Paying too much for Google Adwords Management? Seeing very little return of investment? Are you testing NEW ad regularly? Are you even tracking conversion properly? Do you receive monthly reports? If you’re with an agency, do they even give you access to your account? Is any work actually being carried out on the account?
Not sure where it’s all going wrong?
Whether you manage your account yourself or are using an agency to manage it for you, a poorly optimised campaign WILL cost a fortune. There may be a great many reason for this. but identifying the issues are a fast track to curing the problem.
“I am the one who knocks!”
So I’m here to tell you that it does not have to be this way. You could be “making fat stacks, yo!”
If you’ve got a decent budget and a few months of data then to be honest, things should be looking pretty good on the Adwords front. Provided you have the first couple of months out of the way that can be a bit of a punch in the wallet, you should be seeing positive progression.
I’m often surprised by just how much money people are willing to spend before identifying that there is in fact a problem and PPC is not working for them. You should be getting results and if you’re not then you may as well stop spending and suspend your Adwords account. Maybe PPC simply is not for you…
“Your best course would be to tread lightly”
But hold on! Even a poorly managed account has its benefits. All that time and all those wasted clicks have left you with something very precious indeed: DATA.
With Adwords you are paying to bring traffic to your website. A well managed account should bring relevant traffic that is highly likely to convert. Any negative keywords can be turned to a positive by ensuring they never send traffic again and the terms that are performing should be pushed to the moon by re-directing the budget towards them.
This is the foundation for optimisation. From there you can expand and include more products or services and expand your campaigns to include re-marking to entice visitors back or impactive display ads to visually promote your brand or sell your products.
So don’t panic. Your expense may not be in vain. You have data. Data is a very good thing.
“You know how they say ‘it’s been a pleasure’? Well… it hasn’t.”
If you are unhappy with your current Adwords situation then there is only one person who can improve that: You.
It’s time to make some changes and it does not have to cost a fortune to do so. In fact, you will be saving yourself a lot of money on wasted clicks and pintoes traffic the sooner you identify the problem and move on.
Bad experiences with Adwords or PPC agencies are usually down to taking to long to react to months and months of bad results. It will tarnish a webmaster’s view of just how positive Adwords can be. So harden your resolve and move on!
Try another agency, Yo!
Firstly, do your research. Check that any agency you work with are actually Google Partners who practice what they preach. Are they advertising themselves? _ Usually a good place to start.
Check their case studies (Or request some), ensure they provide monthly reports as well as offering more than just a basic setup. You need an account that is maintained regularly and ideally you should look at re-marketing and call tracking. Adding negative keywords should be a regular occurrence to stop some of the clicks that will never convert.
Ensuring an agencies ability BEFORE you work with them is as basic as taking a car for a test drive before committing to shelling out hard cash to buy it. Pick their brains and find out what they can do.
Luckily, if you’re reading this blog then you’ve found such an agency
“You’re Goddamn Right”
Yes! If you’ve read this far then you have the chance to turn things around, today. Contact us. Ask questions. Ask about an Adwords Audit. Work with an Adwords Agency who knows what they are doing!
You may even be eligible for up to £225 of Google Adwords Vouchers. Maybe.
But the one thing you will do is save time, money and stress in the long term. Contact DPOM today!
