Christmas time is here!! The 4 words that can divide a country, neighbourhoods and possibly even family, when is it too early to start getting into the spirit? Is buying gifts in September a smart tactic or just avoiding getting into the true Christmas spirit? Is putting up your Christmas decorations in July a bit early? The answer to that one is yes, and someone should tell my neighbour!
Here at DPOM we have at least waited until December to bring you a festive blog, apart from a previous blog about Social Media, which you should really give a read by the way! But, I myself have waited until December to inform you about how your campaign can ride Santa’s sleigh and be a winner.
As we all know, Christmas is the time to see loved ones, exchange presents and just have a good time, the Seller’s dream. So in the run up to that magical day on the 25th December, there is an enormous amount of shopping done by everyone, worldwide. Many may have finished already; I certainly haven’t, unless someone I know is reading this, in that case. I thought about you back in September and bought something really nice for you back then! So shopping is on the up at this time of the year and as a seller, you can and will see an increase in your sales, without having to move on your budget.
Google Trends shows that searches for the term ‘Christmas Sales’ starts gaining traction in early October, with small traces of searches showing in months just before. This shows that consumers start early when looking to find the best possible deal for Christmas, but don’t let this statistic fool you into a misinformed trail of thought. Just because there is a small portion of customers searching for these terms, doesn’t mean you should start raising your budget just yet.
Your budget plays a large part in how your advertising works, if you use it all in a short amount of period, you’re not going to have any for the rest of the day, possibly week, depending on how you work your budget. To make it as simple and relevant as possible, if you had £500 for a week to buy all of your presents, and you bought your partner something for £500. You have nothing left until next week when you are paid.
Your ads place depending on a range of factors, your max. CPC bid, your landing page score and your ad quality, as covered before various times, if you have the top bid you are very likely to gain that top ad placement. But, if you have the highest bid, and the worst ad quality and an irrelevant landing page, you can guarantee you will slip down the rankings. So it is critical that you utilise all of these factors, being near enough perfect in one is not enough to compensate poor quality elsewhere.
So what better way to end the year than knowing your ads are gaining many impressions and clicks? If you need any advice, give us a call 01754 765628, and we will be happy to welcome you into the DPOM family.