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More people now ask ChatGPT, Gemini, Perplexity and Google AI Overviews instead of typing a query and scrolling. AI SEO gets your business found, understood and cited in those answers, built on the same content-led, white-hat work that has grown organic traffic for over 4,000 UK businesses across 15 years.
Tell us about your business and the questions your customers ask. We will come back fast, with no jargon and no hard sell.
Search is changing. Alongside the classic list of blue links, your customers now get straight answers from ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Microsoft Copilot. These tools do not invent their answers, they pull from content they judge to be authoritative, well-structured and trustworthy. AI SEO, sometimes called Answer Engine Optimisation (AEO) or Generative Engine Optimisation (GEO), is the work of making your business one of those trusted sources.
The honest part is this: AI engines reward exactly what good SEO has always rewarded. Clear, expert content, a recognisable brand and clean technical foundations. So this is not a replacement for classic SEO, it is an extension of the content-led approach we already run for our clients. Practically, that means we:
We will be straight with you. Nobody can guarantee a ranking in an AI answer, and any agency that promises one is bluffing. What we can do is put your business in the strongest possible position to be found and cited, using the same white-hat, content-led work that has earned us hundreds of five-star reviews from UK small businesses over 15 years.
We find the high-intent terms your customers actually search, then optimise your content, structure and meta data to rank for them and attract qualified leads.
Win the customers near you. We optimise your Google Business Profile, manage local citations and build geo-targeted content so you show up in local search and maps.
A content-led plan built around real search intent. Blogs, landing pages and service pages that rank, engage your audience and build long-term authority.
Crawlability, indexing, site speed and structure. We make sure search engines can find, understand and rank every page that matters.
For online stores with hundreds or thousands of products, we optimise product pages, categories and feeds so everything you sell can be discovered.
Expanding into new regions or languages? We handle the multi-region and multi-language detail so you rank organically in every market you target.
Replatforming or redesigning your site? We protect your hard-won rankings through the move with careful redirect mapping and technical checks, so you never lose ground on Google.
SEO works best alongside your other channels. We align organic search with content, social and paid so your visibility compounds and your messaging stays consistent everywhere.
See exactly what features your SEO package includes:
See our SEO pricing packagesNo mystery about what happens after you enquire. Here is the plan at a glance, then the full step-by-step detail.
We learn your business, audit your site, rankings and Google Business Profile, and map the local searches that matter most.
Keyword and competitor research, tracking and benchmarks set up, and the first technical and on-page fixes go live.
Content and local signals built out. SEO is a long game, so early momentum builds steadily through the first few months.
Monthly report and strategy session, then continuous optimisation toward more rankings, traffic and enquiries.
We start with a proper conversation about your business, the areas you serve and the type of customers you want to attract. Your dedicated SEO specialist will review your website, existing rankings and Google Business Profile and combine this with an onboarding questionnaire. We will identify your priority services, the towns and cities you want to appear in and what a valuable enquiry looks like so the whole strategy is built around local results that matter to you.
Next we carry out detailed keyword research focused on local intent. This includes service plus location terms, near me searches and long tail questions your ideal customers are asking. We review the competitors who already rank well in your target areas, analyse their content and backlinks and map the best keywords to the right pages on your site. This gives us a clear plan of what needs to be created, improved and expanded to win more local visibility.
Before we make changes we put proper measurement in place. We check that Google Analytics and Google Search Console are set up correctly, configure goals for calls and enquiries and add tracking so you can see which channels drive leads. We also record baseline rankings, traffic and enquiry levels for your key locations. This means you can clearly see the impact of our local SEO work over time rather than relying on guesswork.
Using the research from earlier stages we optimise your website so it is easy for search engines and customers to understand. This includes improving page titles, meta descriptions, headings, internal links and on page content for local keywords. We also fix key technical issues that may be holding you back such as crawl problems, slow load times and mobile usability so you have a solid foundation for long term local growth.
Your Google Business Profile, formerly Google My Business, is crucial for appearing in the map pack. We optimise your profile from top to bottom including categories, services, description, opening hours, photos and tracking links. We also put a plan in place for regular posts, questions and answers and review responses. Alongside this we work on local citations and directory listings so your business name, address and phone number are consistent across the web, strengthening your local authority.
With the foundations in place we then create or improve the pages that will actually rank and convert. This can include local service pages, location pages and helpful blog content that answers common questions in your area. Each page is written to support both users and search engines, with clear calls to action so visitors can easily call, email or request a quote. The goal is simple: more of the right people finding you in the right locations.
After the initial work we focus on collecting meaningful data instead of making quick changes with no evidence. We monitor how users arrive on your site, which pages they visit, how often they call or send enquiries and which locations perform best. We also review search queries in Google Search Console and your Google Business Profile insights so we can see how real local customers are finding and interacting with your business.
Using real data we refine and expand the strategy. This can include improving underperforming pages, creating new content to target additional towns, adjusting internal linking, updating meta data and testing different on page calls to action. On the local side we keep your Google Business Profile fresh with new posts and photos and use what we learn to encourage more reviews from happy customers in your key areas.
Each month we provide a clear report that focuses on what matters: visibility in your target areas, enquiries and leads. We walk you through changes in rankings, traffic, Google Business Profile performance and the actions we have taken. We then agree the next set of priorities together so the campaign always reflects your goals, seasonality and any changes in your business.
Over time your local SEO campaign becomes more powerful as we build on what works and phase out what does not. We continue to grow your presence across your core locations, explore new areas if you want to expand and keep your website and Google Business Profile ahead of local competitors. The result is a steady increase in relevant enquiries and a stronger presence in the places that matter most to your business.
Everything is built on quality content that earns natural authority. No risky shortcuts, no schemes that get sites penalised, just SEO that lasts.
SEO does not work in isolation. We align organic search with content, social and paid so your visibility compounds across every channel.
We have grown organic traffic for over 4,000 UK businesses since 2011, from local trades to national brands, across virtually every sector.
A live dashboard plus a personal monthly summary from your account manager. You always know your rankings, traffic and what we did to move them.
We would rather show you than tell you. In 15 years we have grown more than 4,000 UK businesses, from local trades to national brands, across virtually every sector.
We would rather show you than tell you. Here is what hands-on, senior SEO management looks like across very different industries.
We would rather let our clients do the talking. Here is what real UK businesses say about working with us.
Every SEO client gets a detailed, interactive report and a live Client Portal tracking your search rankings, organic traffic and enquiries. No PDFs, no fluff. Explore a live demo below.
Not a static PDF. Filter, expand and explore your live rankings and traffic whenever you want, on any device.
Every keyword's position, what is in the top 3 and top 10, and exactly what moved this month.
Organic clicks, impressions, Search Console data and the enquiries your SEO is generating, in plain numbers.
A written summary from your account manager each month: what we did, what improved and what is next.
These are real demo reports with sample data. Yours will be personalised to your campaigns.
The agency industry has a trust problem, and SEO has more than its share of it. We built our whole approach around fixing that. Here is what we guarantee, in writing, to every client.
Your website, content and every improvement we make belong to you, under your own accounts. If you ever leave, you keep everything. No hostage tactics.
No schemes and no risky shortcuts. Everything we do follows Google's guidelines, so your rankings are built to last and never put at risk.
Simple monthly rolling agreements. Cancel any time with 31 days notice. We keep your business by earning it, not by tying you in.
Clear, interactive reporting that shows rankings, organic traffic and enquiries, not vanity metrics. You always know exactly what we did and why.
Log in to your client portal any time to see live rankings, traffic and the work we have done. Nothing hidden behind a black box.
If something is not working, we tell you. If SEO is not the right fit for your goals, we say so. Straight answers, every time.
No contracts. No schemes. No black boxes. You own everything. We earn your business every single month.
DPOM is a family business at heart. Brett and his wife Jayme have built DPOM from a one-man consultancy into one of the UK's most trusted small-business marketing agencies, working with the senior team below every single day.
25 years in marketing. Worked with Harvey Nichols, BBC Top Gear, Formula One and UK Trade & Investment before founding DPOM in 2010.
Chartered Institute of Marketing member. Computer science background and still codes in multiple languages. Lifelong petrol head.
From Tampa, Florida. Worked at one of the city's top legal firms before moving to the UK. Met Brett during his Royal Navy days.
Co-founded DPOM with Brett and Nige. Runs Accounts, HR, Legal and the day-to-day operations that keep DPOM ticking.
Old-school marketing director from the days long before the internet. Brett's dad, no less, and one of the original brains behind DPOM.
Worked worldwide in marketing across automotive, luxury and travel. Brings decades of brand strategy and commercial instinct that simply cannot be googled.
10+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.
Passionate about helping small businesses grow, having worked with thousands throughout her career. Dog lover at heart, with her pooch Coco never far away.
15+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.
Passionate about helping SMEs grow, having worked with thousands of them throughout his career. Dedicated football fan, especially when it comes to Manchester City.
Has worked with well-known brands including Ford. Brings a corporate-grade eye for detail to a small-business agency.
The glue that keeps the team together. Never misses a beat, never drops a ball, and quietly makes sure everything runs the way it should.
A PPC expert with nearly 10 years experience in the trenches of Google Ads campaign management.
Heads up our client support team, helping clients solve problems quickly and get exactly what they need, whatever that looks like that day.
Did you really expect anything less from a forward-thinking digital marketing agency? James is our 24/7 AI receptionist, answering every inbound call instantly, day or night.
He knows who you are the moment you call, remembers every conversation, books straight into our team's diaries, and never has an off day. Built in-house and getting smarter every week.
We offer every potential customer a free, objective SEO audit. We will tell you, with examples, what is working and what is holding your rankings back, and exactly how we would improve performance. If we do not think we can help you hit your goals, we will tell you that too.
Your free SEO audit covers:
When your audit is complete we arrange a short online meeting to walk you through it and answer any questions. No cost, no obligation, and you keep the findings either way.
AI SEO is the work of getting your business found, understood and cited by AI search and answer engines such as ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Microsoft Copilot. It is also known as Answer Engine Optimisation (AEO) or Generative Engine Optimisation (GEO). Rather than chasing a single ranked link, the goal is for these tools to recognise your content as a trusted source and use it when they answer your customers' questions.
It builds on the same foundations rather than replacing them. Classic SEO aims to rank your pages in Google's results. AI SEO adds a focus on how AI engines read, trust and quote your content, which means clear answers, strong topical authority, well-defined entities and structured data. The good news is that AI engines reward the same authoritative, well-structured content that good SEO has always produced, so the two work hand in hand.
AI tools surface content they judge to be authoritative, clearly written and trustworthy, then quote or summarise it in their answers. We help by structuring your content so it directly answers the questions people ask, building your authority on the topics that matter to your business, adding the right structured data, and making sure your brand is consistently and credibly referenced across the web. Over time that gives you the best possible chance of being the source these tools draw on.
No, and we would not recommend treating it that way. AI engines lean heavily on the wider web and on Google's own index, so strong classic SEO is the foundation that AI visibility is built on. AI SEO extends that work, it does not replace it. We treat them as one joined-up content-led strategy rather than two separate jobs.
We track when and how your brand appears in AI-generated answers, alongside the organic traffic, rankings and engagement we already report on. That includes monitoring the questions where your content gets surfaced, watching for AI Overviews and featured answers in your sector, and looking at referral patterns from AI tools where they are available. It is a newer area, so we are honest about what can and cannot be measured precisely, and we report it plainly with no inflated numbers.
No, and anyone who promises that is not being straight with you. AI engines are constantly changing and there is no way to buy or guarantee a spot in their answers. What we can do is put your business in the strongest possible position to be found and cited, using authoritative, well-structured, white-hat content. That is the same honest approach we have taken for 15 years, and it is exactly what these tools reward.
We do not think so. Millions of people now use ChatGPT, Gemini, Perplexity and Copilot to research and decide, and Google has rolled AI Overviews and AI Mode into mainstream search. The platforms will keep shifting, but the underlying behaviour, asking a tool a question and getting a direct answer, is here to stay. The sensible move is to make sure your content is ready to be that answer, which is work that strengthens your normal SEO at the same time, so it is never wasted.
Structured data, also called schema markup, is code that labels what your content actually means, for example marking up a question and answer, an article, a product or your business details. It helps search engines and AI tools read your pages accurately and understand the context, which makes your content easier to surface and quote. We add the relevant schema such as FAQ, Article and Organisation markup as part of every AI SEO campaign.
Our strategy is led by experienced humans, not handed over to a tool. We use technology to research and analyse faster, but the content that represents your business is shaped by people who understand your sector, because that expertise and accuracy is exactly what AI engines look for when they decide who to trust and cite. Thin, mass-generated content tends to be ignored, so we focus on genuine depth and quality instead.
Every AI SEO campaign is custom quoted to your market, your goals and how competitive your sector is, starting from £295/month. It is a fixed monthly fee, never a percentage of anything. AI optimisation is built into our content-led SEO rather than sold as a pricey bolt-on, and our published prices are a starting point, so we tailor an exact quote to you.
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Read more →Request a free, no-obligation SEO audit, or talk to our UK team about the right plan for where you are now. Google Partner, 15 years, 4,000+ UK businesses grown.
No contracts. Cancel any time with 31 days notice. Your content and rankings are yours to keep.