If you’re not already using Twitter as part of your online marketing strategy, then you really should get with the times. Social media is at the forefront of modern marketing techniques, quite simply because it provides businesses, large and small, with the opportunity to reach potential customers the world over. This is certainly true of Twitter, as it boasts over 645 million registered users. Just think of the potential!
Here are some tools that can help you make the most of your corporate Twitter account:
In order to maximise the business potential of your social media accounts, you need to update them regularly. As busy business men and women we don’t always have the time to do that, however. TweetDeck can save you lots of time and effort. When you log in, you’ll be able to see all of your account activity clearly and manage it that way. What’s more, you can schedule as many tweets as you like for the coming months to save you having to go to and from Twitter again and again.
This tool allows you to create a digital business card for your brand. You can upload the details of your other social media accounts (LinkedIn, Google+) etc. along with your contact details. You can even include a bio for your business and a link to your site. The next step is tweeting a client or contact with the hashtag #twtbizcard at the end, and hey presto they have all of your details.
Last but not least there’s followerwonk, which essentially allows you to analyse the data of every Twitter user in existence. Input keywords into the search function and it will come up with a list of users that might be interested in the products or services you are offering. Alternatively, you can analyse the way in which your competitors use Twitter in order use your own account more effectively. One way you might do this is by engaging users that follow similar brands, thus boosting your own Twitter following.
These tools offer both free and paid versions (with more features). But you can certainly use the free options to optimise your business account without breaking the bank. Happy Tweeting!