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The low-risk way into professional Google Ads. For a fixed £145 per month our experienced UK team manages campaigns running up to £500 a month of ad spend, with AI James, click-fraud protection and detailed reporting all included.
Tell us a little about your business and your goals. We will come back fast with honest advice, no jargon and no hard sell.
Google Ads Starter is the easiest, lowest-risk way into professional Google Ads management. It is built for small businesses, smaller budgets and first-time advertisers who want their account run properly by experts without a big commitment.
The price is simple and fixed. You pay £145 per month as a management fee, and that fee manages campaigns running up to £500 per month of Google Ads ad spend. The two numbers are separate: the £145 is what you pay DPOM to manage your account, and the £500 is the ceiling on what you spend with Google itself. Your fee never moves as a percentage of your spend, so your costs stay predictable.
With 15 years of experience and hundreds of five-star reviews, DPOM gives smaller advertisers the same expert hands and honest approach as our larger clients. Starter protects your investment under the watchful eyes of seasoned experts, and you can climb the ladder the moment you outgrow it.
Premium tools, included as standard where most agencies charge extra. No contracts, no jargon, no hidden fees, and a team you can actually reach.
Specialist AdWords and Google Ads experts since 2011. We have seen every algorithm change and platform update, including the rename from AdWords to Google Ads, and adapted through all of it.
James, your free AI account assistant, answers your questions day or night. But every campaign change is made by a real person on our UK team. You get the speed of AI with the judgement of 15 years experience.
Based on your ad spend tier, not a percentage of spend. No hidden costs. You always know exactly what you pay.
Keep everything if you ever leave. No hostage tactics, no holding your account ransom.
Your account is handled by experienced people based in the UK, not handed to a junior or sent offshore.
Click fraud protection and CRO tools built in, where most agencies bolt them on as paid extras.
Everything you need to run Google Ads well from day one, all for one fixed monthly fee.
Your campaigns are built and optimised by our experienced UK team, qualified by Google and with years of experience helping small businesses grow.
Your AI account assistant that you can call any time to ask how performance is looking. AI James is a UK first and is included with Starter at no extra cost.
Expert bid management, full conversion tracking and detailed monthly reports, so you always know exactly what return your budget is delivering.
We run Search, Performance Max and Shopping campaigns, with retargeting included, so your business is covered across the ways customers find you on Google.
Sentinel blocks bots and competitors clicking your ads, so your budget reaches real prospects instead of being wasted on fraudulent clicks.
Email support, full support portal access and free set up, all with no long-term contracts so you stay because the results are working.
Most agencies charge extra for the tools that actually protect and grow your budget. We build them in as standard, powered by the latest artificial intelligence technology. Meet your free tool suite, and James, your AI account assistant.
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JamesAI assistant
Your own AI account assistant, included free. On call 24 hours a day, 7 days a week.
We built James in-house, and right now we're the only Google Ads agency in the country that gives every client their own AI account assistant. A genuine first for our industry, included with your management at no extra cost. Others will copy it. Our clients have it now.
No menus, no "press 1 for...". Whatever you'd ask your account manager, ask James, day or night.
He answers your questions and passes anything you ask straight to your account management team, so nothing gets missed. Every change to your ads is made by a real person, never by AI.
Click Fraud Protection
Switched on from day one. Bots and repeat-offender clickers drain budgets quietly. Sentinel blocks them so more of your spend reaches real customers.
Learn more about Sentinel →CRO Platform
Heatmaps, scroll tracking and session recordings. See exactly how visitors behave on your landing pages so we can turn more of your clicks into enquiries.
Learn more about Nebula →Want to track your competitors' ads, keywords and strategy too? Pulsar is an optional add-on on any tier. Starter includes James and Sentinel free; Nebula is free from Lite up.
No mystery about what happens after you enquire. Here is the plan at a glance, then the full step-by-step detail.
We learn your business and audit your account, or build from scratch. Sentinel click fraud protection is switched on from day one.
Campaigns built, conversion tracking set up, ads written and live.
We gather real data and tune targeting, bids and ad copy. Most clients see meaningful improvements within the first 4 to 6 weeks.
Monthly report and strategy session, then continuous optimisation toward more enquiries at a lower cost.
We start by having your dedicated Google Ads specialist talk to you about your goals and objectives in addition to learning as much about your business as possible. We do this with both a questionnaire and a detailed discussion with your account manager. During this process we discuss in detail your ROI goals, what makes your business stand out and how we can maximise your results as your Google Ads agency.
We'll analyse your account data and research your competitors to give us a strong foundation to build and optimise your campaigns. If you're new to Google Ads and PPC in general, we'll perform keyword research and develop an understanding of how your customers will find you. This, combined with your onboarding questionnaire, will help us build and/or optimise your PPC campaigns to deliver the best possible ROI.
We can't improve what we can't measure, so one of the very first steps with any Google Ads account is to configure conversion tracking correctly. This allows us to learn which keywords and ads generate phone calls, emails, forms and, of course, sales. Many PPC agencies struggle to correctly track conversions; however our in house technical experts will work with you to ensure all conversions are tracked accurately.
Using the information learned in the previous stages, we'll get to work crafting campaigns that will encourage website visitors to buy or get in touch to learn more about your services or products. We'll use the campaign types that are most likely to provide the results you expect and work closely with you to ensure you fully understand the process and what to expect next.
We will let you know our initial work is complete and provide you with an opportunity to review your new campaigns and provide feedback. We believe working collaboratively generates the best results, so we value any and all feedback you provide. Once the initial PPC campaign is built we will get to work optimising it, and as we analyse your PPC data, we'll make incremental changes to your ad campaigns to drive further results.
Once you're happy we go live and start to collect initial data. We then optimise based on this data to learn what drives visitors to convert and then to manage your Google Ads and optimise them to maximise results. We'll then provide regular reports and discuss progress on an ongoing basis. Over the next few months, your PPC campaigns will evolve further as we optimise based on the data within your Google Ads campaign.
After launch, we focus on collecting meaningful data rather than making knee-jerk changes. We monitor search terms, audience signals, devices and locations to understand how real customers are interacting with your ads. This early data gives us the evidence we need to make smart decisions instead of guesswork.
Using the first wave of data, we begin initial optimisations: refining keywords, updating ad copy, adjusting bids and tightening audience targeting. At this stage we’re still in the “learning” phase, so the goal is to steadily improve efficiency and cut obvious waste, not to achieve perfection overnight.
We’ll provide a detailed monthly report and arrange a meeting to walk you through the early results and plan the next steps together. We’re very transparent: we don’t expect campaigns to be highly profitable straight away and it can often take 3+ months of data and refinement before performance really takes off.
Each month we use the previous month’s data to further refine your campaigns: testing new ideas, reallocating budget towards top performers and reacting to seasonal trends. We’ll continue regular review meetings so we can collaborate on the approach, align with your wider business goals and keep pushing results forward.
Starter is the first rung on the ladder, and you are never locked to it. As your budget and ambitions grow, you can move up to a tier with more features. Lite is £295 a month, Standard is £445 a month and our most popular package, and Elite is £695 a month, with each step adding more to support faster growth.
Two things to know about the higher tiers. A dedicated human account manager you can speak to directly, and our Nebula CRO platform for improving the conversions your website earns from clicks, both begin at Lite rather than Starter. On Starter your support comes through AI James, our UK team, email and the portal, which is plenty to run a tidy account on a smaller budget.
You can upgrade or downgrade at any time as your needs change. To see the full side-by-side comparison of every tier and get an instant quote, visit our PPC pricing packages page.
We would rather show you than tell you. In 15 years we have grown more than 4,000 UK businesses, from local trades to national brands, across virtually every sector.
We would rather show you than tell you. Here is what hands-on, senior Google Ads management looks like across very different industries.
We would rather let our clients do the talking. Here is what real UK businesses say about working with us.
Fifteen years across very different markets means we have almost certainly run Google Ads in yours. Tap your sector to see how we help.
Plumbers, electricians, builders and roofers. We win you local, ready-to-hire enquiries with tight location targeting, call tracking and ads that show up the moment someone needs the job doing, not tyre-kickers.
From personal injury to conveyancing, we target high-intent legal searches, filter out the time-wasters with smart negatives, and track form and call enquiries so you see exactly which case types your spend brings in.
Shopping, PMax and Search built around margin, not just revenue. Feed optimisation, product-level bidding and Nebula CRO on your product pages to turn more clicks into checkouts.
Clinics, dentists, cosmetic and private healthcare. Compliant, sensitive ad copy that builds trust, with bidding focused on booked consultations and high-value treatments.
Longer sales cycles need smarter tracking. We target decision-makers, optimise to qualified leads and demo bookings rather than vanity clicks, and feed your CRM the data it needs.
Demo and trial sign-ups at a cost that works for your LTV. Search and PMax tuned to in-market buyers, with conversion tracking that follows the funnel from click to MQL.
FCA-aware campaigns for brokers, advisers and lenders. Careful keyword and audience work to reach genuine prospects in a high-cost, high-scrutiny space.
Estate agents, lettings, removals and home improvement. Local-first targeting and seasonal bid management to capture demand exactly when and where it spikes.
Resorts, attractions and experiences. We drive bookings with demand-led budgets, strong creative and remarketing that brings browsers back to buy.
Course providers, training and recruitment-into-education. We fill places and drive applications with intent-led search and tight cost-per-enquiry control.
Niche, technical products with small audiences. Precise keyword work and Microsoft Ads where your buyers actually search, with quote-request tracking.
Restaurants, venues and food brands. Local awareness and bookings driven through Search, PMax and social, tuned to covers and orders, not just impressions.
Dealers, garages and motor services. We capture high-intent local searches and track calls and bookings so every pound is measured against real jobs won.
We help you make the most of the Google Ad Grant alongside paid search, driving donations, sign-ups and awareness on a tight budget.
The agency industry has a trust problem. We built our whole approach around fixing it. Here is what we guarantee, in writing, to every client.
Your Google Ads account and all its data belong to you, set up under your own ID. If you ever leave, you keep everything. No hostage tactics.
Your budget goes to Google, in full. We never take a cut of your ad spend or hide a margin. You pay one clear management fee, nothing more.
Simple monthly rolling agreements. Cancel anytime with 30 days notice. We keep your business by earning it, not by tying you in.
Clear, interactive reporting that shows real results, leads and cost per enquiry, not vanity metrics. You always know exactly what we did and why.
Log in to your client portal any time to see live performance and the work we have done. Nothing is hidden behind a black box.
If something is not working, we tell you. If a tier or channel is not right for you, we say so. Straight answers, every time.
No contracts. No markup. No black boxes. You own everything. We earn your business every single month.
Every client gets a fully interactive monthly report, not a static PDF. We detail everything we did, celebrate the wins and lay out exactly how we will push your results further next month.
Not a static PDF. Filter, expand and explore your live data whenever you want, on any device.
Every change we made that month, written in plain English, so you always know what you are paying for.
We highlight the results that matter, more leads and lower cost per enquiry, so progress is impossible to miss.
Clear next steps and recommendations for the month ahead. We are always pushing for more.
A real interactive demo with sample data. Yours is personalised to your campaigns.
DPOM is a family business at heart. Brett and his wife Jayme have built DPOM from a one-man consultancy into one of the UK's most trusted small-business marketing agencies, working with the senior team below every single day.
25 years in marketing. Worked with Harvey Nichols, BBC Top Gear, Formula One and UK Trade & Investment before founding DPOM in 2010.
Chartered Institute of Marketing member. Computer science background and still codes in multiple languages. Lifelong petrol head.
From Tampa, Florida. Worked at one of the city's top legal firms before moving to the UK. Met Brett during his Royal Navy days.
Co-founded DPOM with Brett and Nige. Runs Accounts, HR, Legal and the day-to-day operations that keep DPOM ticking.
Old-school marketing director from the days long before the internet. Brett's dad, no less, and one of the original brains behind DPOM.
Worked worldwide in marketing across automotive, luxury and travel. Brings decades of brand strategy and commercial instinct that simply cannot be googled.
10+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.
Passionate about helping small businesses grow, having worked with thousands throughout her career. Dog lover at heart, with her pooch Coco never far away.
15+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.
Passionate about helping SMEs grow, having worked with thousands of them throughout his career. Dedicated football fan, especially when it comes to Manchester City.
Has worked with well-known brands including Ford. Brings a corporate-grade eye for detail to a small-business agency.
The glue that keeps the team together. Never misses a beat, never drops a ball, and quietly makes sure everything runs the way it should.
A PPC expert with nearly 10 years experience in the trenches of Google Ads campaign management.
Heads up our client support team, helping clients solve problems quickly and get exactly what they need, whatever that looks like that day.
Did you really expect anything less from a forward-thinking digital marketing agency? James is our 24/7 AI receptionist, answering every inbound call instantly, day or night.
He knows who you are the moment you call, remembers every conversation, books straight into our team's diaries, and never has an off day. Built in-house and getting smarter every week.
Already running Google Ads? We will review your account in 10-15 minutes and show you exactly where budget is leaking and where the quick wins are. No cost, no obligation, and you keep the findings whether you work with us or not.
We can also take over and fix an existing underperforming account. Most issues we spot in minutes.
Starter includes management by our experienced UK team, AI James your callable AI account assistant, expert bid management, conversion tracking and detailed monthly reports. You also get Search, Performance Max and Shopping campaigns with retargeting, Sentinel click-fraud protection, email support, support portal access, free set up and no long-term contracts.
Starter is a fixed management fee of £145 per month, never a percentage of your ad spend. That fee covers managing campaigns running up to £500 a month of Google Ads ad spend, so your costs stay predictable as you grow.
The £500 is the amount you spend with Google on ads each month, separate from the £145 management fee you pay DPOM. Starter is designed to manage up to £500 a month of ad spend. If your budget grows beyond that, Lite and our higher tiers are built to manage larger spends.
Yes. Starter is the first rung on the ladder and you can upgrade at any time. Most clients move up to Lite at £295, Standard at £445 or Elite at £695 as their budget and ambitions grow. You can also downgrade if your needs change.
Starter is the entry package for smaller budgets, supported by AI James, our UK team, email and the portal. Lite at £295 a month adds a dedicated human account manager you can speak to directly and our Nebula CRO platform, neither of which is part of Starter.
No long-term contract. We work on a simple monthly rolling agreement and you can cancel any time with 31 days notice. You also keep ownership of your own Google Ads account.
Set up is free when you already have a Google Ads account and conversion tracking in place, so you pay nothing beyond the £145 monthly fee. A one-off setup fee only applies if a brand-new Google Ads account or conversion tracking needs building from scratch.
Yes. You own your Google Ads account outright. We manage it for you on your behalf, and if you ever leave, the account and all its history stay with you.
There is no minimum ad spend. Starter is built for small businesses, smaller budgets and first-time advertisers, and is designed to manage spends up to £500 a month.
Starter is ideal for small businesses, smaller budgets and first-time advertisers who want professional Google Ads management without a big commitment. It is the low-risk way to get your account run properly by experts.
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Offer all of this under your own brand.
Running an agency yourself? Our White Label Google Ads service lets you offer all of this under your own brand.
Get a free, no-obligation account audit in 10-15 minutes, or talk to our team about the right plan for where you are now. Google Partner, 15 years, 4,000+ UK businesses, and a UK team that actually answers the phone.
No contracts. You own your account. Cancel anytime with 30 days notice.