CALL 0115 727 0038
Get found by customers in your town or city with content-led local SEO from a UK team that has grown organic traffic for over 4,000 businesses across 15 years. More calls, more footfall, and more local enquiries from people ready to buy.
Tell us about your business and the areas you want more customers from. We will come back fast, with no jargon and no hard sell.
When someone searches for a restaurant, plumber, shop or clinic near them, they are usually ready to call, visit or book that same day. Our local SEO gets your small business in front of those people, at the moment they are looking, then turns that visibility into real enquiries. Nearly half of all Google searches have local intent, so being listed correctly is often the difference between winning the customer and losing them to a competitor down the road.
Local SEO joins up everything that influences whether you appear in the Google map pack and on Google Maps, not just in theory but in your day to day enquiries. We cover:
No two local markets are the same, so we never run a one-size-fits-all playbook. We build a personalised, data-driven plan around your services, your service area and your budget. Everything is content-led and white-hat, the same honest approach that has earned us hundreds of five-star reviews from UK small businesses over 15 years.
We find the high-intent terms your customers actually search, then optimise your content, structure and meta data to rank for them and attract qualified leads.
Win the customers near you. We optimise your Google Business Profile, manage local citations and build geo-targeted content so you show up in local search and maps.
A content-led plan built around real search intent. Blogs, landing pages and service pages that rank, engage your audience and build long-term authority.
Crawlability, indexing, site speed and structure. We make sure search engines can find, understand and rank every page that matters.
For online stores with hundreds or thousands of products, we optimise product pages, categories and feeds so everything you sell can be discovered.
Expanding into new regions or languages? We handle the multi-region and multi-language detail so you rank organically in every market you target.
Replatforming or redesigning your site? We protect your hard-won rankings through the move with careful redirect mapping and technical checks, so you never lose ground on Google.
SEO works best alongside your other channels. We align organic search with content, social and paid so your visibility compounds and your messaging stays consistent everywhere.
See exactly what features your SEO package includes:
See our SEO pricing packagesNo mystery about what happens after you enquire. Here is the plan at a glance, then the full step-by-step detail.
We learn your business, audit your site, rankings and Google Business Profile, and map the local searches that matter most.
Keyword and competitor research, tracking and benchmarks set up, and the first technical and on-page fixes go live.
Content and local signals built out. SEO is a long game, so early momentum builds steadily through the first few months.
Monthly report and strategy session, then continuous optimisation toward more rankings, traffic and enquiries.
We start with a proper conversation about your business, the areas you serve and the type of customers you want to attract. Your dedicated SEO specialist will review your website, existing rankings and Google Business Profile and combine this with an onboarding questionnaire. We will identify your priority services, the towns and cities you want to appear in and what a valuable enquiry looks like so the whole strategy is built around local results that matter to you.
Next we carry out detailed keyword research focused on local intent. This includes service plus location terms, near me searches and long tail questions your ideal customers are asking. We review the competitors who already rank well in your target areas, analyse their content and backlinks and map the best keywords to the right pages on your site. This gives us a clear plan of what needs to be created, improved and expanded to win more local visibility.
Before we make changes we put proper measurement in place. We check that Google Analytics and Google Search Console are set up correctly, configure goals for calls and enquiries and add tracking so you can see which channels drive leads. We also record baseline rankings, traffic and enquiry levels for your key locations. This means you can clearly see the impact of our local SEO work over time rather than relying on guesswork.
Using the research from earlier stages we optimise your website so it is easy for search engines and customers to understand. This includes improving page titles, meta descriptions, headings, internal links and on page content for local keywords. We also fix key technical issues that may be holding you back such as crawl problems, slow load times and mobile usability so you have a solid foundation for long term local growth.
Your Google Business Profile, formerly Google My Business, is crucial for appearing in the map pack. We optimise your profile from top to bottom including categories, services, description, opening hours, photos and tracking links. We also put a plan in place for regular posts, questions and answers and review responses. Alongside this we work on local citations and directory listings so your business name, address and phone number are consistent across the web, strengthening your local authority.
With the foundations in place we then create or improve the pages that will actually rank and convert. This can include local service pages, location pages and helpful blog content that answers common questions in your area. Each page is written to support both users and search engines, with clear calls to action so visitors can easily call, email or request a quote. The goal is simple: more of the right people finding you in the right locations.
After the initial work we focus on collecting meaningful data instead of making quick changes with no evidence. We monitor how users arrive on your site, which pages they visit, how often they call or send enquiries and which locations perform best. We also review search queries in Google Search Console and your Google Business Profile insights so we can see how real local customers are finding and interacting with your business.
Using real data we refine and expand the strategy. This can include improving underperforming pages, creating new content to target additional towns, adjusting internal linking, updating meta data and testing different on page calls to action. On the local side we keep your Google Business Profile fresh with new posts and photos and use what we learn to encourage more reviews from happy customers in your key areas.
Each month we provide a clear report that focuses on what matters: visibility in your target areas, enquiries and leads. We walk you through changes in rankings, traffic, Google Business Profile performance and the actions we have taken. We then agree the next set of priorities together so the campaign always reflects your goals, seasonality and any changes in your business.
Over time your local SEO campaign becomes more powerful as we build on what works and phase out what does not. We continue to grow your presence across your core locations, explore new areas if you want to expand and keep your website and Google Business Profile ahead of local competitors. The result is a steady increase in relevant enquiries and a stronger presence in the places that matter most to your business.
Everything is built on quality content that earns natural authority. No risky shortcuts, no schemes that get sites penalised, just SEO that lasts.
SEO does not work in isolation. We align organic search with content, social and paid so your visibility compounds across every channel.
We have grown organic traffic for over 4,000 UK businesses since 2011, from local trades to national brands, across virtually every sector.
A live dashboard plus a personal monthly summary from your account manager. You always know your rankings, traffic and what we did to move them.
We would rather show you than tell you. In 15 years we have grown more than 4,000 UK businesses, from local trades to national brands, across virtually every sector.
We would rather show you than tell you. Here is what hands-on, senior SEO management looks like across very different industries.
We would rather let our clients do the talking. Here is what real UK businesses say about working with us.
Every SEO client gets a detailed, interactive report and a live Client Portal tracking your search rankings, organic traffic and enquiries. No PDFs, no fluff. Explore a live demo below.
Not a static PDF. Filter, expand and explore your live rankings and traffic whenever you want, on any device.
Every keyword's position, what is in the top 3 and top 10, and exactly what moved this month.
Organic clicks, impressions, Search Console data and the enquiries your SEO is generating, in plain numbers.
A written summary from your account manager each month: what we did, what improved and what is next.
These are real demo reports with sample data. Yours will be personalised to your campaigns.
The agency industry has a trust problem, and SEO has more than its share of it. We built our whole approach around fixing that. Here is what we guarantee, in writing, to every client.
Your website, content and every improvement we make belong to you, under your own accounts. If you ever leave, you keep everything. No hostage tactics.
No schemes and no risky shortcuts. Everything we do follows Google's guidelines, so your rankings are built to last and never put at risk.
Simple monthly rolling agreements. Cancel any time with 31 days notice. We keep your business by earning it, not by tying you in.
Clear, interactive reporting that shows rankings, organic traffic and enquiries, not vanity metrics. You always know exactly what we did and why.
Log in to your client portal any time to see live rankings, traffic and the work we have done. Nothing hidden behind a black box.
If something is not working, we tell you. If SEO is not the right fit for your goals, we say so. Straight answers, every time.
No contracts. No schemes. No black boxes. You own everything. We earn your business every single month.
DPOM is a family business at heart. Brett and his wife Jayme have built DPOM from a one-man consultancy into one of the UK's most trusted small-business marketing agencies, working with the senior team below every single day.
25 years in marketing. Worked with Harvey Nichols, BBC Top Gear, Formula One and UK Trade & Investment before founding DPOM in 2010.
Chartered Institute of Marketing member. Computer science background and still codes in multiple languages. Lifelong petrol head.
From Tampa, Florida. Worked at one of the city's top legal firms before moving to the UK. Met Brett during his Royal Navy days.
Co-founded DPOM with Brett and Nige. Runs Accounts, HR, Legal and the day-to-day operations that keep DPOM ticking.
Old-school marketing director from the days long before the internet. Brett's dad, no less, and one of the original brains behind DPOM.
Worked worldwide in marketing across automotive, luxury and travel. Brings decades of brand strategy and commercial instinct that simply cannot be googled.
10+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.
Passionate about helping small businesses grow, having worked with thousands throughout her career. Dog lover at heart, with her pooch Coco never far away.
15+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.
Passionate about helping SMEs grow, having worked with thousands of them throughout his career. Dedicated football fan, especially when it comes to Manchester City.
Has worked with well-known brands including Ford. Brings a corporate-grade eye for detail to a small-business agency.
The glue that keeps the team together. Never misses a beat, never drops a ball, and quietly makes sure everything runs the way it should.
A PPC expert with nearly 10 years experience in the trenches of Google Ads campaign management.
Heads up our client support team, helping clients solve problems quickly and get exactly what they need, whatever that looks like that day.
Did you really expect anything less from a forward-thinking digital marketing agency? James is our 24/7 AI receptionist, answering every inbound call instantly, day or night.
He knows who you are the moment you call, remembers every conversation, books straight into our team's diaries, and never has an off day. Built in-house and getting smarter every week.
We offer every potential customer a free, objective SEO audit. We will tell you, with examples, what is working and what is holding your rankings back, and exactly how we would improve performance. If we do not think we can help you hit your goals, we will tell you that too.
Your free SEO audit covers:
When your audit is complete we arrange a short online meeting to walk you through it and answer any questions. No cost, no obligation, and you keep the findings either way.
Local SEO is how nearby customers find you when they search for a product or service in your area, such as "plumber near me" or "dentist in Nottingham". It focuses on the Google map pack, Google Maps and location-based results rather than national rankings alone. Alongside the usual on-site and content work, it adds your Google Business Profile, local citations and reviews, all the signals Google uses to decide which local businesses to show.
The map pack is the block of three local businesses with a map that appears near the top of local searches. Getting in comes down to a well-optimised Google Business Profile, consistent business details across the web, genuine reviews, and a website with relevant local content. We work on all of these together, because Google weighs relevance, distance and prominence when deciding who to feature.
It is one of the biggest factors in whether you show up on Google Maps and in the map pack. We optimise it from top to bottom, including categories, services, description, opening hours, photos and tracking links, then put a plan in place for regular posts, questions and answers, and review responses, so your profile keeps working for you rather than sitting idle.
Citations are mentions of your business name, address and phone number on other websites, such as directories and local listings. When these details are accurate and consistent everywhere, they reinforce to Google that your business is real and trustworthy, which supports your local rankings. Inconsistent or outdated details pull in the opposite direction, so we audit and tidy them up.
Yes. A steady stream of genuine, recent reviews helps with both rankings and the decision customers make when they see you. We help you encourage more real reviews and respond to them properly. We never buy or fake reviews, as that breaches Google's guidelines and can get your profile suspended.
Yes. For multi-location businesses we set up and optimise a Google Business Profile for each site and build dedicated location pages so every branch can rank in its own area. We keep details consistent across all of them and tailor the local content to each town or city you serve.
Absolutely. Many of our clients are tradespeople and mobile or service-area businesses with no public address. We can configure your Google Business Profile to show a service area instead of a pin, and target the towns and postcodes you cover, so you still appear for nearby searches and win local enquiries.
Every local SEO campaign is custom quoted to your area, your goals and how competitive your sector is, starting from £295/month. It is a fixed monthly fee, never a percentage of anything. Treat our published prices as a starting point, then we tailor an exact quote to you.
Local SEO is a long-term strategy, though map pack and Google Business Profile gains can often show sooner than broader national rankings. It usually takes a few months to build real momentum, and results keep compounding the longer you invest. Be wary of any agency promising instant rankings, as the shortcuts behind quick results can get your listing or site penalised.
We work with all kinds of local small businesses, including restaurants and cafes, trades such as plumbers, electricians and builders, shops, clinics and professional services. If your customers are in your town or city and you want more calls, footfall and enquiries, local SEO is built for you.
Why Bing Ads can be a cost-effective channel many small businesses ignore.
Read more →How remarketing works and how to use it to recover visitors who did not convert.
Read more →A practical, jargon-free guide to getting started with Instagram Ads.
Read more →Request a free, no-obligation SEO audit, or talk to our UK team about the right plan for where you are now. Google Partner, 15 years, 4,000+ UK businesses grown.
No contracts. Cancel any time with 31 days notice. Your content and rankings are yours to keep.