices can use their VR headsets to view the images in super-clever virtual reality, making for an even more immersive experience.
And, just like that, Facebook have delivered another excellent free service for your business. So next time you’re struck with the beauty of your surroundings, and think your audience will be too, get sharing with 360-degree photos!
