Outsourcing Your Businesses Online Marketing: More Than Just A Strategy

Outsourcing Your Businesses Online Marketing: More Than Just A Strategy
Pay per click. Business background

Did you know that 62% of companies outsource their content marketing? Whether you’re a start-up business or an established company that’s been running for decades, outsourcing your Online Marketing can be daunting. Without a team spearheading your digital strategy, businesses can fall behind and stay on the traditional marketing bandwagon. So why should your business decide to step into the future and contact a Google Premier Partner like ourselves? Continue reading to find out…


Cut The Costs – Outsource Rather Than Hire

Hiring a new member of the team with the skills, qualifications and experience to back it all up comes at a cost greater than a yearly salary. Deciding not to outsource means you’ll have pay additional overhead costs such as training, office set-up and employee leave. Not to mention the time and money your company has to invest in hiring new staff if a member of your team chooses to leave your business. Additionally, another reason why it is more cost-effective to outsource is the time and money saved not having to train your own employees. In this day and age, the online world is growing at a pace so rapid, no one could have ever imagined it.

Which is why to keep on top of your online game, you need to ensure your knowledge is up to scratch. To become a Google Premier Partner, you must follow certain guidelines and exceed expectations. Therefore, when you contact an agency with the Google Premier Partner seal of approval, you can be certain that their account managers have the skills, training and qualifications to not only talk the talk but walk the walk. 


Regular Communication & Support From The Experts

As a business owner, you want to be updated on the growth of your business and what expenses you are paying each month. Moreover, when outsourcing your Online Marketing you want to be reassured that you have access to your accounts, your information and any support you may need. A topic that you should always cover when enquiring with an agency is what level of input do you have and how can you get in touch with them.

Firstly, you should always have at least admin access to your accounts, if an agency does not provide you with access, avoid them at all costs. The chances are that they are trying to hide performance from you, which highlights the dishonesty within the agency. Secondly, you need to find out how they operate in terms of communication, do they have a meeting system in place where you can access your account managers calendar, or are they email only? These are important factors to consider when deciding which agency to sign up with. 

Another aspect to consider is what type of support are you’re going to be provided with? When getting in touch with any agency you want to make sure they can help you with any questions or queries that you may have. You need to check out their website to see if they have a number available for you to call and a live chat system that you can hop on when you need help.


Fresh Ideas From The Outside

When contacting an agency, you can be sure that their employees will have tackled issues in different sectors and dealt with businesses of all industries. This means that they will have an outsider view and will be able to implement strategies that an inside employee may not be able to think of. Hiring a freelancer or one team member to run your marketing means that you have one set of eyes on your strategy. Whereas, contacting an agency means you have a dedicated account manager and other team members to oversee work being carried out.

Outsiders almost always offer a fresh new perspective to the things you do. They are more observant than the insiders are and, according to many studies, are more likely to suggest more constructive criticism. As an online marketer, it is your account managers sole job to do their best when it comes to your online presence. This means that they are built for this responsibility and the most appropriate and best fit for the job!  


What’s Next?

Now that you have found out more about the benefits of outsourcing your Online Marketing, is it time to contact the experts? At DPOM we have experience working with over 400 businesses in different sectors. Everything we do is driven by statistical data analysis: We study how your visitors turn into customers and optimise to maximise performance. Want to find out more?  Getting in touch with us is simple, you can call us on the number 0115 727 0038 or complete a quick online form!