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Case study: escape room business · Google Ads

Bookings from Google Ads up 157% on 10% more spend

A Google Ads case study. A London escape room ran its own Google Ads before joining us. Online bookings from the ads more than doubled. Every figure is from the client's own Google Ads account.

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157%More bookings paid online
172%More booking value
57%Lower cost per booking
10%More ad spend

About the client

A London escape room business.

The business runs live-action escape rooms in London. It ran its own Google Ads before joining us in March 2026 on our Lite package.

We publish a client's name only with their written permission, so this case describes the business by its sector and region. The results are from its own Google Ads account.

What we did

Run the account, every month, from its own data.

Our team took over the account from the business in March 2026 and manages it on our Lite package, with a named account manager.

James, our AI account manager, also added negative keywords from the account's own search data, so the ads stop showing for searches that would not bring a customer. Each one was confirmed by Google, and the account manager can override or undo any of them.

The results

Bookings from Google Ads up 157% on 10% more spend.

We compared the three full months before it joined us (December 2025 to February 2026) against June to August 2026.

What each figure means

Bookings up 157%The ads brought in 2.6 times as many online bookings as in the three months before we started.
Booking value up 172%The value of those bookings, as the account recorded it, rose by 172%.
Cost per booking down 57%Each booking from the ads cost less than half what it did before.
Spend up 10%All of this on 10% more ad spend.

How we worked this out

Same measure, both periods, from Google's own figures.

Every figure compares the account's online purchase conversion (a booking paid online), which counted in both periods. Figures are Google Ads' own, read from the client's account in October 2026, so the client sees the same numbers in their account.

Winter against summer, so some of the change may be season.

We show changes as percentages and multiples only. The client's own numbers, such as spend and sales, stay private.

More results

More Google Ads case studies.

Other businesses whose Google Ads we manage, measured the same way.

Case study FAQs

Questions about this case study.

About this result

Why is the business not named?

We publish a client's name only with their written permission. Until then we describe the business by its sector and region. The figures are from its own Google Ads account either way.

How were these figures worked out?

We compared the three full months before it joined us (December 2025 to February 2026) against June to August 2026, using the account's online purchase conversion (a booking paid online), which counted in both periods. We show percentages and multiples only, so the client's own numbers stay private.

Can you promise the same results for my business?

No. No marketing strategy can guarantee results, and we say so before you sign up. Every business starts from a different place, so this is an example of what happened, not a promise.

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