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Search Engine Optimisation · Pricing

SEO Pricing & Packages

  • Get found by more of the right customersContent-led SEO built to drive qualified organic traffic.
  • No long-term contractsCancel any time with 31 days notice. You own your content.
  • 15 years of SEO expertiseContent-led, white-hat SEO, trusted for over a decade.
  • Transparency GuaranteeLive rankings and traffic, never a black box.
  • Small business-friendlyWe exclusively support SMEs.
  • Hundreds of 5-star reviewsOur track record speaks for itself.

No long-term contracts. Cancel any time with 31 days notice. Prices shown are starting from, and every campaign is custom quoted. Trusted by 4,000+ UK small businesses.

How Can We Help?

Get in touch to learn more about our SEO services and pricing packages.

DPOMGoogle Partner15 Years

A clear ladder of SEO packages

Three starting points, one honest pricing model. Pick the rung that matches where your business is right now. Published prices are a starting point, so every SEO campaign is custom quoted to your market, your goals and how competitive your sector is. Nebula, our conversion rate optimisation platform, is included free with every package.

Local SEO
// Tier 01 · Local businesses

For local businesses, restaurants, trades and shops, targeting customers in your town or city plus Google Maps.

From£185/ month
  • Google Business Profile optimisation.
    We optimise your profile so you win the local map pack and nearby searches.
  • Local citations and directory consistency built and cleaned up across the web
  • A focused set of target keywords for your town or city
  • On-page optimisation across the pages that matter most
  • Monthly report plus a live client portal you can log into any time
INCLUDED FREE
Free with every SEO package, at every tier. Nothing extra to pay.
Nebula conversion rate optimisation platformNebula

Nebula, our conversion rate optimisation platform: heatmaps, visitor recordings and more, to get the most from your traffic. Included free with every package.

Get My Free SEO Auditno obligation
1
Local// Town, city & Maps
Most popular// Across the UK
E-Commerce SEO
// Tier 03 · Online stores

For online stores optimising products, categories and feeds at scale, so every product you sell can rank and sell.

From£585/ month
  • Product and category optimisation.
    So everything you sell can be discovered in organic search.
  • Product feed optimisation for clean, complete listings at scale
  • Large-catalogue technical SEO: crawl budget, indexing and site structure for big stores
  • Schema and rich results so your products stand out in search
  • Authority building, on-page work, monthly report and live client portal
INCLUDED FREE
Free with every SEO package, at every tier. Nothing extra to pay.
Nebula conversion rate optimisation platformNebula

Nebula, our conversion rate optimisation platform: heatmaps, visitor recordings and more, to get the most from your traffic. Included free with every package.

Get My Free SEO Auditno obligation
3
E-Commerce// Products at scale
Nebula by DPOM
/// CRO PLATFORM · INCLUDED FREE ON EVERY TIER

Get more from your traffic with Nebula, included free

Nebula is our conversion rate optimisation platform. Heatmaps, visitor recordings and more, so you can see exactly how people use your site and turn more of the traffic your SEO earns into real enquiries and sales. It is included free with every SEO package, at every tier.

Traffic is only half the job. SEO gets the right visitors to your site. Nebula helps you understand what they do next, so the work keeps paying off long after they land.

/// Full comparison

Every feature, every SEO tier

FeatureLocal SEONational SEOE-Commerce SEO
Best forTown / city + MapsWhole of the UKOnline stores
Target keywordsFocused local setWider UK setProducts + categories
Google Business Profile optimisationOptionalOptional
Local citations & directoriesOptionalOptional
On-page optimisation
Content programmeLightFullFull
Technical SEOEssentialsLarge-catalogue
Authority building
Product & category optimisation
Product feed optimisation
Schema & rich resultsBasicAdvanced
Nebula CRO platformFreeFreeFree
Live client portal
Detailed monthly report
Dedicated SEO specialist
No long-term contracts
Cancel anytime with 31 days notice
You own your content & rankings
Monthly priceFrom £185/moFrom £335/moFrom £585/mo

Every price is a starting point. Each campaign is custom quoted to your market and goals, and the exact scope is confirmed in your quote. "Optional" items can be added where they make sense for you.

Custom-quoted, fixed monthly fee

Published prices are a starting point. Every campaign is custom quoted, then billed as a flat monthly fee, never a percentage of anything.

You own your content & rankings

No long-term contracts and no hostage tactics. Cancel any time with 31 days notice, and every improvement we make is yours to keep.

15 years, Google Partner

Content-led, white-hat SEO since 2011 for 4,000+ UK businesses. Google Partner status, real UK specialists, never schemes or shortcuts.

★ Bundle & Save

Run two or more services? Save across the lot.

Bundle two or more services and save across the lot - clients on a bundle pay up to 30% less than buying them separately.

390+
Verified reviews
£30M+
Ad spend managed
15 yrs
Google Partner
4,000+
SMEs helped

Why 4,000+ SMEs trust DPOM with their growth

Independent reviews on Feefo and Trustpilot. No selective publishing, no asking for edits - what clients actually say.

All prices +VAT and are starting points; every campaign is custom quoted. All packages are monthly recurring subscriptions with 31 days notice to cancel unless otherwise stated.

Call our UK SEO experts today!

0115 727 0038
OR
GET MY FREE AUDIT in 10-15 minutes
Why DPOM

Why Choose DPOM For SEO

Content-led, white-hat SEO with premium tools included as standard. No contracts, no jargon, no hidden fees, and a team you can actually reach.

Fifteen years' experience

Specialist SEO for UK businesses since 2011, with hundreds of five-star reviews. We have navigated every major algorithm update and kept clients ranking through all of it.

Content-led and white-hat

We earn rankings with genuinely useful content and naturally earned authority, never schemes or risky shortcuts that can get a site penalised.

A flat monthly fee

Based on your campaign and your market, never a percentage of anything. No hidden costs, so you always know exactly what you pay.

You own your content and site

Every page and improvement we make is yours to keep if you ever leave. No hostage tactics, no holding your work ransom.

Senior UK SEO specialists

Your campaign is handled by experienced people based in the UK, never handed to a junior or sent offshore.

Premium tools, free

Nebula, our conversion rate optimisation platform with heatmaps and visitor recordings, is built in free where most agencies charge extra.

Proof

Real Results For Real UK Businesses

We would rather show you than tell you. In 15 years we have grown more than 4,000 UK businesses, from local trades to national brands, across virtually every sector.

4,000+
UK businesses grown
390+
5 star reviews
15 yrs
experience
Google
Partner certified
Case studies

Real results for real UK businesses

We would rather show you than tell you. Here is what hands-on, senior SEO management looks like across very different industries.

Automotive
6%
Conversions up , cost per acquisition down 17%.
Read the case study →
Legal
70%
more leads, conversion rates more than doubled.
Read the case study →
Recruitment
224%
jump in conversions, cost per acquisition down 81%.
Read the case study →
Cybersecurity SaaS
377%
Paid search traffic up , cost per acquisition more than halved.
Read the case study →
E-commerce
1200%
Revenue doubled, leads up .
Read the case study →
Experiences
311%
Bookings up in six months, cost per click down 40%.
Read the case study →
E-commerce
1384%
Conversions up , cost per acquisition down 93%.
Read the case study →
Trades
70%
increase in leads, helping win more contracts.
Read the case study →
E-commerce
82%
more conversions, bounce rate down 21%.
Read the case study →
Legal
1200%
Leads up with 95% lower cost per acquisition, same budget.
Read the case study →
Health & Beauty
850%
increase in conversions, record-low cost per conversion.
Read the case study →
B2B Services
178%
Conversions up while ad spend fell 38%.
Read the case study →
Food
71%
Sales up , cost per result down 48%.
Read the case study →
E-commerce
70%
better cost per conversion within six months.
Read the case study →
Travel & Leisure
1324%
Online sales up , cost per acquisition down 97%.
Read the case study →
Construction
1100%
Leads up , cost per acquisition down 75%.
Read the case study →
E-commerce
1564%
PPC conversions up , cost per acquisition down 240%.
Read the case study →
Food & Drink
349%
Clicks up , engagement up 301%.
Read the case study →
Software / SaaS
177%
Organic traffic up , social traffic up 599%.
Read the case study →
Automotive
6%
Conversions up , cost per acquisition down 17%.
Read the case study →
Legal
70%
more leads, conversion rates more than doubled.
Read the case study →
Recruitment
224%
jump in conversions, cost per acquisition down 81%.
Read the case study →
Cybersecurity SaaS
377%
Paid search traffic up , cost per acquisition more than halved.
Read the case study →
E-commerce
1200%
Revenue doubled, leads up .
Read the case study →
Experiences
311%
Bookings up in six months, cost per click down 40%.
Read the case study →
E-commerce
1384%
Conversions up , cost per acquisition down 93%.
Read the case study →
Trades
70%
increase in leads, helping win more contracts.
Read the case study →
E-commerce
82%
more conversions, bounce rate down 21%.
Read the case study →
Legal
1200%
Leads up with 95% lower cost per acquisition, same budget.
Read the case study →
Health & Beauty
850%
increase in conversions, record-low cost per conversion.
Read the case study →
B2B Services
178%
Conversions up while ad spend fell 38%.
Read the case study →
Food
71%
Sales up , cost per result down 48%.
Read the case study →
E-commerce
70%
better cost per conversion within six months.
Read the case study →
Travel & Leisure
1324%
Online sales up , cost per acquisition down 97%.
Read the case study →
Construction
1100%
Leads up , cost per acquisition down 75%.
Read the case study →
E-commerce
1564%
PPC conversions up , cost per acquisition down 240%.
Read the case study →
Food & Drink
349%
Clicks up , engagement up 301%.
Read the case study →
Software / SaaS
177%
Organic traffic up , social traffic up 599%.
Read the case study →
How we work

Your First 90 Days, Mapped Out

No mystery about what happens after you enquire. Here is the plan at a glance, then the full step-by-step detail.

Day 1

Kickoff and audit

We learn your business, audit your site, rankings and Google Business Profile, and map the searches that matter most.

Weeks 1-2

Foundations

Keyword and competitor research, tracking and benchmarks set up, and the first technical and on-page fixes go live.

Months 1-3

Build and grow

Content and local signals built out. SEO is a long game, so early momentum builds steadily through the first few months.

Ongoing

Grow and report

Monthly report and strategy session, then continuous optimisation toward more rankings, traffic and enquiries.

Rocket
Step 1 Onboarding

Step 1

Onboarding And Local Discovery

We start with a proper conversation about your business, the areas you serve and the type of customers you want to attract. Your dedicated SEO specialist will review your website, existing rankings and Google Business Profile and combine this with an onboarding questionnaire. We will identify your priority services, the towns and cities you want to appear in and what a valuable enquiry looks like so the whole strategy is built around local results that matter to you.

Step 2 Research

Step 2

Keyword And Competitor Research

Next we carry out detailed keyword research focused on local intent. This includes service plus location terms, near me searches and long tail questions your ideal customers are asking. We review the competitors who already rank well in your target areas, analyse their content and backlinks and map the best keywords to the right pages on your site. This gives us a clear plan of what needs to be created, improved and expanded to win more local visibility.

Step 3 Conversion Tracking

Step 3

Tracking, Analytics And Benchmarks

Before we make changes we put proper measurement in place. We check that Google Analytics and Google Search Console are set up correctly, configure goals for calls and enquiries and add tracking so you can see which channels drive leads. We also record baseline rankings, traffic and enquiry levels for your key locations. This means you can clearly see the impact of our local SEO work over time rather than relying on guesswork.

Step 4 Account Build and Initial Optimisation

Step 4

On Site SEO And Technical Foundations

Using the research from earlier stages we optimise your website so it is easy for search engines and customers to understand. This includes improving page titles, meta descriptions, headings, internal links and on page content for local keywords. We also fix key technical issues that may be holding you back such as crawl problems, slow load times and mobile usability so you have a solid foundation for long term local growth.

Step 5 Build and Initial Optimisation Complete

Step 5

Google Business Profile And Local Signals

Your Google Business Profile, formerly Google My Business, is crucial for appearing in the map pack. We optimise your profile from top to bottom including categories, services, description, opening hours, photos and tracking links. We also put a plan in place for regular posts, questions and answers and review responses. Alongside this we work on local citations and directory listings so your business name, address and phone number are consistent across the web, strengthening your local authority.

Step 6 Launch

Step 6

Local Content And Landing Pages

With the foundations in place we then create or improve the pages that will actually rank and convert. This can include local service pages, location pages and helpful blog content that answers common questions in your area. Each page is written to support both users and search engines, with clear calls to action so visitors can easily call, email or request a quote. The goal is simple: more of the right people finding you in the right locations.

Step 7 Data Gathering and Analysis

Step 7

Data Gathering And Behaviour Analysis

After the initial work we focus on collecting meaningful data instead of making quick changes with no evidence. We monitor how users arrive on your site, which pages they visit, how often they call or send enquiries and which locations perform best. We also review search queries in Google Search Console and your Google Business Profile insights so we can see how real local customers are finding and interacting with your business.

Step 8 Initial Optimisation

Step 8

Ongoing Local SEO Optimisation

Using real data we refine and expand the strategy. This can include improving underperforming pages, creating new content to target additional towns, adjusting internal linking, updating meta data and testing different on page calls to action. On the local side we keep your Google Business Profile fresh with new posts and photos and use what we learn to encourage more reviews from happy customers in your key areas.

Research and strategy for SEO

Step 9

Monthly Report And Strategy Session

Each month we provide a clear report that focuses on what matters: visibility in your target areas, enquiries and leads. We walk you through changes in rankings, traffic, Google Business Profile performance and the actions we have taken. We then agree the next set of priorities together so the campaign always reflects your goals, seasonality and any changes in your business.

Step 10 Ongoing Optimisation

Step 10

Long Term Local Growth

Over time your local SEO campaign becomes more powerful as we build on what works and phase out what does not. We continue to grow your presence across your core locations, explore new areas if you want to expand and keep your website and Google Business Profile ahead of local competitors. The result is a steady increase in relevant enquiries and a stronger presence in the places that matter most to your business.

Transparency

Our Transparency Guarantee

The agency industry has a trust problem, and SEO has more than its share of it. We built our whole pricing approach around fixing that. Here is what we guarantee, in writing, to every client.

01

You own your content and site

Your website, content and every improvement we make belong to you, under your own accounts. If you ever leave, you keep everything. No hostage tactics.

02

White-hat SEO only

No schemes and no risky shortcuts. Everything we do follows Google's guidelines, so your rankings are built to last and never put at risk.

03

No long contracts

Simple monthly rolling agreements. Cancel any time with 31 days notice. We keep your business by earning it, not by tying you in.

04

Fixed fee, never a percentage

One clear monthly fee based on your package, never a cut of anything. Your custom quote shows the monthly fee and one-off setup cost upfront, with no surprises.

05

Plain-English reporting

Clear, interactive reporting that shows rankings, organic traffic and enquiries, not vanity metrics. You always know exactly what we did and why.

06

Honest advice

If something is not working, we tell you. If SEO is not the right fit for your goals, we say so. Straight answers, every time.

No contracts. No schemes. No black boxes. You own everything. We earn your business every single month.

Live reporting

See What Your Monthly SEO Report Looks Like

Every SEO client gets a detailed, interactive report and a live Client Portal tracking your search rankings, organic traffic and enquiries, included free. No PDFs, no fluff. Explore a live demo below.

DPOM interactive SEO report screenshot 1DPOM interactive SEO report screenshot 2DPOM interactive SEO report screenshot 3DPOM interactive SEO report screenshot 4
📊

Fully interactive

Not a static PDF. Filter, expand and explore your live rankings and traffic whenever you want, on any device.

📈

Rankings tracked

Every keyword's position, what is in the top 3 and top 10, and exactly what moved this month.

🔍

Traffic and enquiries

Organic clicks, impressions, Search Console data and the enquiries your SEO is generating, in plain numbers.

Plain English

A written summary from your account manager each month: what we did, what improved and what is next.

View a live SEO report demo →

These are real demo reports with sample data. Yours will be personalised to your campaigns.

The team

The People Behind DPOM

☆ Our Senior Team

The People Behind DPOM

DPOM is a family business at heart. Brett and his wife Jayme have built DPOM from a one-man consultancy into one of the UK's most trusted small-business marketing agencies, working with the senior team below every single day.

Brett Dixon

Brett

Founder & Director
Hover for bio
Time at DPOM: 15 Years
Brett Dixon
Founder & Director

25 years in marketing. Worked with Harvey Nichols, BBC Top Gear, Formula One and UK Trade & Investment before founding DPOM in 2010.

Chartered Institute of Marketing member. Computer science background and still codes in multiple languages. Lifelong petrol head.

Jayme Dixon

Jayme

Director
Hover for bio
Time at DPOM: 15 Years
Jayme Dixon
Director

From Tampa, Florida. Worked at one of the city's top legal firms before moving to the UK. Met Brett during his Royal Navy days.

Co-founded DPOM with Brett and Nige. Runs Accounts, HR, Legal and the day-to-day operations that keep DPOM ticking.

Nige

Nige

Director
Hover for bio
Time at DPOM: 15 Years
Nige Dixon
Director

Old-school marketing director from the days long before the internet. Brett's dad, no less, and one of the original brains behind DPOM.

Worked worldwide in marketing across automotive, luxury and travel. Brings decades of brand strategy and commercial instinct that simply cannot be googled.

Camilla

Camilla

Senior Marketing Manager
Hover for bio
Time at DPOM: 3 Years
Camilla
Senior Marketing Manager

10+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.

Passionate about helping small businesses grow, having worked with thousands throughout her career. Dog lover at heart, with her pooch Coco never far away.

Lee

Lee

Senior Marketing Manager
Hover for bio
Time at DPOM: 5 Years
Lee
Senior Marketing Manager

15+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.

Passionate about helping SMEs grow, having worked with thousands of them throughout his career. Dedicated football fan, especially when it comes to Manchester City.

Valerie

Valerie

Operations Manager
Hover for bio
Time at DPOM: 4 Years
Valerie
Operations Manager

Has worked with well-known brands including Ford. Brings a corporate-grade eye for detail to a small-business agency.

The glue that keeps the team together. Never misses a beat, never drops a ball, and quietly makes sure everything runs the way it should.

Patrick

Patrick

Senior Support Manager
Hover for bio
Time at DPOM: 7 Years
Patrick
Senior Support Manager

A PPC expert with nearly 10 years experience in the trenches of Google Ads campaign management.

Heads up our client support team, helping clients solve problems quickly and get exactly what they need, whatever that looks like that day.

James AI Receptionist

James

AI Receptionist
Hover for bio
Available: 24 / 7
James
AI Receptionist

Did you really expect anything less from a forward-thinking digital marketing agency? James is our 24/7 AI receptionist, answering every inbound call instantly, day or night.

He knows who you are the moment you call, remembers every conversation, books straight into our team's diaries, and never has an off day. Built in-house and getting smarter every week.

Speak to our UK SEO team today!

0115 727 0038
OR
GET MY FREE AUDIT in 10-15 minutes
Free SEO audit

Request a Free SEO Audit

We offer every potential customer a free, objective SEO audit. We will tell you, with examples, what is working and what is holding your rankings back, and exactly how we would improve performance. If we do not think we can help you hit your goals, we will tell you that too.

Your free SEO audit covers:

  • Website structure review navigation, content and technical foundations.
  • Keyword performance your current rankings and the biggest opportunities.
  • Competitor analysis how you compare to the sites outranking you, and how to close the gap.
  • Organic traffic analysis where your traffic comes from and where it leaks.
  • Content review which pages earn their keep, which are thin and the gaps worth filling.
  • Technical and crawl health whether Google can find, understand and index every page that matters.
  • Page experience site speed and Core Web Vitals, which Google factors into rankings.
  • Authority profile your site's authority and trust signals, and how to strengthen them safely.
  • Local SEO check your Google Business Profile and local visibility, where it matters to you.
  • Conversion and tracking review call, form and sale tracking so the results are measurable.
  • Growth opportunities quick wins and long-term wins, clearly prioritised.

When your audit is complete we arrange a short online meeting to walk you through it and answer any questions. No cost, no obligation, and you keep the findings either way.

Pricing questions

SEO Pricing FAQs

How much does SEO cost?

Our SEO pricing starts from £185/month for Local SEO, £335/month for National SEO and £585/month for E-Commerce SEO. Those are starting points. Because no two campaigns are the same, every SEO campaign is custom quoted to your market, your goals and how competitive your sector is. It is always a fixed monthly fee, never a percentage of anything. Get your tailored guide price in a couple of minutes using the quote tool on this page.

Why is SEO custom quoted instead of a fixed price?

How much work it takes to rank you depends on your market, your competitors, the size of your site and how far ahead the businesses above you are. A local plumber and a national e-commerce store need very different campaigns. So we treat the published prices as a starting point, then tailor an exact quote to you after a short review of your site and goals. You only ever pay for what your campaign actually needs.

What is the difference between Local, National and E-Commerce SEO?

Local SEO (from £185/month) targets customers in your town or city plus Google Maps, ideal for restaurants, trades and shops. National SEO (from £335/month) targets customers across the whole of the UK with a fuller content programme. E-Commerce SEO (from £585/month) optimises online stores at scale, covering product pages, categories and product feeds. The packages above show what each tier covers, and we confirm the right fit with you in your quote.

Is there a contract or a minimum term?

No long-term contracts. SEO runs on a simple monthly rolling agreement and you can cancel any time with 31 days notice. We earn your business every month rather than tying you in. Every improvement we make to your site is yours to keep if you ever leave.

How long does SEO take to work?

SEO is a long-term strategy. It usually takes a few months to see notable movement, and the results compound the longer you invest. Be wary of anyone promising instant rankings, as the shortcuts behind quick wins can get your site penalised. We build momentum steadily and keep you informed every month.

What is included in my SEO package?

Every package includes keyword research, on-page optimisation, a detailed monthly report and a live client portal, with the work scaling up as you move from Local to National to E-Commerce. Higher tiers add a fuller content programme, technical SEO, authority building and large-catalogue work. Nebula, our conversion rate optimisation platform, is included free with every SEO package. Your exact scope is confirmed in your custom quote.

Is Nebula really included free?

Yes. Nebula, our conversion rate optimisation platform, is included free with every SEO package at every tier, Local, National and E-Commerce. Heatmaps, visitor recordings and more help you get the most from the traffic your SEO earns, with nothing extra to pay.

Are there setup fees?

A one-off setup fee covers the initial groundwork to get your campaign live, including the technical and tracking foundations. It is shown clearly in your custom quote alongside your monthly fee, so there are no surprises. After that you simply pay your fixed monthly fee.

Do you do SEO and Google Ads together?

Yes. Many clients run both, and they work well together. Google Ads puts you at the top instantly while SEO builds lasting organic visibility. We can manage the full mix and bundle services so you save across the lot. Just ask for a combined quote.

Learn

From The DPOM Blog

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Get a free, no-obligation account audit in 10-15 minutes, or talk to our team about the right plan for where you are now. Google Partner, 15 years, 4,000+ UK businesses, and a UK team that actually answers the phone.

Get My Free Account Audit

No contracts. You own your account. Cancel anytime with 30 days notice.

Call our small business SEO experts today!

0115 727 0038
OR
GET MY FREE AUDIT in 10-15 minutes