Landing pages for your ads · Google Partner
Touchdown builds landing pages for your Google Ads and shows them on your own website address. No DNS changes, no new hosting, no developer. Included with Google Ads Standard, Elite and Premium.
Where an ad click is lost
You pay for the click. What the visitor sees next decides whether it becomes an enquiry. Tap a problem to see what Touchdown does about it.
Four common landing page problems, and one goal. Tap one.
Every ad lands on the same homepage, built for everyone, so the visitor has to hunt for what they clicked for. Each ad can have its own Touchdown page, shown on your own website address when someone clicks that ad. The ad links to your own site with a short marker, for example yoursite.co.uk/?lp=boilers.A page for each adSee what Touchdown does
The ad promised one thing and the page opens with another, so people leave in seconds. James builds the first draft from your own Google Ads account, so each page’s headline matches the searches and ads that send people to it. Your account manager checks it.Matched to your adsSee how pages are written
A full menu, a busy layout and the phone number three scrolls down give the visitor every way out except an enquiry. One goal per page. The phone number and a short form sit in the first screen, there is a sticky call button on mobile, real trust signals, and no menu to wander off.Landing page best practiceSee the page
Enquiries arrive, but nothing ties them back to the ad and the page that produced them. Every lead is tracked into your Google Ads conversions and into our CRM, so you can see what your ads bring in.Tracked leadsSee the tracking
The goal: the person who clicked your ad becomes an enquiry, and then a customer. You approve every page in Mission Control before it goes live. If our code is ever removed from your site, the ad simply lands on your normal page.You approve every pageSee the packages
What Touchdown does
Touchdown is landing page design and tracking for your Google Ads, done for you. Each page is built to landing page best practice, from your own brand and your own Ads account. Turn a card to see the fix.
The problem
What we do
Each page is built from your own brand: your logo, colours and contact details, taken from your website. It looks like your business, because it is on your own address.
The problem
What we do
Touchdown reads your own Google Ads account, so the headline on each page matches the searches and ads that send people to it. James builds the first draft and your account manager checks it.
The problem
What we do
One goal per page. The phone number and a short form are in the first screen, a sticky call button follows visitors on mobile, and there is no menu to wander off. Real trust signals sit on the page, and it is built to load fast.
The problem
What we do
Every lead is tracked into your Google Ads conversions and into our CRM, so you see what your ads bring in, page by page.
The problem
What we do
Nothing technical for you to do: no DNS changes, no new hosting and no developer. The DPOM code already on your site shows the Touchdown page when someone clicks the ad. Everyone else sees your normal site, and Google sees the same page visitors see.
The problem
What we do
You approve every page in Mission Control before it goes live. If our code is ever removed from your site, the ad simply lands on your normal page.
How Touchdown works
Your ad links to your own website with a short marker, for example theirsite.co.uk/?lp=boilers. Visitors from that ad see the Touchdown page. Everyone else sees your normal site.
Your logo, colours and contact details come from your website. The searches and ads that send people to each page come from your own Google Ads account.
James builds the first draft of each landing page. Your account manager checks it against your account and your business before you see it.
Each page comes to you in Mission Control. Nothing goes live until you approve it.
The DPOM code already on your site shows the page when someone clicks the ad. There is nothing technical for you to do: no DNS changes, no new hosting, no developer. Every lead is tracked into your Google Ads conversions and our CRM.
Touchdown pricing
Touchdown is for Google Ads clients. It is included with Google Ads Standard, Elite and Premium, with unlimited landing pages, as many as your campaigns need. On Starter and Lite you can add it for £95 a month, up to 3 landing pages.
Add-on
Add Touchdown to Google Ads Starter or Lite
£95a month + VAT
Google Ads Starter from £145, Lite from £295 a month + VAT
Touchdown on Starter and Lite
Included
Part of Google Ads Standard, Elite and Premium
Includedin the package
Google Ads Standard from £445, Elite from £695 a month + VAT, Premium with Brett
Touchdown on Standard, Elite and Premium
It is not sold on its own, or with SEO or social. New to DPOM? Choose a Google Ads package and we will set Touchdown up with it.
Before you choose
A landing page is where your ad spend either turns into an enquiry or does not. Ask these first, of us or anyone.
Do I need to change my DNS or move my website?
NoNo. There are no DNS changes, no new hosting and no developer. Nothing technical for you to do.
Does the page sit on my own website address?
YesYes. Your ad links to your own site with a short marker, for example yoursite.co.uk/?lp=boilers.
What does everyone else see?
NoYour normal website. Only people who click the ad see the Touchdown page.
Does Google see the same page my visitors see?
YesYes. Google sees the same page visitors see.
Who writes the page?
YesJames builds the first draft from your brand and your Google Ads account, and your account manager checks it.
Can a page go live without my say?
NoNo. You approve every page in Mission Control before it goes live.
Will I see which leads came from which page?
YesEvery lead is tracked into your Google Ads conversions and our CRM, so you see what your ads bring in.
What happens if I stop using it?
YesIf our code is ever removed from your site, the ad simply lands on your normal page.
How many pages do I get?
YesUnlimited landing pages on Standard, Elite and Premium. On Starter and Lite, up to 3 pages for £95 a month + VAT.
Can I talk to a real person?
YesCall our UK team on 0115 647 0111.
People and AI, together
DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.
An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.
AI does the routine, people decide.
A family business, looking after UK businesses since 2011
Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.
Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.
The marketing that brings the right people to you.
Our own tools for what happens after the click.
Every change James makes is based on data, and a person can always override it.
How we use AI to get you ahead, honestlyTouchdown FAQs
Touchdown is landing pages for your ads. We build a page for your Google Ads and show it on your own website address when someone clicks the ad, with nothing technical for you to do.
The click is paid for, so the page it lands on decides what you get for the money. A page made for one ad, with one goal and the phone number and a short form in the first screen, gives the visitor a clear next step.
Landing page best practice: one goal, a headline that matches the search and the ad, the phone and a short form in the first screen, a sticky call button on mobile, real trust signals, no menu to wander off, and a page that loads fast. Touchdown builds each page that way.
No. There are no DNS changes, no new hosting and no developer. The DPOM code already on your site shows the Touchdown page when someone clicks the ad. Everyone else sees your normal site.
Your ad links to your own website with a short marker, for example yoursite.co.uk/?lp=boilers. Visitors who arrive with the marker see the Touchdown page.
James builds the first draft from your own brand (logo, colours and contact details taken from your website) and your own Google Ads account, so each headline matches the searches and ads that send people to it. Your account manager checks it.
Yes. You approve every page in Mission Control before it goes live.
Every lead is tracked into your Google Ads conversions and into our CRM, so you can see what your ads bring in.
If our code is ever removed from your site, the ad simply lands on your normal page.
It is included with Google Ads Standard, Elite and Premium, with unlimited landing pages. Your account manager decides where a new page will help most.
Yes. Starter and Lite can add it for £95 a month + VAT, for up to 3 landing pages. Use the Get in touch form and ask for it.
Get started
Tell us about your ads and we will get started. On Standard, Elite or Premium it is already part of your package. Or call, and we will talk it through.
Call our UK team0115 647 0111
