According to this Pagefair & Adobe report Ad-blocking software has cost over $21.8 billion in lost ad revenue already in 2015. In the USA lost ad revenue is expected to nearly double to a whopping $10.7 billion in 2015 – a $4.9 billion increase since 2014, with global lost revenue expected to reach $41.4 billion by 2016.
These figures are astounding and apparently there are many websites that are losing up to 27% lost ad inventory – Ad blocking could pose a threat for the way we can access free content on the Internet in the future.
The aim of the report is to shed light on the effects of ad-blocking with the director of product marketing at Adobe, Campbell Foster stating “By working with PageFair, our goal with this research is to shed light on the effects of ad blocking so the industry can develop better solutions for content publishers, advertisers and consumers alike”.
The report explains how Ad blocking first took over desktop browsers and is now spreading to mobile – this will likely increase in September when you will be allowed to block ads on IOS.