[fusion_text]The advertising world is very accustomed to change, and big ones at that, but is there a new dawn of advertising about to take over?
It is natural for every industry to progress, I believe those who are not willing to move on with the times always leave themselves susceptible to falling behind. Advertising was first exclusive to Newspapers and Radio stations, and the occasional flyer around town. However, as time moved on and technology followed, the introduction of the Television then forced companies to start rethinking their ideas and producing new, interesting content. This is where advertising lay for a large period, with advancements here and there, but the next revolution in advertising and marketing was the Internet.
When the Internet first came to fruition advertising was unlike what it is nowadays, not many companies wanted to take a risk on this device as who knew that it would work? Fast forward to today, there is a new advertisement format on the block. 360-Degree advertising. Yes, believe me, it is as cool as it sounds. If you are around the Internet long enough, I am sure you will have encountered an ad that gives you the opportunity to rotate the screen and watch as if you are stood right there.
This advertisement offers a sort of immersion that no offer piece of advertising does; it instantly grabs the attention of the customer because it is new and different. You do not notice the hundreds of ads that are plain and ordinary; you notice what is new and what grabs your attention. This is not an advertisement but look at this School of Rock The Musical video, and tell me that it is not fantastic?[/fusion_text][youtube id=”https://www.youtube.com/watch?v=GFRPXRhBYOI” width=”600″ height=”350″ autoplay=”no” api_params=”” class=””][/youtube][fusion_text]
Statistics produced by Hong Kong Airlines recorded that their 360-degree video, which gave a view of the airline’s business cabin, delivered astounding results. It showed results displaying the ad were 35 times more effective than a traditional display ad and the viewing lengths were nine times greater than one as well. This shows overwhelming stats to back up that more people take an interest in these kinds of ads.
In recent months large companies such as BMW and Oreo have released 360-degree videos, which have gained massive exposure generating millions and millions of views on various video platforms. So this broad exposure is creating a high amount of impressions but is it worth it?
Using an infographic provided by Advrtas.com, comparing 360-degree ads to traditional, it threw up quite a few impressive stats. It is in line with Hong Kong Airlines, saying that they are 35 times more efficient, they also provide a 4.51% higher CTR. They also provide a 7x higher interaction rate and the customers spent 9x longer exploring content. These stats lean overwhelmingly in favour of 360-degree advertising.
These stats do not throw up much of a surprise in my eyes, a large proportion of consumers on the Internet are lovers of technology. So by delving into 360-degree advertising they appeal to a large audience, this will, in turn, show the business in a positive light as they are engaging customers in new ways and willing to do something different to reach customers.
Personally, I cannot wait to see how businesses fight it out to have the best 360-degree videos; I am sure it is going to produce some classics, and here is hoping we get to witness some incredible videos. Who knows, this could take brand rivalry to a whole new level, where they are trying to be better than their each other. If that does not excite you, then I do not know what will![/fusion_text]