Facebook, Google and eBay are joining Warren Buffett and environmental groups in a campaign to stop wildlife trafficking. The goal is to raise awareness of wildlife trafficking and reduce demand for those products.
The first actions were completed by Google who made the Alliance’s website and the search engine’s marketing team (along with those of Facebook and eBay) is working on an anti-trafficking awareness campaign to engage the public.
While Warren Buffett’s Companies such as Tiffany & Co are committed to keeping Ivory out of their supply chains, something the alliance hopes will become an industry standard.
Patrick Bergin, chief executive of the African Wildlife Foundation and one of the non-profits that teamed up to form the alliance has said “ I think many of us feel there is a moment in time here. We feel we are near a topping point that would get wildlife numbers headed in the right direction again, but we need a surge in awareness and action to get definitively over that hump. We need to focus people now and get this done.”
And Time is of the essence with species such as lions, which conservationists fear could be extinct by the year 2050, and Elephants, which are being poached at a rate of nearly 100 a day.