Make no mistake, we are at war! We are fighting an invisible enemy that can and does strike at any time. The only way to beat it is to follow the guidelines and starve it out because we will win this battle of attrition.
When Will Your Business Recover?
That’s all very well but what are your plans for business recovery? Will you wait until we are given the all-clear before resuming your business relationships and sales? If that’s your strategy, it could take an additional three months to get where you were pre-virus. So, you could be looking at a total of six months where your sales and your brand will suffer. What will you do?
You Have to be Proactive
You will need to be proactive, you need to grasp this opportunity with both hands, you need to maintain your online sales strategy to keep ahead of your competitors. Even a small, well-targeted online campaign will help your business recover. Remember, the status quo will not be restored like flicking on a light switch, it will be a gradual process and as such, your online marketing will need managing on a daily basis so that you can respond to your markets, and take advantage. This is what your competitors will be doing, and if you’re not advertising, you’re not selling.
Your Marketplace Advantage
The months following the eradication of the coronavirus will be challenging for everyone and every business. By maintaining, starting or even increasing a marketing campaign, you will have an advantage over your competitors for both sales and brand awareness.
Be safe, stay safe, and let’s get building!
