Google Ads Management Pricing Packages

For over 14 years, DPOM has been at the forefront of Google Ads management, outlasting and outperforming most agencies.

  • Increase Your Traffic, Leads & Sales – Our expert campaigns are designed to drive measurable results that grow your business.
  • No Long-Term Contracts – Stay with us because you want to, not because you have to.
  • Small Business-Friendly Pricing – We exclusively support small and medium-sized businesses.
  • 14 Years of Expertise – Benefit from our extensive experience, trusted by clients for over a decade.
  • Transparency Guarantee – We’re upfront about what to expect and when you’ll see results.
  • Hundreds of 5-Star Reviews – Our proven track record speaks for itself.

    Unsure of which package is best for you? Call and speak to our Google Ads specialists today!

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How Can We Help?

Get in touch to learn more about our services and Google Ads pricing packages!

Speak to a Google Ads management expert

0115 727 0038

Launch your growth with mission‑ready Google Ads management

At DPOM, every advertising journey is bespoke: from start‑ups preparing for liftoff to industry leaders charting new frontiers. Our Transparency Guarantee means there are no black holes in our pricing-just clear, honest costs that keep your trajectory on track.

Our packages are engineered to fuel your expansion and squeeze maximum thrust from every pound you spend. Whether you’re a tradesperson looking to land new customers or a large e‑commerce company aiming for the stars, we’re your mission control to help your business soar.

Starter Package

Starter

Launch Pad mission: test your potential and explore what’s possible in the digital cosmos

£145 / month
  • Maximum Google Ads Budget £500 per month
  • Free Set Up
  • No Long Term Contracts
  • Cancel Anytime with 31 Days Notice
  • Upgrade Anytime
  • Expert Management
  • Dedicated Account Manager
  • Priority Support
  • Search Campaigns
  • PMax Campaigns
  • Shopping Campaigns (PMax)
  • Google Merchant Centre
  • Retargeting Campaigns
  • Detailed Monthly Report
  • E‑Mail Support
  • Support Portal
  • Telephone Support
  • FREE Click Fraud Protection by DPOM
Learn More
Lite Package

Lite

First Orbit mission: budget friendly campaigns ready to take off and grow your business

£295 / month
  • Maximum Google Ads Budget £2,500 per month
  • Free Set Up
  • No Long Term Contracts
  • Cancel Anytime with 31 Days Notice
  • Upgrade Anytime
  • Expert Management
  • Dedicated Account Manager
  • Priority Support
  • Search Campaigns
  • PMax Campaigns
  • Shopping Campaigns (PMax & Standard)
  • Google Merchant Centre
  • Retargeting Campaigns
  • Detailed Monthly Report
  • E‑Mail Support
  • Support Portal
  • Telephone Support
  • FREE Click Fraud Protection by DPOM
Learn More
Elite PackageElite Package

Elite

Interstellar mission: for scaling businesses that demand exceptional performance from their ads

£695 / month
  • Maximum Google Ads Budget up to £15,000 per month (Custom Quote Above)
  • Free Set Up
  • No Long Term Contracts
  • Cancel Anytime with 31 Days Notice
  • Upgrade Anytime
  • Expert Management
  • 2× Dedicated Account Manager
  • Priority Support
  • Search Campaigns
  • PMax Campaigns
  • Shopping Campaigns (PMax & Standard)
  • Google Merchant Centre
  • Retargeting Campaigns
  • Detailed Monthly Report
  • E‑Mail Support
  • Support Portal
  • Telephone Support
  • FREE Click Fraud Protection by DPOM
Learn More

 

All prices +VAT.

Any advertiser can select any package provided they don’t exceed the maximum stated Google Ads spend
 All Google Ads management packages are monthly recurring subscriptions with 31 days notice cancel (Unless otherwise stated)

Speak to our Google Ads management specialists!

0115 727 0038

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Why choose DPOM to help your business grow?

We’ve managed over £ 30 million in ad spend for over 4000 businesses since 2010. If you’re looking for an experienced Google Ads agency with specialists who know how to get results, no matter what your budget, then you’re in the right place!

Whether you are an established advertiser spending £100,000 per month and needing a team of managers or a start-up dipping your toe into the water for the first time, we have a Google ads package for your business.

Our Google Ads Management Approach

Once you sign up for our Google Ads PPC service, we’ll follow the steps below to get your ad campaigns off to a flying start! Our precise approach will depend on your current circumstances, for example, if you have an existing campaign or if you’re a new advertiser, our initial approach may vary slightly

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Step 1 Onboarding

Step 1

Onboarding

We start by having your dedicated Google Ads specialist talk to you about your goals and objectives in addition to learning as much about your business as possible. We do this with both a questionnaire and a detailed discussion with your account manager. During this process we discuss in detail your ROI goals, what makes your business stand out and how we can maximise your results as your Google Ads agency.

Step 2 Research

Step 2

Research

We'll analyse your account data and research your competitors to give us a strong foundation to build and optimise your campaigns. If you're new to Google Ads and PPC in general, we'll perform keyword research and develop an understanding of how your customers will find you. This, combined with your onboarding questionnaire, will help us build and/or optimise your PPC campaigns to deliver the best possible ROI.

Step 3 Conversion Tracking

Step 3

Conversion Tracking

We can't improve what we can't measure, so one of the very first steps with any Google Ads account is to configure conversion tracking correctly. This allows us to learn which keywords and ads generate phone calls, emails, forms and, of course, sales. Many PPC agencies struggle to correctly track conversions; however our in house technical experts will work with you to ensure all conversions are tracked accurately.

Step 4 Account Build and Initial Optimisation

Step 4

Account Build & Initial Optimisation

Using the information learned in the previous stages, we'll get to work crafting campaigns that will encourage website visitors to buy or get in touch to learn more about your services or products. We'll use the campaign types that are most likely to provide the results you expect and work closely with you to ensure you fully understand the process and what to expect next.

Step 5 Build and Initial Optimisation Complete

Step 5

Build/Initial Optimisation Complete

We will let you know our initial work is complete and provide you with an opportunity to review your new campaigns and provide feedback. We believe working collaboratively generates the best results, so we value any and all feedback you provide. Once the initial PPC campaign is built we will get to work optimising it, and as we analyse your PPC data, we'll make incremental changes to your ad campaigns to drive further results.

Step 6 Launch

Step 6

Launch

Once you're happy we go live and start to collect initial data. We then optimise based on this data to learn what drives visitors to convert and then to manage your Google Ads and optimise them to maximise results. We'll then provide regular reports and discuss progress on an ongoing basis. Over the next few months, your PPC campaigns will evolve further as we optimise based on the data within your Google Ads campaign.

Step 7 Data Gathering and Analysis

Step 7

Data Gathering & Analysis

After launch, we focus on collecting meaningful data rather than making knee-jerk changes. We monitor search terms, audience signals, devices and locations to understand how real customers are interacting with your ads. This early data gives us the evidence we need to make smart decisions instead of guesswork.

Step 8 Initial Optimisation

Step 8

Initial Optimisation

Using the first wave of data, we begin initial optimisations: refining keywords, updating ad copy, adjusting bids and tightening audience targeting. At this stage we’re still in the “learning” phase, so the goal is to steadily improve efficiency and cut obvious waste, not to achieve perfection overnight.

Step 9

Monthly Report & Strategy Session

We’ll provide a detailed monthly report and arrange a meeting to walk you through the early results and plan the next steps together. We’re very transparent: we don’t expect campaigns to be highly profitable straight away and it can often take 3+ months of data and refinement before performance really takes off.

Step 10 Ongoing Optimisation

Step 10

Ongoing Optimisation & Growth

Each month we use the previous month’s data to further refine your campaigns: testing new ideas, reallocating budget towards top performers and reacting to seasonal trends. We’ll continue regular review meetings so we can collaborate on the approach, align with your wider business goals and keep pushing results forward.

Speak to our PPC Experts, Call:

0115 727 0038

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Powered by Transparency

Every Google Ads package includes access to your own Client Portal – a live dashboard where you can see exactly how your campaigns are performing. No jargon, no fluff – just clear data and honest reporting, included in every package.

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Live Dashboard

Log in any time to see your clicks, conversions, costs, and ROI – updated daily.

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Monthly Reports

Detailed reports with charts, tables, and a personal summary from your account manager.

🎯

Full Transparency

See every keyword, every search term, every penny spent. No hidden fees, no surprises.

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Efficiency Savings

We track how much we save you with click fraud protection, bid optimisation, and wasted spend removal.

See What Every DPOM Client Gets

Mission Control - Your Personal Client Hub

Mission Control – Your Personal Client Hub

Log in any time to access your reports, invoices, account details, and support – all in one place.

Achievements and Milestones

Achievements and Milestones

Track your campaign milestones with achievements like First 10 Conversions, Century Club, and more. Watch your progress grow over time.

Your Account At a Glance

Your Account At a Glance

See your dedicated account manager, package details, and get one-click access to support, FAQs, and call booking.

Services and Invoice History

Services and Invoice History

View your active services, billing dates, and full invoice history – download any invoice with one click.

Your Personal Monthly Report

Your Personal Monthly Report

Every month, your account manager writes a personal summary of what was done, what improved, and what is planned next.

Performance Summary and Efficiency Savings

Performance Summary and Efficiency Savings

See record achievements, efficiency savings from click fraud protection, and growth opportunities – all calculated automatically.

Detailed Performance Charts

Detailed Performance Charts

6-month and 12-month trend charts showing clicks, conversions, costs, and CPA – with full data tables you can sort and explore.

Geographic Performance and Monthly Trends

Geographic Performance and Monthly Trends

See which locations deliver the best results with conversion maps, location tables, and 3-month performance trend charts.

Ad Groups and Top Performing Ads

Ad Groups and Top Performing Ads

Visual bubble charts showing ad group performance, plus your top 5 best-performing ads ranked by conversions and ROI.

Search Terms and Audience Insights

Search Terms and Audience Insights

See exactly what people searched to find you, plus audience breakdowns by age and gender with conversion data.

Click Types and Network Breakdown

Click Types and Network Breakdown

Understand how people interact with your ads – headline clicks, sitelinks, phone calls – and performance across Google Search vs Search Partners.

Keyword Performance by Campaign

Keyword Performance by Campaign

Detailed keyword tables for every campaign showing impressions, clicks, CPC, cost, and conversions – so you can see exactly what is working.

Ad Group Tables and Keyword Charts

Ad Group Tables and Keyword Charts

Full ad group performance tables with visual keyword charts – clicks vs conversions for every campaign at a glance.

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All of this is included as standard in every Google Ads package. No premium tier, no add-on cost – just honest, transparent reporting from day one.

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Our Google Ads Management Clients

Don’t just take it from us!
Read our case studies to learn how we deliver exceptional results for our clients!

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Why Choose DPOM to Help Your Small Business Grow?

Over nearly a decade we’ve worked with over 4000 companies to deliver exceptional results from their Google Ads campaigns. Whether your objectives are to reduce costs, improve CPAs or increase sales, tapping into the knowledge of our expert Google Ads team is cheaper than you may think!

Free
Audit / Review

If you’re already using Google Ads, we will provide a free audit to help you understand what areas of your campaigns work well and what areas need a little help to improve before you sign up for our service.

Dedicated Account Managers

You speak to the same person whenever you need a question or concern answered. Your account manager will spend time to get to know your business and regularly review performance with you. *depending on package.

Fixed
Pricing

No percentages of ad spend or complicated pricing structures that fluctuate every month. We keep things simple with a fixed monthly fee based on the work needed to meet your objectives.

30-Day Rolling Agreements

We provide simple, monthly rolling agreements. We don’t tie you in to long term contracts, ever. We work hard to ensure that you’re so happy with your Google Ads performance, you never want to cancel our service.

Conversion
Tracking

We configure analytics and conversions to ensure that every call, email and sale that you recieve to ensure you know exactly what ROI you get from your Google Ads campaigns.

Full
Optimisation

We want to maximise your results so we don’t limit the size of your campaigns or the time we spend on them. Instead, we ensure as much time as needed is dedicated to giving you results.

Click Fraud
Protection

Using leading software we help filter out fraudulent clicks from competitors and bots to leave you more budget to spend on real customers – for no additional fee. *depending on package.

Regular
Meetings & Calls

Your account manager(s) will provide detailed reports every month with regular correspondence to discuss progress and future strategy. You’re welcome to reach out to your account manager(s) at any time. *depending on package.

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Call our Google Ads Experts Today!

0115 727 0038

Request a free Google Ads audit

We offer all potential new customers a free audit to give you an objective assessment of your current campaign performance. We will tell you, with examples, what is both good and bad about your campaigns and how our service can help improve performance. If we don’t think that we can help meet your objectives, we will tell you.

Our audits may include (but are not limited) to the following:

  • Campaign structure review

    Overall account structure, ad groups, shopping campaigns and budget allocations.

  • Keyword Performance

    Keywords, match types, search query report analysis, keyword gaps, negative keyword review

  • Bid and bid strategy analysis

    Keyword bids, bid adjustments (device, location etc), ad scheduling

  • Performance analysis

    Conversions, cost per acquisition (CPA), conversion rate, cost per click (CPC) and overall return in investment

  • Advert review

    Relevancy, ad testing, landing pages, ad scheduling

  • Technical review

    Conversion tracking including revenue tracking, form tracking and call tracking

  • Growth opportunities

    Quick wins, wasted spend reduction, long term opportunities

When your audit is complete, we will arrange an online meeting to discuss it in-depth and answer any questions you may have.

Audit / Review Form

Please fill in this form with all the necessary information. Provide as detailed description as possible.

Frequently Asked Questions

New to Google Ads? Not sure why you should work with an agency? Here are our frequently asked questions! If you’d like to ask more, just reach out to us here!

As a Premier Google Partner, we know how to maximise your Google Ads campaigns to drive more traffic, more phone calls and more leads & sales. Furthermore, we track every phone call, email and sale you get and report this back to you so you fully understand the ROI of your campaigns.

Running ads without sufficient knowledge is often a recipe for disaster. We’ve taken over dozens of campaigns previously run in-house and fixed various issues including; paying too much per click, showing ads in areas outside of the intended locations and a raft of other problems that usually, we fix quickly to give far superior performance.

It depends. The more you spend, the more clicks you get and therefore the more data we gather that we need to study and then optimise your campaigns. In short, though, we spend as much time as we need to spend on your campaigns regardless of our fee.

We specialise in helping small businesses growth who have a monthly media spend budget of between £500 and £100,000. That’s not to say we don’t work with budgets outside this range, but we’ll need to chat to see if we’re a good fit first.

We do not tie you into long term contracts, just a rolling monthly agreement and you can cancel at any time with only 31days notice.

We keep our pricing simple: Our fees start from just £145 per month for smaller advertisers. Our fees are also fixed so you pay the same fee every month with no hidden additional charges

We believe in being 100% honest with our clients and sometimes it can take a little time to turn around a struggling account and sometimes we see quick results. The fact is, it is impossible to predict or guarantee but we advise anyone considering paying for advertising to go into it expecting to run your ads for 3-6 months before making a judgement. This will give your campaigns enough time to demonstrate their potential and account for any seasonal variation.

No, not at all! We work with most pay per click platforms including; Bing (Microsoft Ads), Twitter, Facebook, LinkedIn and Amazon Ads

In addition to our pay per click management services, we offer SEO (Search Engine Optimisation) and Social Media services

Businesses We Work With

We work with any and all businesses in all sectors and have experience in most. The following examples provide more information about how our experience ensures you maximise results from your campaigns.

We work extensively with business 2 business to provide lead generation campaigns that are both scalable and profitable.

We know that its leads you need and for a price that enables you to be profitable. To achieve this, you need to track every phone call, email and form submission on your website – and this will be the very first thing we do.

From there, we can track every lead you get and optimise around elements that provide the greatest returns.

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We work with e-commerce websites to increase and profitability with targeted campaigns. Using Google/Bing Shopping ads, SEO and Social Media, we design campaigns to increase customers for retailers.

Where Google Ads is concerned, product listing ads are key (Google Shopping.) Optimising your product feed the only way to maximise visibility, sales and profitability and unlike many agencies, we do this as standard.

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Campaigns for software (including SaaS) providers have a unique set of challenges, for example, If your model is based on monthly recurring revenue a different approach may be required than if you offer stand-alone software.

We design campaigns to increase brand awareness, demo sign-ups and purchases to work with your other marketing campaigns.

We also work with market places such as Capterra (Gartner) and others to help you fill your sales funnel.

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Whether it’s personal injury or conveyancing, our experience within the legal sector uniquely positions us to provide scalable lead generation campaigns from highly targeted visitors.

We know from experience that for law firms in some areas, it takes considerable time for a customer to deliver ROI and we design both lead generation and brand awareness campaigns to maximise your incoming leads.

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Healthcare companies face unique challenges when it comes to digital advertising including, restrictions based around ad types and content which if infringed, could lead to disapproved ads. We know how to navigate the pitfalls.

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We’ve worked with banks, car finance companies, insurance providers and more to provide a scalable and profitable source of leads.

Whether it’s leads for car sales or finance applications you require, we’ve done it all and know how to deliver results.

Click here for more information

DPOM offers specialised Google Ads management for tradespeople, ensuring a consistent flow of high-quality leads. We understand the importance of calls for businesses like tyre fitters, electricians, plumbers, and cleaners, among others. Our strategies are designed to maximise call generation and bring you a steady stream of reliable leads.

We provide Google Ads management for Every Trade Including Tyre Fitters, Electricians, Plumbers, Cleaners, locksmiths, and More: Our targeted campaigns make your services visible at the crucial moment, ensuring you’re the first choice in your local area.

Reliable Leads, Effective Results

Our focus is on real results: high-quality leads that are genuinely seeking your services. We ensure your ads reach the right audience, making every call a potential business opportunity.

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