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Google Ad Grants gives eligible nonprofits up to $10,000 a month in free Google Search advertising. We have managed Google Ads for UK charities and businesses for 15 years, keeping your grant compliant, your costs at zero and your cause in front of the people who need it most.
Tell us about your charity and your mission. We will come back fast with where the impact is, no jargon and no hard sell.
Google Ad Grants gives eligible charities up to $10,000 a month in free Google Search advertising, putting your cause at the top of the results the moment someone looks for support, guidance or a charity to get behind. It is one of the most cost-effective ways to grow awareness, donations and volunteers, but only when the account is run with care.
Grant accounts follow tighter rules than standard Google Ads, with restrictions on bidding, keywords, account structure and a minimum click-through rate to maintain every month. Break them and your grant can be paused. Our job is to keep your campaigns active, relevant and fully compliant, so every pound of that free budget works towards real-world impact.
With 15 years managing Google Ads for charities and businesses alike, and hundreds of five-star reviews, DPOM combines a deep understanding of the Ad Grants rulebook with honest reporting and clear strategy. We focus on the actions that matter to your organisation, from donations to sign-ups, and we keep your account healthy so your charity can grow, engage and inspire.
Premium tools, included as standard where most agencies charge extra. No contracts, no jargon, no hidden fees, and a team you can actually reach.
Specialist AdWords and Google Ads experts since 2011. We have seen every algorithm change and platform update, including the rename from AdWords to Google Ads, and adapted through all of it.
James, your free AI account assistant, answers your questions day or night. But every campaign change is made by a real person on our UK team. You get the speed of AI with the judgement of 15 years experience.
Based on your ad spend tier, not a percentage of spend. No hidden costs. You always know exactly what you pay.
Keep everything if you ever leave. No hostage tactics, no holding your account ransom.
Your account is handled by experienced people based in the UK, not handed to a junior or sent offshore.
Click fraud protection and CRO tools built in, where most agencies bolt them on as paid extras.
Ad Grants accounts must clear a strict set of rules to stay active. We manage every one of them for you, all handled by your dedicated UK account manager.
Grant accounts must hold a 5% click-through rate every month or risk suspension. We keep keywords tightly relevant, write compelling ads and prune weak terms so your account clears the threshold.
Google requires meaningful conversion tracking on grant accounts. We set up tracking for donations, sign-ups, contact forms, event registrations and downloads, so you can see the actions that matter and stay compliant.
Grant rules ban most single-word keywords and overly generic terms, and expect a sound campaign structure. We build focused campaigns with strong themes and the negative keywords that keep traffic on point.
Accounts need regular activity to stay eligible, with at least two changes every 90 days. We monitor performance continuously, optimise relentlessly and keep your grant in good standing all year round.
Most agencies charge extra for the tools that actually protect and grow your budget. We build them in as standard, powered by the latest artificial intelligence technology. Meet your free tool suite, and James, your AI account assistant.
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JamesAI assistant
Your own AI account assistant, included free. On call 24 hours a day, 7 days a week.
We built James in-house, and right now we're the only Google Ads agency in the country that gives every client their own AI account assistant. A genuine first for our industry, included with your management at no extra cost. Others will copy it. Our clients have it now.
No menus, no "press 1 for...". Whatever you'd ask your account manager, ask James, day or night.
He answers your questions and passes anything you ask straight to your account management team, so nothing gets missed. Every change to your ads is made by a real person, never by AI.
Click Fraud Protection
Switched on from day one. Bots and repeat-offender clickers drain budgets quietly. Sentinel blocks them so more of your spend reaches real customers.
Learn more about Sentinel →CRO Platform
Heatmaps, scroll tracking and session recordings. See exactly how visitors behave on your landing pages so we can turn more of your clicks into enquiries.
Learn more about Nebula →Want to track your competitors' ads, keywords and strategy too? Pulsar is an optional add-on on any tier. Starter includes James and Sentinel free; Nebula is free from Lite up.
No mystery about what happens after you enquire. Here is the plan at a glance, then the full step-by-step detail.
We learn your business and audit your account, or build from scratch. Sentinel click fraud protection is switched on from day one.
Campaigns built, conversion tracking set up, ads written and live.
We gather real data and tune targeting, bids and ad copy. Most clients see meaningful improvements within the first 4 to 6 weeks.
Monthly report and strategy session, then continuous optimisation toward more enquiries at a lower cost.
We start by having your dedicated Google Ads specialist talk to you about your goals and objectives in addition to learning as much about your business as possible. We do this with both a questionnaire and a detailed discussion with your account manager. During this process we discuss in detail your ROI goals, what makes your business stand out and how we can maximise your results as your Google Ads agency.
We'll analyse your account data and research your competitors to give us a strong foundation to build and optimise your campaigns. If you're new to Google Ads and PPC in general, we'll perform keyword research and develop an understanding of how your customers will find you. This, combined with your onboarding questionnaire, will help us build and/or optimise your PPC campaigns to deliver the best possible ROI.
We can't improve what we can't measure, so one of the very first steps with any Google Ads account is to configure conversion tracking correctly. This allows us to learn which keywords and ads generate phone calls, emails, forms and, of course, sales. Many PPC agencies struggle to correctly track conversions; however our in house technical experts will work with you to ensure all conversions are tracked accurately.
Using the information learned in the previous stages, we'll get to work crafting campaigns that will encourage website visitors to buy or get in touch to learn more about your services or products. We'll use the campaign types that are most likely to provide the results you expect and work closely with you to ensure you fully understand the process and what to expect next.
We will let you know our initial work is complete and provide you with an opportunity to review your new campaigns and provide feedback. We believe working collaboratively generates the best results, so we value any and all feedback you provide. Once the initial PPC campaign is built we will get to work optimising it, and as we analyse your PPC data, we'll make incremental changes to your ad campaigns to drive further results.
Once you're happy we go live and start to collect initial data. We then optimise based on this data to learn what drives visitors to convert and then to manage your Google Ads and optimise them to maximise results. We'll then provide regular reports and discuss progress on an ongoing basis. Over the next few months, your PPC campaigns will evolve further as we optimise based on the data within your Google Ads campaign.
After launch, we focus on collecting meaningful data rather than making knee-jerk changes. We monitor search terms, audience signals, devices and locations to understand how real customers are interacting with your ads. This early data gives us the evidence we need to make smart decisions instead of guesswork.
Using the first wave of data, we begin initial optimisations: refining keywords, updating ad copy, adjusting bids and tightening audience targeting. At this stage we’re still in the “learning” phase, so the goal is to steadily improve efficiency and cut obvious waste, not to achieve perfection overnight.
We’ll provide a detailed monthly report and arrange a meeting to walk you through the early results and plan the next steps together. We’re very transparent: we don’t expect campaigns to be highly profitable straight away and it can often take 3+ months of data and refinement before performance really takes off.
Each month we use the previous month’s data to further refine your campaigns: testing new ideas, reallocating budget towards top performers and reacting to seasonal trends. We’ll continue regular review meetings so we can collaborate on the approach, align with your wider business goals and keep pushing results forward.
New to Ad Grants, or had a grant suspended? Here is how it works and where we fit in.
To qualify for Google Ad Grants your organisation needs valid charitable status as defined in your country, for example registration with the Charity Commission in the UK, agreement to the programme terms, and a high-quality website that meets Google's criteria. Government bodies, hospitals and most schools are not eligible. Most registered UK charities with a solid website can apply.
You enrol through Google for Nonprofits, verify your charity status and activate Ad Grants in your Google Ads account. Please note we do not handle the grant application itself, but once you are approved we take over the account and get your campaigns built, compliant and live.
Grants are most often suspended for falling below the 5% click-through rate, breaking the keyword or structure rules, or going inactive. We audit the account, fix the underlying issues, rebuild where needed and bring everything back in line with policy so your grant can be reinstated and start performing again. Proactive management is the best way to make sure it never happens in the first place.
We would rather show you than tell you. In 15 years we have grown more than 4,000 UK businesses, from local trades to national brands, across virtually every sector.
We would rather show you than tell you. Here is what hands-on, senior Google Ads management looks like across very different industries.
We would rather let our clients do the talking. Here is what real UK businesses say about working with us.
The agency industry has a trust problem. We built our whole approach around fixing it. Here is what we guarantee, in writing, to every client.
Your Google Ads account and all its data belong to you, set up under your own ID. If you ever leave, you keep everything. No hostage tactics.
Your budget goes to Google, in full. We never take a cut of your ad spend or hide a margin. You pay one clear management fee, nothing more.
Simple monthly rolling agreements. Cancel anytime with 30 days notice. We keep your business by earning it, not by tying you in.
Clear, interactive reporting that shows real results, leads and cost per enquiry, not vanity metrics. You always know exactly what we did and why.
Log in to your client portal any time to see live performance and the work we have done. Nothing is hidden behind a black box.
If something is not working, we tell you. If a tier or channel is not right for you, we say so. Straight answers, every time.
No contracts. No markup. No black boxes. You own everything. We earn your business every single month.
Every client gets a fully interactive monthly report, not a static PDF. We detail everything we did, celebrate the wins and lay out exactly how we will push your results further next month.
Not a static PDF. Filter, expand and explore your live data whenever you want, on any device.
Every change we made that month, written in plain English, so you always know what you are paying for.
We highlight the results that matter, more leads and lower cost per enquiry, so progress is impossible to miss.
Clear next steps and recommendations for the month ahead. We are always pushing for more.
A real interactive demo with sample data. Yours is personalised to your campaigns.
DPOM is a family business at heart. Brett and his wife Jayme have built DPOM from a one-man consultancy into one of the UK's most trusted small-business marketing agencies, working with the senior team below every single day.
25 years in marketing. Worked with Harvey Nichols, BBC Top Gear, Formula One and UK Trade & Investment before founding DPOM in 2010.
Chartered Institute of Marketing member. Computer science background and still codes in multiple languages. Lifelong petrol head.
From Tampa, Florida. Worked at one of the city's top legal firms before moving to the UK. Met Brett during his Royal Navy days.
Co-founded DPOM with Brett and Nige. Runs Accounts, HR, Legal and the day-to-day operations that keep DPOM ticking.
Old-school marketing director from the days long before the internet. Brett's dad, no less, and one of the original brains behind DPOM.
Worked worldwide in marketing across automotive, luxury and travel. Brings decades of brand strategy and commercial instinct that simply cannot be googled.
10+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.
Passionate about helping small businesses grow, having worked with thousands throughout her career. Dog lover at heart, with her pooch Coco never far away.
15+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.
Passionate about helping SMEs grow, having worked with thousands of them throughout his career. Dedicated football fan, especially when it comes to Manchester City.
Has worked with well-known brands including Ford. Brings a corporate-grade eye for detail to a small-business agency.
The glue that keeps the team together. Never misses a beat, never drops a ball, and quietly makes sure everything runs the way it should.
A PPC expert with nearly 10 years experience in the trenches of Google Ads campaign management.
Heads up our client support team, helping clients solve problems quickly and get exactly what they need, whatever that looks like that day.
Did you really expect anything less from a forward-thinking digital marketing agency? James is our 24/7 AI receptionist, answering every inbound call instantly, day or night.
He knows who you are the moment you call, remembers every conversation, books straight into our team's diaries, and never has an off day. Built in-house and getting smarter every week.
Already running Google Ads? We will review your account in 10-15 minutes and show you exactly where budget is leaking and where the quick wins are. No cost, no obligation, and you keep the findings whether you work with us or not.
We can also take over and fix an existing underperforming account. Most issues we spot in minutes.
Our Google Ad Grants management is a fixed monthly fee based on your tier, never a percentage of spend. It starts at £145/month, so your costs stay predictable while the grant itself gives you up to $10,000 a month of free advertising. Use our instant quote tool for a price tailored to you.
Google Ad Grants is a programme that gives eligible nonprofits up to $10,000 USD per month in free advertising on Google Search. It helps charities extend their message to a wider audience and reach potential donors and volunteers, using text ads that appear in search results.
Your charity needs valid charitable status as defined in your country, for example registration with the Charity Commission in the UK, agreement to the programme's terms and conditions, and a high-quality website that meets Google's Ad Grants criteria. Government entities, hospitals and most schools are not eligible.
Ad Grants accounts must maintain a 5% click-through rate each month. If the account drops below it for two consecutive months the grant can be suspended. We keep keywords relevant, ads compelling and underperforming terms paused so your account stays comfortably above the threshold.
You must hold a 5% click-through rate, run meaningful conversion tracking, avoid most single-word and overly generic keywords, keep a sound account structure, and make at least two changes every 90 days. We manage all of these requirements for you as part of the service.
Yes. Grants are usually suspended for a low click-through rate, broken keyword or structure rules, or inactivity. We audit the account, fix the underlying issues, rebuild where needed and bring it back in line with policy so the grant can be reinstated and start performing again.
No. The Google Ad Grant is exclusively for text ads on Google Search and cannot be used on the Display Network, YouTube or other platforms. To reach people across those channels you would run paid Google Ads alongside the grant.
Absolutely, and many charities do. The grant covers Search text ads up to $10,000 a month, and paid campaigns add reach across Shopping, Display, YouTube and Performance Max, plus higher-priority Search positions. We manage the grant and your paid budget together for maximum impact.
We use proper conversion tracking and Google Analytics to measure donations, sign-ups, form submissions and other key actions, then report on clicks, conversions and the effectiveness of your keywords and ads. Every charity client also gets a live Client Portal, updated daily.
Yes. We exclusively support small and medium UK organisations and work with charities of every size. Whether you are applying for your first grant or scaling an established account, our Google Ad Grants management is built around your mission and budget.
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Get a free, no-obligation account audit in 10-15 minutes, or talk to our team about the right plan for where you are now. Google Partner, 15 years, 4,000+ UK businesses, and a UK team that actually answers the phone.
No contracts. You own your account. Cancel anytime with 30 days notice.