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Case study: vehicle accessories retailer · Google Ads

Online sales up 2.6x, each sale costing a third less

A Google Ads case study. An online retailer of roof racks, side bars and styling parts grew its Google Ads sales and cut the cost of each one. Every figure is from the client's own Google Ads account.

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2.6xOnline sales from the ads
Almost 4xSales value recorded
33%Lower cost per sale
2.3xReturn on ad spend

About the client

An East Midlands vehicle accessories retailer.

The business sells vehicle accessories online, from roof racks and side bars to styling parts for cars, SUVs, vans and pickups, with delivery across the UK. Its Google Ads account is on our Elite package.

We publish a client's name only with their written permission, so this case describes the business by its sector and region. The results are from its own Google Ads account.

What we did

Run the account, every month, from its own data.

Our team manages the account as part of our Elite package, with a named account manager.

The results

Online sales up 2.6x, each sale costing a third less.

We compared its first three months with us (November 2025 to January 2026) against June to August 2026.

What each figure means

Online sales up 2.6xThe ads brought in 2.6 times as many online sales in June to August as in the first three months.
Sales value almost 4xThe value of those sales, as the account recorded it, rose almost fourfold.
Cost per sale down 33%Each sale cost a third less, while spend rose by 73%.
Return on ad spend 2.3xEvery pound on the ads brought back 2.3 times what it did at the start.

How we worked this out

Same measure, both periods, from Google's own figures.

Every figure compares the account's online purchase conversion, which counted in both periods. Figures are Google Ads' own, read from the client's account in October 2026, so the client sees the same numbers in their account.

Winter months against summer months, so some of the change is season. The cost of each sale fell while spend rose, which season does not explain.

We show changes as percentages and multiples only. The client's own numbers, such as spend and sales, stay private.

More results

More Google Ads case studies.

Other businesses whose Google Ads we manage, measured the same way.

Case study FAQs

Questions about this case study.

About this result

Why is the business not named?

We publish a client's name only with their written permission. Until then we describe the business by its sector and region. The figures are from its own Google Ads account either way.

How were these figures worked out?

We compared its first three months with us (November 2025 to January 2026) against June to August 2026, using the account's online purchase conversion, which counted in both periods. We show percentages and multiples only, so the client's own numbers stay private.

Can you promise the same results for my business?

No. No marketing strategy can guarantee results, and we say so before you sign up. Every business starts from a different place, so this is an example of what happened, not a promise.

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