So let’s assume for a moment that you are getting the traffic to your website but are not getting the sales and therefore losing money. What possible reasons could this be? How can resolve this issue?
Here are a few strategies to save your company.
The majority of business owners in the early days of beginning a company simply think that owning a website can, therefore, generate sales. This inevitably ends in tears and upset sooner or later because they realise they are going to need some advertising for quick sales along with a solid SEO strategy for moving forward in the long term.
But even so, it is still possible to get traffic and site visits, but that does not equate to making sales or obtaining enquiries.
Simply put, traffic is quite a pointless metric to use if it is not making you any money.
How To Make Your Website Convert
Google Search Console (Webmaster Tools) is the backbone of the most critical data about your website that is affecting sales: High bounce rates, short visitor durations on pages and errors that are all components of minimising your chances of conversions. Let’s not forget it is also possible to clear your cache and load up an incognito window and view the site from customers perspective to see how it responds. You need a correct path to making an enquiry possible and putting in the extra work can save you a lot of money in the long run.
That being said here are some ideas to get things cooking with gas:
Poor Calls to Action
This is a very simple fix. Are you landing pages relevant? Is it easy to find everything? How much do things cost? What products do you sell? Is there a sale on? These are questions that all need answering. It needs to be VERY clear for visitors to see on your site and if it does not don’t expect to see sales as a result!
Buying or Enquiring is Not a Clear Process
Are you not getting enquiries? Are the phones quiet? BINGO, this is one of the most likely reasons for you not getting results. It is crucial to have landing pages that allow visitors to easily navigate around your website and find what they are looking for quickly. Does your website include contact information? Enquiry forms? Get them on and expect to see the magic.
Landing Pages Are Not Relevant
One topic I repeat on a daily basis to customers, LANDING PAGES! I can not stress how important it is to have a highly relevant landing page on your website that relates to your keywords, ads and calls-to-action. It is a difficult topic to address without hurting one’s feelings, especially if the client made them. Lets say your keyword match your ad text. The customer then clicks on your ad with high hopes of a promising website. They then get to the landing pages and its neither professional, attractive or relevant. Uh oh….. your bounce rates go up, and that costs your money. The main reason for no conversions is landing pages.
If you are reading this and are thinking to yourself, this could be me, then call us, and we can sort this out for you!
I could go on forever about multiple reasons as to why your website is not converting because there are just so many factors! But these are just a couple of pointers to get things started up. If your landing pages are good and you include a call to action in your ad text and get good opinions from people you know about your website experience, then you most certainly are heading in the right direction.
If this sounds like to much work and would much prefer Premier Google Partners who are professional and honest, then get in touch, and we can get the ball rolling for you.