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Case study: audio and video equipment retailer · Google Ads
A Google Ads case study. A specialist audio and video equipment supplier sold more through Google Ads in summer than in the Christmas quarter before it joined us. Every figure is from the client's own Google Ads account.
About the client
The business supplies professional audio and video equipment, selling online with delivery across the UK. It ran Google Ads before joining us in January 2026 on our Lite package.
We publish a client's name only with their written permission, so this case describes the business by its sector and region. The results are from its own Google Ads account.
What we did
Our team took over the account in January 2026 and manages it on our Lite package, with a named account manager.
James, our AI account manager, also added negative keywords from the account's own search data, so the ads stop showing for searches that would not bring a customer. Each one was confirmed by Google, and the account manager can override or undo any of them.
The results
We compared the three months before it joined us (October to December 2025, which include Black Friday and Christmas) against June to August 2026.
How we worked this out
Every figure compares the account's online purchase conversion, which counted in both periods. Figures are Google Ads' own, read from the client's account in October 2026, so the client sees the same numbers in their account.
The months before us are the busiest of the retail year, so this comparison runs against us, not for us.
We show changes as percentages and multiples only. The client's own numbers, such as spend and sales, stay private.
More results
Other businesses whose Google Ads we manage, measured the same way.
2.6x the online sales from Google Ads.
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An online retailer of roof racks, side bars and styling parts grew its Google Ads sales and cut the cost of each one.
Read the case study: An East Midlands vehicle accessories retailer
157% more bookings paid online.
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A London escape room ran its own Google Ads before joining us. Online bookings from the ads more than doubled.
Read the case study: A London escape room business
4.1x the online sales from Google Ads.
Google Ads, online sales
An online sportswear retailer selling to UK shoppers quadrupled its Google Ads sales within months of joining us.
Read the case study: An online sportswear retailerCase study FAQs
We publish a client's name only with their written permission. Until then we describe the business by its sector and region. The figures are from its own Google Ads account either way.
We compared the three months before it joined us (October to December 2025, which include Black Friday and Christmas) against June to August 2026, using the account's online purchase conversion, which counted in both periods. We show percentages and multiples only, so the client's own numbers stay private.
No. No marketing strategy can guarantee results, and we say so before you sign up. Every business starts from a different place, so this is an example of what happened, not a promise.
Get started
The quickest way is a call. Tell us about your business and what you want from your marketing, and we will tell you honestly where we would start and what it would cost.
Call our UK team0115 647 0111