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No long-term contracts. Cancel any time with 31 days notice. Prices shown are starting from. Trusted by 4,000+ UK small businesses.
Get in touch to learn more about our services and Google Ads pricing packages.
Six investment levels, one honest pricing model. Pick the rung that matches where your business is right now, then climb when you're ready. Every tier above Starter gets a dedicated human UK account manager, backed up by AI James, your 24/7 AI account assistant, plus our Nebula and Sentinel tools, included free.
James picks up out-of-hours, answers account questions, walks you through performance, and books strategy time with your account manager when human input is needed. Trained on DPOM's playbooks, not a generic chatbot.
Important: James never makes changes to your Google Ads account. Only humans on your DPOM team do that. James is read-only, there to inform you, not to touch the controls.
| Feature | Ignite | Starter | Lite | Standard | Elite | Premium |
|---|---|---|---|---|---|---|
| Maximum Google Ads budget | Self-managed | £500/mo | £2,500/mo | £7,500/mo | £15,000/mo+ | Bespoke |
| Free set up | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| No long-term contracts | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Cancel anytime with 31 days notice | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Upgrade anytime | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Expert management | DIY | ✓ | ✓ | ✓ | ✓ | Founder-led |
| Dedicated account manager | ✕ | ✕ | ✓ | ✓ | 2× | Brett |
| Priority support | ✕ | ✕ | ✕ | ✓ | ✓ | ✓ |
| Search campaigns | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| PMax campaigns | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Shopping campaigns (PMax) | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Google Merchant Centre | ✕ | ✕ | ✓ | ✓ | ✓ | ✓ |
| Retargeting campaigns | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Detailed monthly report | ✕ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Email support | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Support portal | ✕ | ✓ | ✕ | ✕ | ✕ | ✕ |
| Telephone support | ✕ | ✕ | ✓ | ✓ | ✓ | ✓ |
Flat monthly fees, no percentage of spend, no surprise surcharges. What you see is what you pay.
Move up or down a rung without penalty. You're never locked in to a tier that's outgrown you, or one you've outgrown.
DPOM has been running Google Ads accounts since 2011. Google Partner status, real humans, UK-based.
Bundle two or more services and save across the lot - clients on a bundle pay up to 30% less than buying them separately.
Independent reviews on Feefo and Trustpilot. No selective publishing, no asking for edits - what clients actually say.
All prices +VAT. Any advertiser can select any package provided they don't exceed the maximum stated Google Ads spend. All packages are monthly recurring subscriptions with 31 days notice cancel unless otherwise stated.
Premium tools, included as standard where most agencies charge extra. No contracts, no jargon, no hidden fees, and a team you can actually reach.
Specialist AdWords and Google Ads experts since 2011. We have seen every algorithm change and platform update, including the rename from AdWords to Google Ads, and adapted through all of it.
James, your free AI account assistant, answers your questions day or night. But every campaign change is made by a real person on our UK team. You get the speed of AI with the judgement of 15 years experience.
Based on your ad spend tier, not a percentage of spend. No hidden costs. You always know exactly what you pay.
Keep everything if you ever leave. No hostage tactics, no holding your account ransom.
Your account is handled by experienced people based in the UK, not handed to a junior or sent offshore.
Click fraud protection and CRO tools built in, where most agencies bolt them on as paid extras.
We would rather show you than tell you. In 15 years we have grown more than 4,000 UK businesses, from local trades to national brands, across virtually every sector.
We would rather show you than tell you. Here is what hands-on, senior Google Ads management looks like across very different industries.
No mystery about what happens after you enquire. Here is the plan at a glance, then the full step-by-step detail.
We learn your business and audit your account, or build from scratch. Sentinel click fraud protection is switched on from day one.
Campaigns built, conversion tracking set up, ads written and live.
We gather real data and tune targeting, bids and ad copy. Most clients see meaningful improvements within the first 4 to 6 weeks.
Monthly report and strategy session, then continuous optimisation toward more enquiries at a lower cost.
We start by having your dedicated Google Ads specialist talk to you about your goals and objectives in addition to learning as much about your business as possible. We do this with both a questionnaire and a detailed discussion with your account manager. During this process we discuss in detail your ROI goals, what makes your business stand out and how we can maximise your results as your Google Ads agency.
We'll analyse your account data and research your competitors to give us a strong foundation to build and optimise your campaigns. If you're new to Google Ads and PPC in general, we'll perform keyword research and develop an understanding of how your customers will find you. This, combined with your onboarding questionnaire, will help us build and/or optimise your PPC campaigns to deliver the best possible ROI.
We can't improve what we can't measure, so one of the very first steps with any Google Ads account is to configure conversion tracking correctly. This allows us to learn which keywords and ads generate phone calls, emails, forms and, of course, sales. Many PPC agencies struggle to correctly track conversions; however our in house technical experts will work with you to ensure all conversions are tracked accurately.
Using the information learned in the previous stages, we'll get to work crafting campaigns that will encourage website visitors to buy or get in touch to learn more about your services or products. We'll use the campaign types that are most likely to provide the results you expect and work closely with you to ensure you fully understand the process and what to expect next.
We will let you know our initial work is complete and provide you with an opportunity to review your new campaigns and provide feedback. We believe working collaboratively generates the best results, so we value any and all feedback you provide. Once the initial PPC campaign is built we will get to work optimising it, and as we analyse your PPC data, we'll make incremental changes to your ad campaigns to drive further results.
Once you're happy we go live and start to collect initial data. We then optimise based on this data to learn what drives visitors to convert and then to manage your Google Ads and optimise them to maximise results. We'll then provide regular reports and discuss progress on an ongoing basis. Over the next few months, your PPC campaigns will evolve further as we optimise based on the data within your Google Ads campaign.
After launch, we focus on collecting meaningful data rather than making knee-jerk changes. We monitor search terms, audience signals, devices and locations to understand how real customers are interacting with your ads. This early data gives us the evidence we need to make smart decisions instead of guesswork.
Using the first wave of data, we begin initial optimisations: refining keywords, updating ad copy, adjusting bids and tightening audience targeting. At this stage we’re still in the “learning” phase, so the goal is to steadily improve efficiency and cut obvious waste, not to achieve perfection overnight.
We’ll provide a detailed monthly report and arrange a meeting to walk you through the early results and plan the next steps together. We’re very transparent: we don’t expect campaigns to be highly profitable straight away and it can often take 3+ months of data and refinement before performance really takes off.
Each month we use the previous month’s data to further refine your campaigns: testing new ideas, reallocating budget towards top performers and reacting to seasonal trends. We’ll continue regular review meetings so we can collaborate on the approach, align with your wider business goals and keep pushing results forward.
The agency industry has a trust problem. We built our whole approach around fixing it. Here is what we guarantee, in writing, to every client.
Your Google Ads account and all its data belong to you, set up under your own ID. If you ever leave, you keep everything. No hostage tactics.
Your budget goes to Google, in full. We never take a cut of your ad spend or hide a margin. You pay one clear management fee, nothing more.
Simple monthly rolling agreements. Cancel anytime with 30 days notice. We keep your business by earning it, not by tying you in.
Clear, interactive reporting that shows real results, leads and cost per enquiry, not vanity metrics. You always know exactly what we did and why.
Log in to your client portal any time to see live performance and the work we have done. Nothing is hidden behind a black box.
If something is not working, we tell you. If a tier or channel is not right for you, we say so. Straight answers, every time.
No contracts. No markup. No black boxes. You own everything. We earn your business every single month.
Every client gets a fully interactive monthly report, not a static PDF. We detail everything we did, celebrate the wins and lay out exactly how we will push your results further next month.
Not a static PDF. Filter, expand and explore your live data whenever you want, on any device.
Every change we made that month, written in plain English, so you always know what you are paying for.
We highlight the results that matter, more leads and lower cost per enquiry, so progress is impossible to miss.
Clear next steps and recommendations for the month ahead. We are always pushing for more.
A real interactive demo with sample data. Yours is personalised to your campaigns.
DPOM is a family business at heart. Brett and his wife Jayme have built DPOM from a one-man consultancy into one of the UK's most trusted small-business marketing agencies, working with the senior team below every single day.
25 years in marketing. Worked with Harvey Nichols, BBC Top Gear, Formula One and UK Trade & Investment before founding DPOM in 2010.
Chartered Institute of Marketing member. Computer science background and still codes in multiple languages. Lifelong petrol head.
From Tampa, Florida. Worked at one of the city's top legal firms before moving to the UK. Met Brett during his Royal Navy days.
Co-founded DPOM with Brett and Nige. Runs Accounts, HR, Legal and the day-to-day operations that keep DPOM ticking.
Old-school marketing director from the days long before the internet. Brett's dad, no less, and one of the original brains behind DPOM.
Worked worldwide in marketing across automotive, luxury and travel. Brings decades of brand strategy and commercial instinct that simply cannot be googled.
10+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.
Passionate about helping small businesses grow, having worked with thousands throughout her career. Dog lover at heart, with her pooch Coco never far away.
15+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.
Passionate about helping SMEs grow, having worked with thousands of them throughout his career. Dedicated football fan, especially when it comes to Manchester City.
Has worked with well-known brands including Ford. Brings a corporate-grade eye for detail to a small-business agency.
The glue that keeps the team together. Never misses a beat, never drops a ball, and quietly makes sure everything runs the way it should.
A PPC expert with nearly 10 years experience in the trenches of Google Ads campaign management.
Heads up our client support team, helping clients solve problems quickly and get exactly what they need, whatever that looks like that day.
Did you really expect anything less from a forward-thinking digital marketing agency? James is our 24/7 AI receptionist, answering every inbound call instantly, day or night.
He knows who you are the moment you call, remembers every conversation, books straight into our team's diaries, and never has an off day. Built in-house and getting smarter every week.
Already running Google Ads? We will review your account in 10-15 minutes and show you exactly where budget is leaking and where the quick wins are. No cost, no obligation, and you keep the findings whether you work with us or not.
We can also take over and fix an existing underperforming account. Most issues we spot in minutes.
Management is a fixed monthly fee based on your tier, never a percentage of your ad spend. It starts at £49/month for self-serve Ignite and £145/month for fully managed Starter, up to founder-led Premium at £1,500/month. Use the instant quote tool above for a price tailored to you.
No. Every plan is a flat monthly fee, so your management cost does not climb as your spend grows. You always know exactly what you pay.
There are no long-term contracts and you can cancel any time with 31 days notice. A one-off setup fee applies only if we need to build a brand-new Google Ads account or set up conversion tracking from scratch; if those are already in place there is nothing beyond your monthly fee.
Every managed tier includes campaign management, conversion tracking, plain-English reporting and Sentinel click fraud protection. Higher tiers add a dedicated UK account manager, the Nebula CRO platform, priority support and, at the top, founder-led management by Brett Dixon. The full comparison is above.
Yes. Start where you are now and climb the ladder as you grow. You can upgrade or downgrade at any time.
No minimum ad spend. We work with budgets from a few hundred pounds a month up to six figures.
Ignite is self-serve: you run the campaigns using our platform and guidance, with no human account team. Every tier from Starter up is fully managed by our UK team.
Yes, always. You own your account and all of its data, and you keep everything if you ever leave. No hostage tactics.
Yes. Use the instant quote tool above for a tailored price in about 60 seconds, or request a free Google Ads audit and we will show you the opportunities first.
Our Google Ads pricing packages run from self-serve Ignite up to founder-led Premium. Every managed package includes campaign management, conversion tracking, plain-English reporting and Sentinel click fraud protection, with higher tiers adding a dedicated UK account manager, the Nebula CRO platform and priority support. Pick the package that matches your stage and budget.
Google Ads management costs in the UK range from a few hundred pounds a month to several thousand. Our management fees are fixed and start at £49/month self-serve and £145/month fully managed, so you get senior UK expertise without paying a percentage of your ad spend.
Many agencies charge Google Ads management fees as a percentage of your ad spend, so your costs climb as you grow. We use a flat monthly fee based on your package instead, which keeps your Google Ads management costs predictable no matter how much you spend.
Yes. We exclusively support small and medium businesses, so our Google Ads management packages are built to be affordable and effective for SMEs, with no minimum ad spend and entry tiers designed for smaller budgets.
The most affordable option is self-serve Ignite at £49/month, where you run the campaigns with our platform and guidance. If you want it fully managed by our UK team, the cheapest managed Google Ads package is Starter at £145/month.
Most agencies charge a percentage of spend plus setup fees and lock you into contracts. Our Google Ads management pricing is a simple flat monthly fee with no contracts, and you own your account. The only one-off cost is a setup fee where we need to build a new Google Ads account or conversion tracking, and it still works out better value over time as your budget grows.
Yes. Our higher packages, including Standard, Elite and founder-led Premium, are built for established advertisers and larger ad budgets, with dedicated account managers, senior strategy input and, at the top tier, Brett Dixon running your account directly.
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Read more →Get a free, no-obligation account audit in 10-15 minutes, or talk to our team about the right plan for where you are now. Google Partner, 15 years, 4,000+ UK businesses, and a UK team that actually answers the phone.
No contracts. You own your account. Cancel anytime with 30 days notice.